Global Krill Oil Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2032

Krill Oil Market Size

• The global krill oil market size was valued at USD 1.07 billion in 2024 and is expected to reach USD 2.59 billion by 2032, at a CAGR of 11.70% during the forecast period
• The market growth is largely driven by increasing consumer awareness of the health benefits of omega-3 fatty acids, particularly EPA and DHA, in supporting heart, brain, joint, and overall wellness. Rising demand for natural and marine-sourced dietary supplements is fueling adoption across both individual consumers and healthcare-driven applications
• Furthermore, the growing preference for high-bioavailability formulations, premium Antarctic krill oil products, and clean-label certifications is establishing krill oil as a preferred omega-3 supplement. These converging factors are accelerating product innovation and market penetration, thereby significantly boosting the industry’s growth

Krill Oil Market Analysis

• Krill oil, rich in phospholipid-bound omega-3s and astaxanthin, is increasingly recognized for superior absorption, antioxidant properties, and multifunctional health benefits. Its integration into dietary supplements, functional foods, pharmaceuticals, and nutraceutical applications is expanding its relevance across multiple consumer segments
• The escalating demand for krill oil is primarily fueled by rising health consciousness, growing prevalence of chronic lifestyle diseases, and increased focus on preventive healthcare. Strong online and offline distribution networks, coupled with expanding research and product launches, further support the market’s robust expansion
• North America dominated the krill oil market with a share of 42.3% in 2024, due to increasing consumer awareness of the health benefits of omega-3 fatty acids and strong demand for premium dietary supplements
• Asia-Pacific is expected to be the fastest growing region in the krill oil market during the forecast period due to growing health awareness, increasing disposable incomes, and rising adoption of omega-3 supplements across China, Japan, and India
• Dietary supplements segment dominated the market with a market share of 58.3% in 2024, due to growing consumer awareness regarding cardiovascular health, cognitive enhancement, and anti-inflammatory benefits. The high concentration of EPA and DHA in krill oil supplements and their better absorption compared to fish oil have accelerated demand among aging populations and fitness enthusiasts. In addition, marketing campaigns emphasizing clean-label, marine-sourced nutrition further boost segment growth

Report Scope and Krill Oil Market Segmentation      

Krill Oil Market Trends

Rising Demand for High-Bioavailability Krill Oil Supplements

• The krill oil market is witnessing robust growth driven by increasing consumer demand for high-bioavailability omega-3 supplements that deliver superior absorption and efficacy compared to traditional fish oil. Krill oil, rich in phospholipid-bound omega-3 fatty acids (EPA and DHA) and antioxidants such as astaxanthin, is gaining traction among health-conscious consumers seeking premium nutritional products with enhanced functionality
  • For instance, Aker BioMarine ASA has expanded its range of proprietary krill oil ingredients under the Superba brand, emphasizing clinically validated bioavailability and purity benefits. The company’s continued investment in research and sustainable harvesting highlights the growing global focus on premium, science-backed nutritional formulations
• Krill oil’s natural phospholipid structure improves cellular uptake of omega-3s, offering better bioefficacy and digestive comfort compared to conventional triglyceride-based fish oils. This unique advantage appeals to consumers seeking scientifically supported, highly absorbable formulations for cardiovascular, cognitive, and joint health support
• In addition, the clean-label and sustainability credentials of krill oil, sourced from traceable Antarctic krill under Marine Stewardship Council (MSC) certification, enhance its acceptance among environmentally conscious consumers. The trend toward sustainable marine-sourced nutrition aligns with broader market movements favoring transparency and eco-responsibility
• Advancements in encapsulation and stabilization technologies are improving product shelf life and sensory properties, making krill oil softgels and blends more appealing to mainstream supplement users. Combination formulations incorporating vitamins, antioxidants, or phospholipids are expanding market penetration into new functional health categories
• As consumers increasingly prioritize efficacy, sustainability, and clinical validation in their nutritional choices, the demand for high-bioavailability krill oil supplements is expected to rise steadily. This trend places krill oil at the forefront of the evolving premium omega-3 segment catering to performance-oriented and wellness-driven individuals globally

