Global Luxury Hair Care Market – Industry Trends and Forecast to 2031

Global Luxury Hair Care Market, By Product (Hair Colorants, Hair Spray, Shampoos, Conditioner, Hair Loss Treatment Products, Hair Styling Products, and Perms and Relaxants), Distribution Channel (Direct Selling, Hypermarkets /Supermarket, Retail Chains, Online Stores, Pharmacies/ Drug Stores, Convenience Stores, and Other Distribution Channels) – Industry Trends and Forecast to 2031.

Luxury Hair Care Market Analysis and Size

The global luxury hair care market is experiencing robust growth, driven by increasing consumer demand for high-quality, premium hair care products. Rising disposable incomes, in emerging economies, increased consumer empowerment has led to higher spending on personal grooming and premium beauty products. In addition, the growing awareness of hair health and the desire for professional-grade products that offer superior performance and exclusive benefits are contributing to market expansion. The proliferation of digital marketing and e-commerce platforms has further amplified market reach, making luxury hair products more accessible to a global audience.

The global luxury hair care market size was valued at USD 15.40 billion in 2023 and is projected to reach USD 25.30 billion by 2031, with a CAGR of 6.40% during the forecast period of 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Report Scope and Market Segmentation

Market Definition

Luxury Hair Care refers to high-end hair care products and services that are formulated and designed with premium ingredients, advanced technologies, and sophisticated packaging. These products are typically marketed toward consumers seeking superior quality, exceptional performance, and an indulgent hair care experience. Luxury hair care products often include shampoos, conditioners, treatments, styling products, and tools that promise enhanced results such as improved hair health, shine, and manageability.

Luxury Hair Care Market Dynamics

Drivers

• Increased Awareness of Hair Health  

As consumers become more informed about the damaging effects of pollutants, harsh chemicals, and excessive styling, they seek out premium products that promise advanced care and effective treatment. Luxury hair care brands are capitalizing on this trend by offering scientifically formulated products that address specific hair concerns such as damage repair, hydration, and scalp health. The increased emphasis on maintaining healthy, strong, and beautiful hair is motivating more consumers to invest in high-quality hair care products that provide visible improvements. This growing awareness among consumers about the importance of hair health and the benefits of using high-quality products is significantly driving the demand for luxury hair care items.

• Innovation in Product Formulations  

Brands are increasingly incorporating natural and sustainable ingredients, advanced technologies, and research-backed benefits into their products. For example, the use of plant-based extracts, bioengineered ingredients, and sophisticated delivery systems ensures superior efficacy and safety. These advancements not only improve the performance of hair care products but also align with the growing consumer preference for environmentally friendly and ethically produced items. Continuous innovation in product formulations is a key driver for the luxury hair care market, attracting consumers who seek the best for their hair.

Opportunities

• Influence of Social Media and Celebrities 

Endorsements from well-known personalities and beauty gurus boost the visibility and aspirational appeal of these products. Platforms such as Instagram, YouTube, and TikTok allow influencers to demonstrate product efficacy and share personal testimonials, which resonate with their followers and drive purchasing decisions. The aspirational nature of celebrity endorsements helps influence hair products as desirable and effective to consumers, encouraging consumers to invest in premium hair care solutions to replicate the looks of their favorite celebrities. The impact of social media influencers and celebrities on consumer preferences is a significant market opportunity for luxury hair care brands.

• Expansion of E-Commerce 

The rise of e-commerce and online retail platforms has significantly enhanced the accessibility of luxury hair care products. Consumers now have the convenience of browsing and purchasing high-end hair care items from the comfort of their homes, with a wider range of products available at their fingertips. Online platforms also provide detailed product information, customer reviews, and personalized recommendations, helping consumers make informed choices. This shift towards digital shopping is particularly beneficial for luxury hair care brands, as it allows them to reach a global audience, tap into new markets, and create new opportunities.

Rrestraints/Challenges

• High Luxury Hair Care Costs

Luxury Hair Care products offer superior quality and benefits, but their higher price point may limit market penetration in certain demographics. Budget-conscious consumers or those prioritizing affordability may choose more economical hair care options, such as mass-market brands that provide similar benefits at a reduced price. The premium pricing of luxury hair care products can be a significant barrier for price-sensitive consumers.

• Competition from Mass-Market Brands 

Mass-market brands have a strong presence in the market and appeal to a wide range of consumers, including those who prioritize affordability and value for money. Mass-market brands often invest in marketing and promotional activities to gain market share, making it challenging for luxury hair care brands to compete solely on product quality and performance. Mass-market brands that offer affordable hair care solutions with comparable benefits pose significant competition to luxury hair care brands.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In November 2023, Kérastase, a L’Oréal brand, launched the Blond Absolu Collection, aimed at meeting the hydration needs of blonde hair. This collection includes a serum featuring the highest concentration of hyaluronic acid ever used in a haircare product. This serum marks Kérastase's first scalp-specific product created specifically for blondes, focusing on hair health from the root
• In June 2023, L’Oréal’s Bumble and Bumble brand introduced the Bb. Seaweed collection. Infused with green microalgae, Pacific Sea kelp, and royal sugar kelp, this collection is designed to support a healthy, balanced scalp, enhance hair luminosity, and enable easy air-dried styling

Luxury Hair Care Market Scope

The market is segmented on the basis of product and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Hair Colorants
• Hair Spray
• Shampoos
• Conditioner
• Hair Loss Treatment Products
• Hair Styling Products
• Perms and Relaxants

Distribution Channel

• Direct Selling
• Hypermarkets /Supermarket
• Retail Chains
• Online Stores
• Pharmacies/ Drug Stores
• Convenience Stores
• Other Distribution Channels

Luxury Hair Care Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by material type, size, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South  America.

North America is expected to dominate the market due to the presence of major multinational companies in the region, which are dedicated to offering high-quality hair care products such as shampoos, styling products, conditioners, and hair color.

The Asia-Pacific is expected to experience rapid growth in the market due to the increasing internet penetration, the expansion of e-commerce companies, and the rising demand for premium hair care products in the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Luxury Hair Care Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• Shiseido Company (Japan)
• Johnson & Johnson Private Limited (India)
• Unilever (U.K.)
• Amway Corp. (U.S.)
• Procter & Gamble (U.S.)
• L’Oréal S.A. (France)
• Revlon Group (U.S.)
• Beiersdorf AG (Germany)
• Natura & CO (South America)
• Conair LLC (U.S.)
• Goody  (U.S.)
• Yves Rocher (France)
• Kao Corporation (Japan)
• Marico (India)
• AVEDA CORP. (U.S.)
• Henkel AG (Germany)
• COMBE (U.S.)
• AVON PRODUCTS (U.K.)
• OLAPLEX. (U.S.)
• Pai-Shau (Canada)