Global Massage Equipment Market – Industry Trends and Forecast to 2031

Global Massage Equipment Market, By Application (Back massagers, Neck and Shoulder Massagers, Leg Massagers, Hand Massagers, and Others), Price Range (Premium, Mid-range, and Economic), Distribution Channel (Direct Sales, Wholesalers and Retailers, Hypermarkets/Supermarkets, Online Retailers, Specialty Stores, Multi-Brand Stores, and Others) – Industry Trends and Forecast to 2031.

Massage Equipment Market Analysis and Size

The massage equipment market is experiencing growth due to its ability to alleviate muscle tension caused by prolonged postures. As sedentary lifestyles become more prevalent, individuals seek solutions to relieve muscle strain. Massage equipment addresses this need by targeting specific muscle groups, offering relaxation and pain relief. For instance, the demand for massage chairs surged during the COVID-19 pandemic as people spent more time at home. Massage chairs such as those offered by Panasonic provide relief by targeting specific muscle groups, promoting relaxation and pain relief.

Global massage equipment market size was valued at USD 10.11 billion in 2023 and is projected to reach USD 22.47 billion by 2031, with a CAGR of 10.5% during the forecast period of 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behavior.

Report Scope and Market Segmentation

Market Definition

Massage equipment refers to devices designed to provide massages for relaxation, pain relief, or therapeutic purposes. This includes massage chairs, handheld massagers, and massage cushions. They use various techniques such as kneading, vibration, and heat to soothe muscles, improve circulation, and promote overall well-being.

Massage Equipment Market

Drivers

• Increasing Awareness of Health Benefits

The increasing awareness of health benefits drives the demand for massage equipment. As people become more conscious of the importance of self-care and holistic wellness, they recognize the therapeutic value of regular massages. Massage equipment offers a convenient and accessible means to appreciate the physical and mental benefits of massage therapy, including stress reduction, muscle relaxation, improved circulation, and pain relief. This heightened awareness prompts individuals to invest in massage equipment for home use, contributing to the overall growth of the market as consumers prioritize preventive health measures and seek solutions for enhancing their well-being.

• Rising Expansion of Spa and Wellness Industry

The rising expansion of the spa and wellness industry significantly impacts the demand for massage equipment. As the industry experiences rapid growth, more spas, wellness centers, and resorts incorporate massage therapy into their offerings. This expansion creates a ripple effect, driving the demand for high-quality massage equipment to meet the needs of these establishments. Additionally, as consumers increasingly prioritize wellness experiences, they seek out spa-such as treatments at home, leading to a surge in the sales of massage chairs, handheld massagers, and other massage equipment. Overall, the growth of the spa and wellness industry fuels the expansion of the massage equipment market.

Opportunities

• Rise in Chronic Pain Conditions Worldwide

The rise in chronic pain conditions globally underscores the importance of massage equipment in pain management. As more individuals experience conditions such as back pain, arthritis, and fibromyalgia, they seek non-invasive and drug-free solutions for relief. Massage equipment offers an effective approach by targeting specific muscle groups, promoting relaxation, and alleviating pain symptoms. With its ability to improve circulation and reduce muscle tension, massage equipment serves as a valuable tool in managing chronic pain, empowering individuals to enhance their quality of life and find relief from debilitating conditions on a global scale.

• Technological Advancements in Massage Equipment

Technological advancements in massage equipment develop the user experience and efficacy of massage therapy. Innovations such as adjustable intensity levels, customizable massage programs, and incorporation of heat and air compression enhance the therapeutic benefits of massage equipment. In addition, advancements in materials and design improve comfort and durability. Integration with smart features such as smartphone control and Bluetooth connectivity further enhances convenience. These advancements cater to diverse consumer needs and preferences, driving the adoption of massage equipment for relaxation, pain relief, and overall well-being while positioning the market for continuous growth and innovation.

Restraints/Challenges

• High Initial Investment for Advanced Models

The high initial investment for advanced models presents a significant restraint in the massage equipment market. While advanced models offer enhanced features such as multiple massage techniques, adjustable settings, and smart functionalities, they often come with a higher price tag. This can deter potential buyers, especially those on a tight budget or uncertain about the long-term benefits of massage equipment. Additionally, the perceived risk of investing in a high-cost product may lead consumers to opt for cheaper alternatives or delay their purchase altogether, limiting the market penetration of advanced massage equipment and hindering overall market growth.

• Dependence on Electricity for Operation

The dependence on electricity for operation is a significant constraint in the massage equipment market. While electrically powered massage devices offer consistent and powerful massage therapy, they require access to electricity for use. This reliance limits their portability and usability in outdoor or off-grid settings, restricting consumer flexibility.  In addition, power outages or electrical malfunctions can disrupt massage sessions, causing inconvenience to users. As a result, individuals seeking massage equipment may prioritize battery-operated or manual alternatives, reducing the market demand for electrically powered massage devices and impacting overall market dynamics.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Developments

• In January 2023, Ogawa Corporation acquired the assets of Swedish massage chair manufacturer Ligne Roset. This move signifies the expansion of Ogawa's product portfolio and market reach, integrating Ligne Roset's expertise and customer base. It potentially fosters innovation and competitiveness, driving growth and diversification within the massage equipment sector
• In February 2023, HoMedics acquired the assets of personal massage device manufacturer Therabody. This strategic move enhances HoMedics' product offerings with Therabody's innovative personal massage devices, expanding its market presence and competitiveness. It strengthens HoMedics' position as a leading provider of high-quality massage equipment, catering to diverse consumer needs and preferences
• In March 2023, Panasonic acquired the assets of Japanese massage chair manufacturer Inada. This s move allows Panasonic to expand its massage chair offerings, incorporating Inada's renowned expertise and product innovation. It enhances Panasonic's competitive edge, positioning the company as a comprehensive provider of premium massage solutions catering to diverse consumer demands

Massage Equipment Scope

The market is segmented into three notable segments which are based on application, price range, and distribution channel. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Application

• Back massagers
• Neck and Shoulder Massagers
• Leg Massagers
• Hand Massagers
• Others

Price Range

• Premium
• Mid-range
• Economic

Distribution Channel

• Direct Sales
• Wholesalers and Retailers
• Hypermarkets/Supermarkets
• Online Retailers
• Specialty Stores
• Multi-Brand Stores
• Others

Massage Equipment Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by application, price range, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada and Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina and Rest of South America.

North America dominates the market due to the rise in the need for hi-tech massage equipment. Furthermore, the increase in the need for massage equipment from commercial sectors such as spas and salons will further boost the growth of the massage equipment market in the region during the forecast period.

Asia-Pacific is expected to be the in the market due to the rising demand for massage equipment. Moreover, broad efforts to enhance brand awareness and the occurrence of market players are further anticipated to propel the growth of the massage equipment market in the region in the coming years.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Massage Equipment Market Share Analysis

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• OSIM International Pte. Ltd. (Singapore)
• JSB Healthcare. (India)
• Panasonic Corporation (Japan)
• Valmont Industries, Inc. (U.S.)
• Beurer GmbH (Germany)
• Danish Healthcare Care (U.S.)
•  HoMedics (U.S.)
• OMRON Corporation (Japan)
• Casada International (Germany)
• Xiaomi Global Community (China)
• Kelvin Electric Trading Co Ltd (China)
• BODYFRIEND (South Korea)
• FUJIIRYOKI (Japan)
• Family Inada Co., Ltd. (Japan)
• DAITO KASEI KOGYO CO., LTD. (Japan)
• Human Touch (U.S.)