“Rising Popularity of Customization and Artisanal Craftsmanship”
- One prominent trend in the global luxury candle market is the rising demand for customized and artisanal candles, as consumers seek unique, high-quality, and aesthetically pleasing products that reflect personal tastes or make thoughtful gifts
- These handcrafted or limited-edition candles often feature bespoke fragrances, eco-friendly wax blends, and artistic packaging, setting them apart from mass-produced alternatives
- For instance, several luxury brands have launched custom scent bars and personalized candle-making experiences—especially in flagship stores and premium boutiques—catering to consumers who want to co-create their own luxury products
- The trend is further supported by eco-conscious consumers opting for natural, sustainable materials such as soy wax, coconut wax, or beeswax, along with reusable containers and biodegradable packaging
- This shift toward artisanal and customizable luxury candles is reshaping the premium home fragrance segment, encouraging innovation in design, scent composition, and experiential retail, while reinforcing brand loyalty
