- In January 2025, Crown Laboratories rebranded its Blue Lizard Australian Sunscreen, introducing updated formulas, eco-friendly packaging, and a streamlined product line. The rebrand emphasizes mineral-only sunscreens designed for different life stages and skin types, particularly focusing on SPF 50. The new formulas include skin-soothing aloe and botanicals, while the redesigned packaging improves shelf visibility. These products are now available at major retailers such as Ulta, Target, and Amazon
- In May 2024, Babyganics launched its Sheer Blend Mineral Sunscreen Lotion and Baby Mosquito Repellent Lotion, offering a sheer, blendable finish suitable for all skin tones. The sunscreen provides water-resistant SPF 50 protection and is free from harmful chemicals such as oxybenzone and parabens. Available in 3 oz and 8 oz sizes, it comes in fragrance-free and tropical scent options, designed for children 6 months and older, and is sold at major retailers in sustainable packaging
- In January 2023, CosMedical Technologies introduced Radiant Shield SPF 40, a multi-use mineral sunscreen that functions as a tinted anti-aging moisturizer. It provides comprehensive protection against UVA, UVB, blue (high-energy visible) light, and environmental pollution
- In December 2022, Supergoop launched a first-of-its-kind bio retinol mineral sunscreen with SPF 40, combining sun protection with skincare benefits
- In August 2022, the US Open announced La Roche-Posay as it’s first-ever sunscreen partner. Through this partnership, La Roche-Posay promoted sun-safe behavior on and off the court by offering complimentary sunscreen education to all attendees
- In April 2021, Native introduced its first line of dermatologist-tested, mineral-based sunscreen products. The collection, available exclusively on Native’s website, comes in two options: coconut & pineapple and unscented
