“Increasing Demand for Sustainable & Eco-Friendly Packaging Solutions”
- One prominent trend in the global kraft paper market is the increasing demand for sustainable and eco-friendly packaging solutions
- This trend is driven by the growing environmental awareness, regulatory bans on single-use plastics, and a consumer shift toward biodegradable and recyclable materials, prompting industries to adopt kraft paper as a greener alternative
- For instance, International Paper has invested in expanding its production capacity for recycled and unbleached kraft paper grades to support the rising demand for eco-conscious packaging in food service and retail applications
- The emphasis on reducing carbon footprint, improving brand sustainability credentials, and aligning with circular economy goals is expected to further accelerate the adoption of kraft paper across food & beverage, e-commerce, and personal care sectors
- As the packaging industry transforms, manufacturers are focusing on product innovation, material efficiency, and advanced coating technologies to enhance kraft paper’s performance and expand its applicability in premium and functional packaging formats
