Global Insights-as-a-Service Market – Industry Trends and Forecast to 2026

  • ICT
  • Upcoming Report
  • Aug 2019
  • Global
  • 350 Pages
  • No of Tables: 60
  • No of Figures: 220

Global Insights-as-a-Service Market By Type (Descriptive Insights, Predictive Insights, Prescriptive Insights), Application (Revenue Cycle Management, Governance, Risk, and Compliance Management, Customer Life-Cycle Management, Branding and Marketing Management, Strategy Management, Supply Chain Management), Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud), Organization Size (Large Enterprise, Small and Medium Enterprise), Vertical (Banking, Financial Services, and Insurance (BFSI), Healthcare and Life Sciences, Retail and Consumer Goods, Energy and Utilities, Manufacturing, Telecommunication and IT, Government and Public Sector, Others), Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa) - Industry Trends and Forecast to 2026

Market Analysis: Global Insights-as-a-Service Market

Global insights-as-a-service market is set to witness a healthy CAGR of 24.1% in the forecast period of 2019 to 2026. The report contains data of the base year 2018 and historic year 2017. This rise in the market can be attributed due to increment in IoT, data analytics and competition in the sector

Market Definition: Global Insights-as-a-Service Market

Insights-as-a-service is a cloud-based service by providing insights to business corporations and also assists to provide specific measures that are important to utilize these insights for achieving the business goals. It is one of the fastest growing technologies in business intelligence. The process comprises of analysis of the several types of data such as company data, trend analysis insights and different factors to provide optimized business intelligence. SMEs are highly adopting insights as a service that enables various benefits such as immediate response, fast decision making and customer satisfaction among others.

Market Drivers:

  • Increasing IOT industry is driving the growth of the market
  • Growing demand for business intelligence is a driver for the market growth
  • Rising need of customer management is boosting the growth of the market
  • Increasing competition in various sectors is contributing towards the market growth

Market Restraints:

  • Issues related to data security and privacy concern is hampering the market growth
  • Insights-as-a-service depends on the Saas solutions for insights as well as for the data which will restrict the growth of this market

Segmentation: Global Insights-as-a-Service Market

By Type

  • Descriptive Insights 
  • Predictive Insights 
  • Prescriptive Insights

By Application

  • Revenue Cycle Management 
  • Governance, Risk, and Compliance Management 
  • Customer Life-Cycle Management 
  • Branding and Marketing Management 
  • Strategy Management 
  • Supply Chain Management

By Deployment Model

  • Public Cloud 
  • Private Cloud 
  • Hybrid Cloud

By Organization Size

  • Large Enterprise 
  • Small and Medium Enterprise

By Vertical    

  • Banking, Financial Services and Insurance (BFSI) 
  • Healthcare and Life Sciences 
  • Retail and Consumer Goods 
  • Energy and Utilities 
  • Manufacturing 
  • Telecommunication and IT 
  • Government and Public Sector 
  • Others

By Geography

  • North America

    • U.S.
    • Canada
    • Mexico

  • South America

    • Brazil
    • Argentina
    • Rest of South America

  • Europe

    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Turkey
    • Belgium
    • Netherlands
    • Switzerland
    • Rest of Europe

  • Asia-Pacific

    • Japan
    • China
    • South Korea
    • India
    • Australia
    • Singapore
    • Malaysia
    • Indonesia
    • Thailand
    • Philippines
    • Rest of Asia-Pacific

  • Middle East and Africa

    • South Africa
    • Egypt
    • Saudi Arabia
    • United Arab Emirates
    • Israel
    • Rest of Middle East and Africa

Key Developments in the Market:

  • In October 2018, Anju Software Inc. acquired Zephyr Health, a company which provides comprehensive physician, institution and treatment data for each major disease area. This acquisition will help Anju Software Inc. to accomplish on joint robust software with actionable data to make tremendous value for the customers, which include pharmaceutical companies, clinical research organizations among others
  • In April 2017, PwC India, a major global professional service organization launched PwC Insights as a service (PIAS) that enables the company to quickly accept advanced analytics and data science capabilities with versatile commercials and lower prices of ownership. PwC Insights as a service (PIAS) prepared to deploy platform that resist the intellectual property of PwC to achieve the enterprise execution in advanced analytics, big data and IoT and cross-sector consulting knowledge

Competitive Analysis

Global insights-as-a-service market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of insights-as-a-service market for Global, Europe, North America, Asia-Pacific, South America and Middle East and Africa.

Major Market Players

Few of the major competitors currently working in global insights-as-a-service market are Deloitte Touche Tohmatsu India LLP, Capgemini, SmartFocus, GoodData Corporation, NTT DATA Corporation, Dell Inc., Oracle, Accenture, Microsoft, Sand Hill Group, Dynatrace LLC., Tata Consultancy Services Limited., Juniper Networks, Inc., INSIGHT, Nokia , Wipro Limited, Hitech BPO, Tiger Analytics.,  Analytics Quotient, Concentrix Corporation, Mastercard and among others.

Research Methodology: Global Insights-as-a-Service Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your enquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

Key Insights in the report:

  • Complete and distinct analysis of the market drivers and restraints
  • Key Market players involved in this industry
  • Detailed analysis of the Market Segmentation
  • Competitive analysis of the key players involved


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