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Global Menstrual Hygiene Management Market – Industry Trends and Forecast to 2029

  • Healthcare
  • Upcoming Report
  • Aug 2022
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

Global Menstrual Hygiene Management Market – Industry Trends and Forecast to 2029

Market Size in USD Billion

CAGR - 6.9% Diagram

Diagram Forecast Period 2021–2029
Diagram Market Size (Base Year) USD 22.34 Billion
Diagram Market Size (Forecast Year) USD 38.10 Billion
Diagram CAGR 6.9%

Global Menstrual Hygiene Management Market, By Product type (Menstrual Care Napkins, Cleaning and Deodorizing Spray), End User (Supermarkets, Drug Stores, Retail Stores) – Industry Trends and Forecast to 2029.

Menstrual Hygiene Management Market Analysis and Size

Every year, almost 60% of women in India are diagnosed with vaginal and urinary tract disorders and infections as a result of inadequate menstrual hygiene. Feminine hygiene products are used to keep internal body parts clean, clean vaginal discharge, and remove undesirable hair during menstruation. Feminine hygiene goods include sanitary pads, tampons, internal cleaners and sprays, panty liners and shields, and disposable razors and blades. The market for menstrual hygiene management is growing due to new product launches and rising health concerns among women.

Data Bridge Market Research analyses that the menstrual hygiene management market which was USD 22.34 billion in 2021, would rocket up to USD 38.10 billion by 2029, and is expected to undergo a CAGR of 6.90% during the forecast period 2022 to 2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team also includes in-depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.

Menstrual Hygiene Management Market Scope and Segmentation      

Report Metric

Details

Forecast Period

2022 to 2029

Base Year

2021

Historic Years

2020 (Customizable to 2014 - 2019)

Quantitative Units

Revenue in USD Billion, Volumes in Units, Pricing in USD

Segments Covered

Product type (Menstrual Care Napkins, Cleaning and Deodorizing Spray), End User (Supermarkets, Drug Stores, Retail Stores)

Countries Covered

U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America

Market Players Covered

Johnson & Johnson Private Limited. (U.S), Procter & Gamble (U.S), Kimberly-Clark (U.S), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Premier FMCG (South Africa), Ontex (Belgium), Hengan International Group Company Ltd. (China), Drylock Technologies (Belgium), Natracare LLC (U.S), First Quality Enterprises, Inc. (U.S), Bingbing Paper Co., Ltd. (China), TZMO SA (Poland), Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China), Rael (U.S), Redcliffe Hygiene Private Limited (India), The Keeper, Inc. (U.S.), STERNE (India), MeLuna GmbH (Germany), Diva International Inc. (Canada), Hygienic Articles (Mexico)

Market Opportunities

  • Numerous advantages of feminine hygiene products
  • Increasing number of working populations
  • Increasing number of hotels, restaurants, schools, and other businesses

Market Definition

Women often use feminine hygiene products to keep their bodies clean. Different layers of quilted cotton fabric are sandwiched between layers of extremely absorbent plastic and polymers that are impervious to liquids. Tampons, sanitary pads, menstruation cups, and napkins/pads are examples of these goods created from synthetic and natural raw materials.

Menstrual Hygiene Management Market Dynamics

Drivers

  • Rising awareness of menstrual health and hygiene

Literacy is a fundamental right that serves as a springboard for ending poverty and extending society's attitude. Much study and policy debate has centred on the relationship between literacy and health. According to UNESCO, people in the United States with low literacy skills are three times more likely to have a worse health consequence than those with a higher literacy rate. This is also true of women's literacy in terms of feminine health and cleanliness. As a result, the market for menstrual hygiene management is predicted to grow as people become more aware of menstruation health and hygiene.

  • Rising literacy level among females

Global agencies and organisations such as UNICEF and UNESCO have been active in boosting the literacy levels of young ladies in underdeveloped and developing nations during the last decade, believing that increased female literacy will improve feminine health management. Female literacy is projected to have a good impact on total feminine health management, and is thus closely related to the usage of feminine hygiene products. As a result, rising female literacy is expected to drive the menstrual hygiene management market.

Opportunities

  • Emerging eco-friendly feminine hygiene products

Feminine hygiene products are not biodegradable, which is currently a big environmental problem. To compete in this market, it is possible to create environmentally friendly products like sanitary napkins made of natural fibres. Natural absorbent fibres with a low carbon footprint and wide availability include organic cotton, banana fibre, jute, and bamboo etic. Utilizing these fibres also reduces the price of manufacturing sanitary napkins.

