Global Insights-as-a-Service Market, By Type (Descriptive Insights, Predictive Insights, Prescriptive Insights), Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud), Organization Size (Large Enterprise, Small and Medium Enterprise), Application (Revenue Cycle Management, Governance, Risk, and Compliance Management, Customer Life-Cycle Management, Branding and Marketing Management, Strategy Management, Supply Chain Management), Vertical (Banking, Financial Services, and Insurance (BFSI), Healthcare and Life Sciences, Retail and Consumer Goods, Energy and Utilities, Manufacturing, Telecommunication and IT, Government and Public Sector, Others), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028
Market Analysis and Insights : Global Insights-as-a-Service Market
The insights-as-a-service market is expected to witness market growth at a rate of 22.79% in the forecast period of 2021 to 2028. Data Bridge Market Research report on the insights-as-a-service market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecast period while providing their impacts on the market’s growth. The increase in demand for the service across various industries is escalating the growth of the insights-as-a-service market.
Insights-as-a-service refers to a cloud-based service that providing insights to business corporations. The service assists in offering specific measures that are crucial for utilizing for achieving the business goals. The service is known to be one of the fastest-growing technologies in business intelligence, and the process consists of analyzing several types of data, such as company data and trend analysis insights, among others.
The rise in the need for customer management across the globe acts as one of the major factors driving the growth of the insights-as-a-service market. The rise in adoption of the service owning to better deployment with unique customized offerings and high utilization of smartphones, tablets, and workstations, expanding public and cross breed cloud selection, along with corporate sector accelerate the market growth. The increase in demand from various end-users to reduce their organizational costs while availing equally effective services and the use of the service to eradicate the requirement of integrating the software as an application for reducing deployment cost further influences the market.
In addition, expansion of the IoT industry, urbanization and digitization, and high usage of software globally for various applications positively affect the insights-as-a-service market. Furthermore, specialized insights-as-a-service vendors extend profitable opportunities to the market players in the forecast period of 2021 to 2028.
On the other hand, concerns regarding data security and difficulty integrating the data are expected to obstruct market growth. Less skilled professionals are projected to challenge the Insights-as-a-Service market in the forecast period of 2021-2028.
This insights-as-a-service market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on Insights-as-a-Service market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Insights-as-a-Service Market Scope and Market Size
- The insights-as-a-service market is segmented on the basis of type, deployment model, organization size, application and vertical. The growth amongst the different segments helps you in attaining the knowledge related to the different growth factors expected to be prevalent throughout the market and formulate different strategies to help identify core application areas and the difference in your target markets.
- On the basis of type, the insights-as-a-service market is segmented into descriptive insights, predictive insights and prescriptive insights.
- On the basis of deployment type, the insights-as-a-service market is segmented into public cloud, private cloud and hybrid cloud.
- On the basis of organization size, the insights-as-a-service market is segmented into large enterprise, and small and medium enterprise.
- On the basis of application, the insights-as-a-service market is segmented into revenue cycle management, governance, risk, and compliance management, customer life-cycle management, branding and marketing management, strategy management and supply chain management.
- On the basis of vertical, the insights-as-a-service market is segmented into banking, financial services, and insurance (BFSI), healthcare and life sciences, retail and consumer goods, energy and utilities, manufacturing, telecommunication and IT, government and public sector and others.
Global Insights-as-a-Service Market Country Level Analysis
The Insights-as-a-Service market is analyzed and market size, volume information is provided by country, type, deployment model, organization size, application and vertical as referenced above.
The countries covered in the global Insights-as-a-Service market report are the U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
North America dominates the Insights-as-a-Service market due to the growing demand from large enterprises and big data companies within the region. Asia-Pacific is expected to witness significant growth during the forecast period of 2021 to 2028 because of the large investments being made in the data insights services in this region, data-driven industries such as BFSI, retail & consumer goods, and media & communications in the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Insights-as-a-Service Market Share Analysis
The insights-as-a-service market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to insights-as-a-service market.
The major players covered in the insights-as-a-service market report are Deloitte Touche Tohmatsu India LLP, Capgemini, SmartFocus, GoodData Corporation, NTT DATA Corporation, Dell Inc., Oracle, Accenture, Microsoft, Sand Hill Group, Dynatrace LLC., Tata Consultancy Services Limited, Juniper Networks, Inc., INSIGHT, Nokia, Wipro Limited, Hitech BPO, Tiger Analytics, Analytics Quotient, Concentrix Corporation, and Mastercard, among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.