- In May 2024, Tofurky made waves at the National Restaurant Association Show by introducing its Next Generation Plant-Based Deli Slices, designed specifically for foodservice clients. These savory, protein-rich cold cuts—available in Turk’y and Ham varieties—offer upgraded taste, texture, and visual appeal, emulating whole muscle cuts of traditional meats. The slices underwent rigorous consumer testing, with 59-81% of respondents preferring them over legacy versions. This launch aligns with the growing demand for plant-based menu options, providing chefs and restaurant operators with versatile, delicious alternatives
- In March 2024, The Kraft Heinz Not Company LLC introduced NotHotDogs and NotSausages, marking the Oscar Mayer brand’s expansion into the plant-based market. Developed in collaboration with TheNotCompany, Inc., these meat alternatives aim to deliver savory, smoky flavors that appeal to a wide demographic. Available in Bratwurst and Italian sausage varieties, they address consumer demand for better taste and texture in plant-based options. The launch reflects Kraft Heinz’s commitment to innovation in plant-based foods, ensuring flavor and quality remain uncompromised
- In February 2024, Beyond Meat unveiled its Beyond IV platform, marking the fourth generation of its Beyond Burger and Beyond Beef products. This latest innovation focuses on enhanced taste, texture, and nutritional benefits, aiming to appeal to a broader audience of plant-based enthusiasts. The new formulations feature avocado oil, reducing saturated fat by 60%, while maintaining a juicy, meaty experience. Set for a spring launch in U.S. stores, these products reinforce Beyond Meat’s commitment to continuous innovation in meat alternatives
- In December 2023, Quorn, a leading brand in the U.K. meat-free market, reintroduced its vegetarian Quorn Fillet Pieces, celebrated for their quality and flavor. These versatile fillets are ideal for a range of dishes, from stir-fries to creamy pasta sauces, offering a high-protein, low-fat alternative to chicken. Quorn’s commitment to nutrition and taste reinforces its position in the expanding plant-based market, catering to health-conscious consumers seeking sustainable meat alternatives
- In August 2023, Beyond Meat, Inc. expanded its burger lineup with the introduction of the Beyond Stack Burger, a thin, stackable plant-based patty designed to deliver an extraordinary taste experience. This smash-style burger offers a juicy, beef-like texture, catering to evolving consumer preferences for plant-based options. With 35% less saturated fat than traditional beef patties and zero cholesterol, it aligns with health-conscious and sustainable eating trends. The Beyond Stack Burger is easy to cook from frozen in just six minutes, making it a convenient and flavorful alternative