Krill Oil Market Dynamics

Driver

Growing Awareness of Omega-3 Health Benefits

• The rising global awareness of omega-3 fatty acids’ essential role in human health continues to drive the krill oil market. Consumers are becoming more educated about the benefits of EPA and DHA for heart, brain, and immune function, which is motivating a shift from general supplements toward high-quality, bioavailable omega-3 sources such as krill oil
  • For instance, Rimfrost AS has developed omega-3 krill oil formulations targeted at cardiovascular and metabolic health, supported by clinical research demonstrating superior absorption rates. The brand’s positioning illustrates how scientific backing and health communication strategies are fueling consumer confidence and demand
• Increasing incidences of lifestyle-related diseases such as obesity, hypertension, and cognitive decline have heightened the importance of dietary omega-3 intake. Krill oil supplements, with their natural antioxidant content and anti-inflammatory benefits, are preferred by consumers aiming for holistic wellness and preventive health management
• In addition, the expansion of e-commerce platforms and growing influence of digital health marketing are accelerating accessibility and consumer education about omega-3 nutrition. This has broadened krill oil consumption across demographics, especially in North America, Europe, and emerging Asia-Pacific markets
• As functional nutrition becomes central to daily dietary habits, consumers are increasingly adopting omega-3 supplements to manage long-term wellness proactively. The continued recognition of krill oil’s bioefficacy and purity profile ensures its strong positioning within the evolving global health supplements sector

Restraint/Challenge

High Product Cost in Some Markets

• The relatively high cost of krill oil products remains a key barrier to market expansion, particularly in price-sensitive regions and developing economies. Sustainable harvesting practices, controlled supply chains, and complex extraction processes contribute to higher production costs compared to conventional fish oil supplements
  • For instance, Enzymotec Ltd. and Aker BioMarine have noted that while krill oil offers superior bioavailability, its premium pricing often limits uptake among cost-conscious consumers. The dependence on Antarctic krill sourcing and specialized processing technologies adds to logistical and operational expenses, influencing retail pricing levels
• In addition, regulatory constraints on fishing quotas and environmental sustainability requirements restrict production scalability, maintaining limited supply and price volatility. These factors collectively prevent broader affordability and accessibility in mass-market supplement categories
• The cost challenge is further amplified by import tariffs, distribution margins, and the influence of premium branding strategies in developed markets. As a result, affordable krill oil options remain scarce in markets dominated by lower-cost fish oil alternatives
• To mitigate this challenge, manufacturers are focusing on production optimization, regional sourcing partnerships, and cost-effective encapsulation technologies. As supply chains mature and economies of scale improve, prices are expected to stabilize, supporting the long-term expansion of krill oil supplements into mainstream health and wellness markets globally

Krill Oil Market Scope

The market is segmented on the basis of type, application, and distribution channel.

• By Product Type

On the basis of product type, the krill oil market is segmented into liquid type, tablet type, soft gels, and capsules. The soft gels segment dominated the market with the largest revenue share in 2024, attributed to their higher bioavailability, ease of consumption, and superior encapsulation stability that preserves omega-3 fatty acids from oxidation. Soft gel formulations are widely preferred by consumers for their odorless, tasteless, and easy-to-swallow characteristics, enhancing user compliance. Moreover, the availability of various dosage strengths and their extensive use in dietary supplements and pharmaceuticals further strengthen the dominance of this segment in the global market.

The liquid type segment is expected to witness the fastest growth rate from 2025 to 2032, driven by rising consumer preference for natural and easily absorbable omega-3 sources. Liquid krill oil allows flexible dosing and faster nutrient absorption, appealing to health-conscious individuals and athletes. The segment also benefits from innovations in flavor masking and packaging that enhance shelf life and palatability, expanding its adoption across nutraceutical and functional food formulations.

• By Application

On the basis of application, the krill oil market is segmented into dietary supplements, pharmaceutical, pet food and animal food, functional food and beverages, and others. The dietary supplements segment dominated the market with the largest share of 58.3% in 2024, supported by growing consumer awareness regarding cardiovascular health, cognitive enhancement, and anti-inflammatory benefits. The high concentration of EPA and DHA in krill oil supplements and their better absorption compared to fish oil have accelerated demand among aging populations and fitness enthusiasts. In addition, marketing campaigns emphasizing clean-label, marine-sourced nutrition further boost segment growth.

