“Increasing Adoption of Smart Packaging Solutions”
- One prominent trend in the global kraft paper packaging market is the increasing adoption of smart packaging solutions
- This trend is driven by the rising need for supply chain transparency, enhanced product tracking, and consumer engagement, leading brands to integrate technologies such as QR codes, RFID tags, and NFC labels into kraft paper packaging
- For instance, companies such as Smurfit Kappa and Mondi are exploring digitally interactive kraft paper solutions that offer real-time tracking, authentication, and access to product information through mobile devices
- The integration of smart features into kraft paper not only adds functional value but also supports sustainable branding by aligning with eco-conscious consumer expectations
- As packaging evolves beyond protection and presentation, smart kraft paper packaging is expected to play a growing role in e-commerce, retail, and food service sectors, helping brands differentiate themselves, ensure safety, and deliver richer customer experiences while maintaining sustainability commitments
