“Rising Incorporation of Indian Ginseng In Functional Foods and Beverages”
Indian ginseng market, renowned for ashwagandha's adaptogenic and health-enhancing properties, is witnessing transformative trends. Innovations in extraction methods, such as hydro-alcoholic and supercritical CO₂ processes, are ensuring higher purity and potency of active compounds, boosting product quality. One key trend is the rising incorporation of Indian ginseng in functional foods and beverages, including health drinks, protein bars, and herbal teas, catering to the growing demand for convenient wellness solutions. This trend aligns with increasing consumer awareness of holistic health and the shift towards plant-based diets. Coupled with the expanding nutraceuticals market and global recognition of Ayurveda, Indian ginseng products are gaining prominence across diverse sectors, driving growth and innovation in this rapidly evolving market.