The pharmaceutical segment is anticipated to witness the fastest CAGR from 2025 to 2032, driven by expanding clinical applications of krill oil in treating chronic diseases such as arthritis, depression, and hyperlipidemia. The segment’s growth is fueled by ongoing research validating krill oil’s role in reducing inflammation and improving lipid profiles. Pharmaceutical companies are increasingly investing in advanced extraction technologies and patented formulations, enhancing therapeutic efficiency and positioning krill oil as a high-value functional ingredient.

• By Distribution Channel

On the basis of distribution channel, the krill oil market is segmented into supermarkets/hypermarkets, departmental store, pharmacy store, online store, and others. The pharmacy store segment dominated the market with the largest share in 2024, due to strong consumer trust in professional recommendations and the availability of clinically validated supplement brands. Pharmacies offer a wide range of premium krill oil products supported by verified health claims, making them a preferred purchase point for health-conscious consumers seeking quality assurance. The growing trend of personalized nutrition advice from pharmacists further reinforces segment leadership.

The online store segment is expected to record the fastest growth from 2025 to 2032, propelled by the rapid expansion of e-commerce platforms, subscription-based supplement models, and rising digital health awareness. Consumers increasingly favor online channels for convenience, competitive pricing, and access to international brands. The growth of direct-to-consumer (D2C) sales and online wellness communities also drives online purchases, supported by detailed product information and verified customer reviews enhancing purchasing confidence.

Krill Oil Market Regional Analysis

• North America dominated the krill oil market with the largest revenue share of 42.3% in 2024, driven by increasing consumer awareness of the health benefits of omega-3 fatty acids and strong demand for premium dietary supplements
• The region’s robust nutraceutical and pharmaceutical industries, coupled with a preference for marine-based, clean-label ingredients, are fueling market expansion
• High purchasing power, advanced extraction technology, and a strong retail presence for health and wellness products further reinforce North America’s leadership in the global market

U.S. Krill Oil Market Insight

The U.S. krill oil market captured the largest share within North America in 2024, supported by rising health consciousness and the widespread use of dietary supplements for cardiovascular and cognitive well-being. The presence of major nutraceutical brands, combined with extensive online and offline distribution networks, enhances market accessibility. Increasing scientific studies highlighting krill oil’s superior absorption compared to fish oil and growing demand for sustainable marine products are key factors driving growth in the U.S. market.

Europe Krill Oil Market Insight

The Europe krill oil market is projected to grow at a substantial CAGR during the forecast period, supported by rising consumer focus on preventive healthcare and natural supplements. The region’s stringent regulations on ingredient transparency and product quality are fostering demand for sustainably sourced krill oil. Increasing use in pharmaceuticals and functional foods, along with heightened awareness of cardiovascular and joint health benefits, is contributing to strong market performance across major European economies.

U.K. Krill Oil Market Insight

The U.K. krill oil market is anticipated to record steady growth throughout the forecast period, fueled by an increasing shift toward clean-label and ethically sourced supplements. Consumers are showing heightened interest in omega-3 products that support heart and brain health, particularly among older demographics. The U.K.’s growing e-commerce presence and expanding range of premium supplement brands are also contributing to broader accessibility and adoption of krill oil products.

Germany Krill Oil Market Insight

The Germany krill oil market is expected to grow at a significant CAGR during the forecast period, driven by the country’s strong focus on natural health solutions and sustainable nutrition. German consumers favor high-quality supplements backed by scientific validation, making krill oil a preferred omega-3 source. The country’s advanced manufacturing standards, robust retail pharmacy network, and emphasis on environmental responsibility continue to support steady market expansion.

Asia-Pacific Krill Oil Market Insight

The Asia-Pacific krill oil market is poised to grow at the fastest CAGR from 2025 to 2032, driven by growing health awareness, increasing disposable incomes, and rising adoption of omega-3 supplements across China, Japan, and India. Rapid urbanization and expanding middle-class populations are creating a strong consumer base for nutritional and functional food products. Moreover, APAC’s emergence as a manufacturing hub for marine oils and supplements is enhancing regional availability and affordability.

