“Increasing Adoption of Fortified Food Products”
One key trend in the megaloblastic anemia market is the increasing adoption of fortified food products to address micronutrient deficiencies. Fortification, a cost-effective strategy, involves adding essential nutrients such as vitamin B12 and folic acid to commonly consumed items such as cereals, dairy products, and beverages. For instance, countries such as India have implemented large-scale fortification programs targeting staple foods to combat widespread anemia. This trend is gaining momentum due to its ability to reach large populations, particularly in low-income regions where dietary supplements may not be accessible. The rise in consumer demand for functional foods further supports this market trend. Companies such as DSM and BASF are actively collaborating with governments and NGOs to expand the reach of fortified products. The emphasis on fortification aligns with public health policies aimed at reducing the global burden of megaloblastic anemia, making it a pivotal strategy for market growth and public health improvement.