“Surge in Consumer Health and Wellness Apps”
- A rising trend in the mobile health (mHealth) solutions market is the widespread use of health and wellness applications, which empower users to monitor fitness, diet, mental health, sleep quality, and vital statistics in real time
- These apps offer personalized health insights, behavioral nudges, and goal-setting features, creating a more engaged and health-conscious user base
- The trend reflects increasing public interest in preventive healthcare and the use of digital tools for self-management of chronic conditions
- For instance, in 2024, MyFitnessPal reported over 200 million downloads globally, highlighting its popularity as a mobile platform for diet and exercise tracking
- This shift toward consumer-centric health management is expanding the scope of mHealth beyond clinical care to include lifestyle and wellness optimization
