- In November 2024, Dolce & Gabbana relaunched its makeup and cosmetics brand, making it officially available in Israel for the first time. The products are being imported by Beauty & Co, a division of the Schestowitz Group
- In October 2024, Revlon, a global beauty industry leader, announced the launch of its innovative Revlon ColorStay Limitless Matte Liquid Lipstick. This 24-hour wear, no-budge matte lipstick offers a lightweight, non-tightening formula with Adapti-Flex Technology, infused with Triple Hyaluronic Acid and Upcycled Cranberry Extract for enhanced lip care
- In May 2024, MyGlamm, part of the Good Glamm Group, launched the campaign ‘Infinite Possibilities Everyday’ to promote its Super 4 Liquid Lipstick Stack. The campaign features Bollywood actress Shraddha Kapoor as the brand ambassador
- In April 2024, Kylie Cosmetics, founded by Kylie Jenner, expanded its global presence by launching in India. The brand partnered with House of Beauty, a leading beauty specialty company, to bring its coveted products to Indian beauty consumers
- In April 2024, Revlon introduced a new lineup of beauty products spanning the lip care and hair color categories. Among them, the ColorStay Limitless Matte Liquid Lipstick was launched, featuring a lightweight, waterproof, and transfer-resistant formula, offering 24-hour wear and made with 100% vegan ingredients
