Global Mint and Menthol Market – Industry Trends and Forecast to 2029

Mint and Menthol Market Analysis and Size

Mint and menthol is a recreational food that is chewed solely for the desire to masticate. Consumers are looking for functional benefits from gum as they become more health conscious. Some Mint and Menthols on the market promote the product's functional benefits of keeping teeth clean. There are also nicotine gum mint and menthols that are used by consumers who want to quit smoking. Teeth whitening Mint and Menthol is the most popular functional gum, accounting for more than half of all sales, followed by nicotine gum.

Data Bridge Market Research analyses that the mint and menthol market was valued at USD 39.13 billion in 2021 and is expected to reach the value of USD 59.15 billion by 2029, at a CAGR of 5.30% during the forecast period. With the passage of time, there has been a significant shift from simple product groups to sugar-free products, allowing manufacturers to meet the changing needs of consumers and creating a plethora of opportunities in the market. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.

Mint and Menthol Market Scope and Segmentation

Market Definition

Mint is a herb plant whose leaves, seeds, and flowers are used to flavour foods, whereas menthol is an aromatic organic compound that gives mint its sweet and spicy flavour. Mint is a herb plant in the Mentha genus. It belongs to the Lamiaceae family. Menthol is an aromatic compound that is mostly found in mint. In general, essential oil from mint is extracted using cyclic monoterpene alcohol. It is a waxy, crystalline substance that can be clear or white.

Mint and Menthol Market Dynamics

Drivers

• Growing use of menthol in the tobacco and cigarette manufacturing industry

Tobacco companies are increasingly using menthol, as manufacturers continue to market menthol cigarettes as a cool and refreshing product. Furthermore, tobacco companies produce menthol cigarettes to attract new customers because menthol cigarettes are more appealing than traditional non-flavoured cigarettes. Furthermore, as tobacco companies continue to invest in engaging ads and branding for menthol cigarettes that feature water, nature, and other refreshing elements, the global preference for menthol cigarettes has grown.

• Improved marketing strategies to attract the youth

Research and development activities are expected to play a significant role in the overall development of the global mint and menthol market during the forecast period. Menthol has emerged as one of the most effective pain control solutions in the medical sector as a result of several research and development activities. Furthermore, because menthol is relatively safe and effective in the treatment of a wide range of painful conditions such as sports injuries, migraine, neuropathic pain, and musculoskeletal pain, there is a growing demand for menthol in topical analgesic products.

Manufacturers are employing a variety of marketing strategies to pique the interest of the younger generation and increase demand for Mint and Menthol with new flavours, shapes, and appealing packaging.

Opportunity

The rapid consumption of this mint and menthol is one of the major trends observed in the global market, owing to the growing population of young people in developing countries. Another factor that could drive target market growth in the coming years is the incorporation of additional health aids and ingredients into functional mint and menthols rather than a refreshing-breathing function. Manufacturers are employing a variety of marketing strategies to pique the interest of the younger generation and increase demand for mint and menthol with new flavours and appealing packaging.

Restraints

Methanol use in tobacco is a major cause of several deaths worldwide. As a result, the Food and Drug Administration (FDA) intends to impose a ban on the use of methanol as a flavouring agent. The move is likely to impede the aforementioned market's steady growth. Other alternatives are stealing market share from mint and methanol. Furthermore, the worsening environmental situation, declining soil fertility, soil erosion, and changing season lengths are likely to pose significant challenges to the mint and methanol markets in the coming years.

This mint and menthol market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the mint and menthol market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Mint and Menthol Market

During the COVID-19 pandemic, demand for nicotine gums, an important component of the mint and menthol market, increased dramatically among global consumers. This was due to consumers' growing awareness of the severity of COVID-19 disease, which is more prevalent among smokers. Tobacco use reduces lung function, making it more difficult for the body to fight off coronaviruses and other diseases. As a result, it insisted that global consumers stop smoking, fuelling demand for nicotine gums.

Recent Development

• On April 18, 2022, the San Francisco, California-based biotechnology firm "Lygos Inc" announced that it had successfully completed a merger agreement with the Victoria, Canada-based chemical manufacturing firm "Flexible Solutions International Inc." The merger is expected to be completed by the third quarter of 2022, with the goal of forming a company that deals with high-value food ingredients.
• On September 6, 2021, the Zurich, Switzerland-based chocolate manufacturer and cocoa processing company "Barry Callebaut" announced the successful acquisition of Europe Chocolate Company of Malle, Belgium (ECC). The company did not disclose the acquisition's financials; however, the transaction is likely to strengthen Barry's customised chocolate portfolio.
• On May 18, 2021, Singapore-based food and agri-business firm "Olam International" announced the successful acquisition of renowned spice manufacturing firm "Olde Thompson" in California, United States. Olam International made a $950 million payment to complete the acquisition.

Global Mint and Menthol Market Scope

The mint and menthol market is segmented on the basis of type, product, application and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Hard Type
• Chewing Type
• Scotland Type

Product

• Synthetic
• Natural Menthol

Application

• Drinks
• Dairy Products
• Dried Processed Food
• Tobacco
• Confectionary
• Ice-creams
• Others

Distribution channel

• supermarket
• hypermarket
• convenience stores
• pharmaceuticals
• departmental stores
• online

Mint and Menthol Market Regional Analysis/Insights

The mint and menthol market is analysed and market size insights and trends are provided by country, type, product, application and distribution channel as referenced above.

The countries covered in the mint and menthol market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Global (APAC) in the Global (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America held the largest share of the market. This segment's growth is due to factors such as mint production dominance. The United States produces between 65 and 70 percent of the world's mints. Confectionery items such as candy canes have also drawn the attention of a variety of consumers. Furthermore, the United States is the world's largest methanol consumer. However, Asia-Pacific is expected to be the fastest-growing segment. This increase is due to the rising popularity of flavoured cigarettes, rising confectionery consumption, an expanding middle-class, increasing pressure on governments of large carbon-emitting countries like India and China to reduce emissions, and an increase in the prevalence of health complications as the population ages.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Mint and Menthol Market Share Analysis

The mint and menthol market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to mint and menthol market.

Some of the major players operating in the mint and menthol market are:

• The Hershey Company (U.S.)
• Perfetti Van Melle Group B.V. (Italy)
• Mondelez International, Inc (U.S.)
• Lotte Corporation (Japan)
• The PUR Company Inc. (Canada)
• Mars Incorporated (U.S.)
• Health Made Easy Group (U.K.)
• Ferndale Confectionery Pty Ltd (Australia)
• Ferrero SpA (Italy)
• Verve, Inc. (U.S.)
• Kraft Foods Inc (U.S.)
• Haribo GmbH & Co. Kg (Germany)
• The Wm. Wrigley Jr. Company (U.S.)
• Topps Company Inc. (U.S.)
• Simply Gum Inc. (U.S.)

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