Global Hypotonic Drinks Market – Industry Trends and Forecast to 2029

Global Hypotonic Drinks Market, By Product (General Hypotonic Drinks, Hypotonic Shots), Application (Age (35)), Distribution Channel (Modern Trade, Drug Stores, Convenience Store, E-Commerce, Other Retail Format), End User (Athletes, Casual Consumers, Lifestyle User), Ingredient (Citric Acid, Flavours, and Preservatives; Salts and Electrolytes; Carbohydrates; Vitamins; Others) – Industry Trends and Forecast to 2029.

Hypotonic Drinks Market Analysis and Size

As the world becomes fitter and healthier, food and beverage companies have made every effort to capitalize on the opportunity. This factor has greatly benefited the hypotonic drink markets, which have adapted their products to meet the needs of their customers. This market is based on the need for an instant energy boost during athletic or aerobic activities. Athletes are drawn to the sugar rush provided by the drinks, and market participants have seen tremendous growth in this area.

Data Bridge Market Research analyses that the hypotonic drinks was valued at 5.39 billion in 2021 and is expected to reach the value of USD 10.51 billion by 2029, at a CAGR of 8.70% during the forecast period. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Hypotonic Drinks Market Scope and Segmentation

Market Definition

Hypotonic beverages are intended to provide immediate hydration and energy. They are high in electrolytes but low in sugar, sodium, and carbohydrates. The water content of hypotonic drinks varies between 0% and 20%. It is important to note that these drinks are not recommended for children, as they may offer too much sugar or caffeine.

Global Hypotonic Drinks Market Dynamics

Drivers

• High incorporation of fitness activities among individuals

The growing popularity of unconventional fitness activities such as yoga and aerobics and the rising trend of half and full marathon participation has fuelled global demand for hypotonic drinks. Furthermore, as consumers become more aware of the health risks associated with regular non-organic hypotonic drinks, several manufacturers are releasing beverages containing natural ingredients such as organic guarana and raw green coffee bean extracts.

• Marketing and promotional strategies

Aside from that, businesses are investing in novel marketing and advertising strategies to broaden their product portfolio. They are also introducing custom flavours and limited-edition products. Other factors influencing the growth of the hypotonic drinks market include changing lifestyles, shifting food preferences, and consumers' long working hours.

Opportunities

• Growing fitness participation

The growing number of fitness centres and increased female participation are expected to fuel the market's growth. The growing millennial population and increased social media marketing will further boost many opportunities, leading to the growth of the hypotonic drinks market during the forecast period.

Restraints

• Strict regulations

However, strict health regulations imposed by the government on hypotonic drinks, as well as rising awareness about the negative effects of these drinks on children, are expected to restrain the growth of the hypotonic drinks market. In contrast, fake marketing by a few vendors, combined with negative media coverage, has the potential to challenge the growth of the hypotonic drinks market.

This hypotonic drinks market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the hypotonic drinks market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

COVID-19 Impact on Hypotonic Drinks Market

COVID-19's ramifications continue to reverberate throughout the global hypotonic ecosystem. This is because for the majority of the year 2020, severe restrictions were imposed on any type of indoor/outdoor activity. Furthermore, several leagues, tournaments, and even Olympic Games were postponed due to the uncertainty of the situation, which limited physical and gaming activities and undoubtedly had a negative impact on hypotonic drink sales revenues. However, as the condition improves the hypotonic drinks market is expected to form a recovery curve during the forecast period.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In 2021, GoodSport and sports Drinks, a Rosemont, Ill.-based startup, plans to launch GoodSport, a 97 percent dairy hypotonic drink, with the goal of competing nationally against leading brands. The product will be available on Amazon.com and www.goodsport.com.
• In 2020, Powerade Power Water and Powerade Ultra were added to The Coca-Cola Company's portfolio. These products are intended to address the shift in exercise habits toward endurance. Ultra has 50% more electrolytes than regular Powerade and creatine. Each product line has three flavours and contains no sugar or calories. 
• In 2019, Coca-Cola launched the hypotonic drink Powerade in India. Coca-Cola intends to diversify its portfolio in order to provide more options to Indian consumers who prefer beverages to sweetened fizzy drinks. ?

Global Hypotonic Drinks Market Scope

The hypotonic drinks market is segmented on the basis of product, application, distribution channel, end-user and ingredient. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• General Hypotonic Drinks
• Hypotonic Shots

Application

• Age (<13)
• Age (13-21)
• Age (21-35)
• Age (>35)

End users

• Athletes
• Casual Consumers
• Lifestyle User

Distribution Channel

• Modern Trade
• Drug Stores
• Convenience Store
• E-Commerce
• Other Retail Format

Ingredients

• Citric Acid
• Flavours
• Preservatives
• Salts and Electrolytes
• Carbohydrates
• Vitamins
• Others

Hypotonic Drinks Market Regional Analysis/Insights

The hypotonic drinks market is analysed and market size insights and trends are provided by country, product, application, distribution channel, end-user and ingredient as referenced above.

The countries covered in the hypotonic drinks market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

The largest market for hypotonic drinks is in North America. Through new product launches and innovations, such as adding more sugar or caffeine content per can, introducing a variety of flavours, and opting for packaging in glass bottles, the North American region has been able to maintain its position as one of the leading markets for these beverages.

U.S. is the fastest-growing market for hypotonic drinks, owing to a combination of factors such as rising population rates and increased health-consciousness. The region's growth can also be attributed to economic development within Latin American nations, which has resulted in higher levels of disposable income among consumers. This aided in the development and purchase of more expensive beverages.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Hypotonic Drinks Market Share Analysis

The hypotonic Drinks market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to hypotonic drinks market.

Some of the major players operating in the hypotonic drinks market are:

• Abbott (U.S.)
• ACLI-MATE (U.S.)
• BA SPORTS NUTRITION LLC (U.S.)
• BioSteel Nordics (U.S.)
• Britvic Plc (Australia)
• Cargill Incorporated (U.S.)
• Decathlon SA (Switzerland)
• DyDo Group Holdings Inc. (U.S.)
• Energy Beverages LLC (U.S.)
• Keurig Dr. Pepper Inc. (U.S.)
• Large Life Ltd. (India)
• Monster Energy Co. (U.S.)
• Otsuka Pharmaceutical Co. Ltd. (Japan)
• PepsiCo Inc. (U.S.)
• Red Bull GmbH (Germany)
• Shree Jalaram Group (India)
• Suntory Holdings Ltd. (China)