- In May 2023, Qingdao Magene Intelligence Technology Co., Ltd. partnered with Magene, a well-known fitness equipment manufacturer. This collaboration aimed to integrate Magene's advanced cycling technology into a new line of indoor bike trainers, enhancing user experience with improved performance tracking and smart connectivity features
- In June 2023, Technogym S.P.A. took a significant step toward expanding its digital fitness ecosystem by acquiring a stake in a cycling software startup. This move is expected to bolster Technogym’s indoor cycling portfolio by offering more immersive and personalized digital training experiences for cycling enthusiasts
- In August 2023, Stages Cycling LLC collaborated with a leading sports apparel brand. The partnership focused on the development and promotion of co-branded indoor bike trainers, blending performance-focused design with stylish aesthetics to appeal to a wider fitness audience.
- In September 2023, Elite S.r.l. partnered with a prominent cycling event organizer to deliver cutting-edge indoor cycling solutions tailored for event participants. This partnership aimed to extend the event experience beyond traditional race formats by integrating interactive indoor training elements for enhanced engagement and preparation
