- In January 2025, SAP introduced a new data-driven loyalty management solution at the NRF event. This innovation integrates with SAP’s Commerce Cloud, Service Cloud, Emarsys, and S/4HANA, enabling personalized real-time offers and omnichannel loyalty programs. It allows businesses to manage multi-brand loyalty initiatives and provides real-time redemption and digital payment capabilities. The solution aims to improve customer loyalty by offering tailored experiences while tracking performance and ROI, with availability expected in the second half of 2025
- In January 2023, IBM launched the IBM Partner Plus program, designed to enhance collaboration with business partners. The program provides partners with access to resources, incentives, and tailored support, helping them accelerate time to market. It focuses on IBM's Hybrid Cloud and AI strategy, offering a transparent experience with three partnership tiers—Silver, Gold, and Platinum. The initiative aims to empower partners with specialized benefits and streamline tracking through the IBM Partner Portal
- In March 2023, Salesforce announced a strategic partnership with Polygon to launch an NFT-based loyalty program. This collaboration enables Salesforce clients to create token-based loyalty initiatives on the Polygon blockchain, integrating real-time blockchain data from Ethereum and Polygon into their CRM systems. The partnership aims to enhance customer engagement by leveraging Web3 technologies, allowing businesses to build digital communities and drive loyalty programs. Salesforce's expansion into NFT management reflects a growing interest in utilizing blockchain for customer retention strategies. This moves positions both companies at the forefront of the evolving intersection between customer relationship management and blockchain innovation
- In August 2023, Virgin Active announced the launch of its new loyalty program powered by Comarch's Loyalty Management platform. The program is integrated into the updated Virgin Active App, offering members a seamless experience that combines class bookings, expert advice, and online workouts. This initiative aims to enhance member engagement and retention by rewarding healthy lifestyle choices. The collaboration also includes hosting the program in one of Comarch's data centers, ensuring robust support and scalability. Virgin Active operates over 230 clubs across eight countries, providing access to exclusive classes and expert-led fitness sessions