China Krill Oil Market Insight

China accounted for the largest revenue share in the Asia-Pacific krill oil market in 2024, fueled by growing health consciousness, a booming nutraceutical sector, and increased preference for premium marine-based supplements. The government’s promotion of healthy aging and nutrition, alongside strong e-commerce penetration, supports widespread adoption. Domestic manufacturers are expanding production capabilities and offering competitively priced krill oil products, solidifying China’s leadership in the regional market.

Japan Krill Oil Market Insight

The Japan krill oil market is gaining momentum due to the country’s deep-rooted health culture and focus on preventive care. High awareness of omega-3 benefits and an aging population seeking joint and cognitive health support are driving market demand. The integration of krill oil into functional beverages and fortified food products, along with advanced extraction technology, continues to boost its market presence across both retail and online channels.

Krill Oil Market Share

The krill oil industry is primarily led by well-established companies, including:

• Aker BioMarine (Norway)
• Coastside Bio Resources (U.S.)
• Rimfrost AS (Norway)
• NutriGold, Inc. (U.S.)
• Norwegian Fish Oil AS (Norway)
• NWC Naturals Inc. (U.S.)
• Qingdao Kangjing Marine Biotechnology Co., Ltd (China)
• ConnOils LLC (U.S.)
• Viva Naturals (U.S.)
• Jedwards International, Inc. (U.S.)
• Nutracode LLC (U.S.)
• Jarrow Formulas, Inc. (U.S.)
• Neptune Wellness Solutions Inc. (Canada)
• International Flavors & Fragrances Inc. (U.S.)
• Azantis Inc. (U.S.)
• Olympic Seafood AS (Norway)
• Daeduck FRD (South Korea)
• Ergomax (Germany)
• Krill Canada Corporation (Canada)
• RB Health (US) LLC (U.S.)

Latest Developments in Global Krill Oil Market

• In September 2025, The ROOT Brands announced the launch of KO3 Advanced Omega-3 Supplement, an innovative Antarctic krill oil formula set to debut in early October 2025. This product is expected to redefine market standards for purity, potency, and bioavailability through its heavy metal-free certification, use of premium Neptune Krill Oil (NKO®), and triple the astaxanthin content compared to standard competitors. This development is likely to intensify competition in the premium omega-3 segment by raising consumer expectations for safety and performance
• In February 2025, NYO3 introduced its Ageless Beauty Nourishing Krill Oil, positioned as a breakthrough oral anti-aging skincare solution utilizing phospholipid-based cell delivery technology. This marks a strategic expansion of krill oil’s application beyond traditional health benefits into the “beauty-from-within” category, driving demand from skincare-conscious consumers and widening the market’s scope across nutraceutical and cosmetic sectors
• In May 2024, NYO3 launched Royal-Boost Antarctic Krill Oil at Vitafoods Europe, featuring a 1,300 mg dosage and an innovative water-soluble formulation to enhance nutrient absorption. This product strengthens the brand’s presence in the high-potency supplement market and highlights the industry’s shift toward more bioavailable and premium formulations, pushing competitors to innovate in formulation efficiency
• In September 2023, Swisse introduced its Ultiboost High Strength Krill Oil, formulated with Aker BioMarine’s Superba Boost Krill Oil and officially listed on the Australian Register of Therapeutic Goods (ARTG). This regulatory approval supports Swisse’s credibility and reinforces consumer trust, contributing to the expansion of krill oil’s use in clinically backed wellness products within Australia’s growing supplement market
• In July 2020, Epion Brands launched Kori Pure Antarctic Krill Oil, available in three soft-gel sizes tailored for different dosage preferences. As a rich source of EPA and DHA, the product offered consumers an alternative to fish oil supplements while promoting consistent omega-3 intake. This introduction strengthened the brand’s footprint in the U.S. nutraceutical space and set an early benchmark for dosage flexibility and consumer convenience in the krill oil segment

SKU-48035