 Restraints/Challenges

  • Social stigma associated with menstruation and feminine hygiene products

For many women, the conventional perception and stigma connected with menstruation is a severe disadvantage. According to the Essity Health and Hygiene Report 2019, one in every four women in the world is of menstruation age. Women who menstruate require not just a private space to wash and manage their periods, but also feminine hygiene supplies and a proper disposal location. Menstruation is a hindrance to community engagement, education, and working life in rural places because these needs are frequently disregarded.

  • Impact of feminine hygiene products on the environment

Currently, one of the most hotly debated topics is the environmental impact of sanitary napkins. A plastic disposable sanitary napkin takes 500-800 years to degrade entirely.

This menstrual hygiene management market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the menstrual hygiene management market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Menstrual Hygiene Management Market

People living in poverty experienced challenges acquiring menstrual hygiene materials and related health treatments during the pandemic COVID-19 because of the lockdown, increased costs, and economic insecurity. During the first phase of the lockdown, sanitary napkins were not listed on the list of critical commodities, causing serious production and supply disruptions, resulting in a shortage at pharmacies, grocery stores, and e-commerce websites. However, on March 29, 2020, Ajay Bhalla, India's home secretary, released an amendment to all state chief secretaries clarifying that sanitary napkins would be included in the list of basic products. Due to the fact that these products were classified as essential items, their production and sales were normalised, stabilising the market examined from 2022 to 2029.

Recent Development

  • In May 2020, Ontex revealed plans for a new personal hygiene manufacturing plant in Rockingham County, North Carolina. Production at the new site is expected to begin in mid-2021.
  • In October 2020, Softex Indonesia was acquired by Kimberly-Clark Corporation to help the company expand its personal care business in Southeast Asia.

Global Menstrual Hygiene Management Market Scope

The menstrual hygiene management market is segmented on the basis of product type and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product type

  • Menstrual Care Napkins
  • Cleaning and Deodorizing Spray

 End User

  • Supermarkets
  • Drug Stores
  • Retail Stores

Menstrual Hygiene Management Market Regional Analysis/Insights

The menstrual hygiene management market is analysed and market size insights and trends are provided by country, product type and end-user as referenced above.

The countries covered in the menstrual hygiene management market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the menstrual hygiene management market due to the increasing awareness among the people along with availability of diversified products.

Asia-Pacific is expected to grow at the highest growth rate in the forecast period of 2022 to 2029 due to the growing female population and increasing disposable income.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Menstrual Hygiene Management Market Share Analysis

The menstrual hygiene management market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to menstrual hygiene management market.

Some of the major players operating in the menstrual hygiene management market are:

  • Johnson & Johnson Private Limited. (U.S.)
  • Procter & Gamble (U.S.)
  • Kimberly-Clark (U.S.)
  • Essity Aktiebolag (publ) (Sweden)
  • Kao Corporation (Japan)
  • Daio Paper Corporation (Japan)
  • Unicharm Corporation (Japan)
  • Premier FMCG (South Africa)
  • Ontex (Belgium)
  • Hengan International Group Company Ltd. (China)
  • Drylock Technologies (Belgium)
  • Natracare LLC (U.S.)
  • First Quality Enterprises, Inc. (U.S.)
  • Bingbing Paper Co., Ltd. (China)
  • TZMO SA (Poland)
  • Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China)
  • Rael (U.S.)
  • Redcliffe Hygiene Private Limited (India)
  • The Keeper, Inc. (U.S.)
  • STERNE (India)
  • MeLuna GmbH (Germany)
  • Diva International Inc. (Canada)
  • Hygienic Articles (Mexico)


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Research Methodology:

Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

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Customization Available:

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.

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FREQUENTLY ASK QUESTIONS

The menstrual hygiene management market value is anticipated to reach USD 38.10 billion by 2029.
The menstrual hygiene management market is projected to grow at a CAGR of 6.90% during the forecast period of 2022-2029.
The major players operating in the Menstrual Hygiene Management Market are Johnson & Johnson Private Limited. (U.S), Procter & Gamble (U.S), Kimberly-Clark (U.S), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Premier FMCG (South Africa), Ontex (Belgium), Hengan International Group Company Ltd. (China), Drylock Technologies (Belgium), Natracare LLC (U.S), First Quality Enterprises, Inc. (U.S), Bingbing Paper Co., Ltd. (China), TZMO SA (Poland), Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China), Rael (U.S), Redcliffe Hygiene Private Limited (India), The Keeper, Inc. (U.S.), STERNE (India), MeLuna GmbH (Germany), Diva International Inc. (Canada), Hygienic Articles (Mexico).
The major countries covered in the Menstrual Hygiene Management Market are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
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