- Liquid detergents are versatile cleaning products widely used for laundry, dishwashing, and surface cleaning, offering ease of use, effective stain removal, and compatibility with modern washing machines and dishwashers
- The market is propelled by rising urbanization, growing disposable incomes, and increasing consumer preference for liquid detergents over traditional powders due to their solubility and convenience
- Europe dominated the liquid detergent market with the largest revenue share of 38.5% in 2024, driven by high consumer awareness of sustainable products, stringent environmental regulations, and a strong presence of key manufacturers. Countries such as Germany, France, and the U.K. are leading contributors due to widespread adoption of eco-friendly detergents
- Asia-Pacific is expected to be the fastest-growing region during the forecast period, fueled by rapid urbanization, increasing household spending, and a growing preference for premium and organic liquid detergents in countries such as China, India, and Japan
- The conventional segment dominated the largest market revenue share of 78.5% in 2024, driven by its widespread availability, lower cost, and established consumer familiarity across households globally
