- In July 2021, INRIX launched INRIX IQ Location Analytics, a cloud-based location-based services application aimed at helping businesses optimize site selection and better understand buyer behavior. This new tool combines various mobility, demographic, behavioral, and location data, providing quick, actionable insights for businesses to make smarter decisions without needing specialized expertise. It helps industries such as retail, finance, and logistics to assess and compare potential locations, offering comprehensive mobility insights and significantly reducing decision-making time
- In March 2025, GlobalData launched its Product Launch Analytics tool, which provides insights into the latest innovations in consumer markets. It tracks around 1,000 product launches per month globally across various sectors such as FMCG, food, beverages, personal care, and more. The platform uses primary and secondary research to capture product innovations and evaluates them using proprietary Innovation Ratings, highlighting potentially disruptive innovations
- March 2024, Matellio published a blog post on location analytics software development, focusing on its industrial use cases and benefits for businesses. The article highlights the growing demand for customized location analytics solutions across various sectors such as retail, logistics, and urban planning. Matellio emphasizes the importance of tailored software to meet specific business needs, unlock hidden patterns in data, and enhance decision-making processes. The post discusses the market's potential growth, with the location analytics software market expected to reach $38.5 billion by 2028, providing businesses with valuable insights for strategic operations
- In October 2021, Transerve, a location intelligence company, announced a partnership agreement with HERE Technologies, a global leader in location data and technology. This collaboration aims to enhance location intelligence services by integrating HERE's mapping and location services with Transerve's SaaS platform. Transerve's solutions, which use geo-AI, help businesses across industries such as banking, retail, and real estate, solve complex problems using location-based data. The partnership will enable both companies to deliver comprehensive location solutions, improving operational efficiency and customer engagement. Additionally, Transerve joined the HERE Marketplace, expanding its reach in the global location analytics ecosystem
- In September 2020, HERE Technologies partnered with SAP to integrate location intelligence into SAP's enterprise software solutions. This collaboration enhances SAP's products by incorporating precise, real-time location data from HERE, allowing businesses to make more informed decisions across various operations such as customer behavior analysis, supply chain management, and business risk assessment. The integration helps businesses improve logistics, planning, and data analytics capabilities, providing a more effective approach to tracking and decision-making in real-time
