Latest Developments in Global Immersive Marketing Market

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Latest Developments in Global Immersive Marketing Market

  • ICT
  • Apr 2025
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

  • In February 2024, the Teaching, Learning, and Technology Center hosted Meta at Space154 for an engaging demonstration of the state-of-the-art Meta Quest 3 headset. The event was designed to highlight the innovative capabilities of virtual reality (VR) technology in revolutionizing student learning methods and equipping them for a future workforce driven by technology.
  • In July 2024, Layered Reality, the UK's immersive entertainment firm, entered a strategic partnership with Technicolor Group, renowned for its worldwide network of BAFTA and Academy visual effects studios. Technicolor's advertising and experience studio, The Mill, headquartered in London with offices spanning Paris, New York, LA, Seoul, Shanghai, and Bangalore, would spearhead the partnership.
  • In August 2024, Super League, a firm focused on transforming the gaming industry into a media channel, joined forces with Meta-Stadiums, an innovative platform for creating and managing virtual stadiums in the metaverse. This strategic partnership aims to merge their strengths, delivering cross-platform immersive experiences and events tailored for music artists, sports teams, entertainment firms, and consumer brands. This alliance establishes a provider of metaverse programs and strategies, extending its reach across the virtual universe. Their offerings span from custom 3D spaces to leading immersive platforms, including Roblox, Fortnite Creative, The Sandbox, Decentraland, and Minecraft.
  • In May 2024 Technicolor Group accelerated its expansion in experiential entertainment, building on its legacy of innovation and bolstering its dedicated team. This strategic decision aligns with the surging demand for experiential entertainment, extending beyond traditional theme parks to encompass museums, retail, marketing, travel, sports, and recreation.