“Surging Demand for Pre-Owned Luxury Watches”
- The pre-owned luxury watch segment is gaining momentum, fueled by consumer interest in vintage timepieces, sustainable consumption habits, and access to rare, discontinued models at more accessible price points
- Brands and specialized platforms are embracing certified pre-owned programs, offering authenticated watches with warranties, enhancing trust, and expanding the customer base beyond traditional buyers
- Digital marketplaces, influencer endorsements, and watch investment trends are driving visibility and popularity of the pre-owned category, especially among younger collectors and first-time luxury buyers
- For instance, in February 2025, Rolex expanded its Certified Pre-Owned program to key markets in Europe and the U.S., reinforcing authenticity and quality assurance for second-hand buyers
- The rise of the pre-owned luxury watch market is reshaping brand strategies, encouraging transparency, sustainability, and new revenue channels, while also introducing a broader demographic to the world of fine watchmaking
Frequently Asked Questions
The key trends in the Luxury Watch market is the Surging Demand for Pre-Owned Luxury Watches.
The major factors driving the growth of the Luxury Watch market is the Innovation in Smart Luxury Watches.
The primary challenges in the Luxury Watch market is the High Import Duties and Regulatory Barriers.
The analogue watch segment is expected to dominate the Luxury Watch market, driven by high consumer preference for classic designs, superior craftsmanship, and the timeless appeal of mechanical movements. Collectors, luxury enthusiasts, and traditionalists continue to favor analogue watches for their heritage value, intricate artistry, and enduring status as a symbol of sophistication and success.
Europe is poised to become the fastest-growing luxury watch market due to its rich heritage in watchmaking and the presence of prestigious brands such as Rolex, Patek Philippe, and Omega.
