- Massage guns, delivering percussive or vibration therapy for muscle relaxation and recovery, are becoming integral to personal wellness and fitness routines in both residential and professional settings due to their portability, ease of use, and effectiveness in targeting muscle tension
- The demand for massage guns is fueled by growing fitness trends, increased focus on self-care, and the rising prevalence of chronic pain conditions, with consumers valuing the convenience of at-home therapeutic solutions
- North America dominated the massage guns market with the largest revenue share of 45.80% in 2024, driven by high fitness awareness, disposable incomes, and a strong presence of key players, with the U.S. leading due to robust demand from athletes, coaches, and sports medicine professionals
- Asia-Pacific is expected to be the fastest-growing region during the forecast period, with a projected CAGR of 10.9%, propelled by rising urbanization, increasing disposable incomes, and growing wellness trends in countries such as China and India
- The percussive therapy segment held the largest market revenue share of 60% in 2024, driven by its effectiveness in delivering deep tissue massage and promoting faster muscle recovery, particularly among athletes and fitness enthusiasts
