Global Miso Soup Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2032

Miso Soup Market Size

• The global miso soup market size was valued at USD 992.70 million in 2024 and is expected to reach USD 1680.31 million by 2032, at a CAGR of 6.8% during the forecast period
• The market growth is largely fueled by increasing consumer awareness of health and wellness, rising adoption of Japanese cuisine globally, and growing demand for convenient and ready-to-eat meal solutions
• Furthermore, the expansion of retail and e-commerce channels, coupled with the rising popularity of plant-based and functional foods, is driving wider accessibility and adoption of miso soup products. These converging factors are accelerating consumption across households and foodservice establishments, thereby significantly boosting the industry's growth

Miso Soup Market Analysis

• Miso soup is a traditional Japanese soup made from fermented soybean paste (miso) combined with ingredients such as tofu, seaweed, and vegetables. The product is available in various formats including instant, ready-to-eat, and paste, catering to both home cooking and commercial foodservice applications
• The escalating demand for miso soup is primarily fueled by its perceived health benefits, including probiotics and high protein content, growing interest in Japanese and Asian cuisine, and increasing preference for convenient, nutritious, and plant-based meal options among consumers worldwide
• Asia-Pacific dominated the miso soup market with a share of 42.40% in 2024, due to strong consumer preference for traditional Japanese cuisine, rising health awareness, and increasing adoption of functional foods
• North America is expected to be the fastest growing region in the miso soup market during the forecast period due to rising health-conscious consumption, growing adoption of international cuisines, and expansion of retail and online channels
• Soyabean segment dominated the market with a market share of 46% in 2024, due to its high protein content, wide availability, and traditional association with authentic miso production. Soy-based miso provides essential amino acids and is highly valued for its nutritional and functional benefits. Consumers seeking authentic flavors often prefer soybean miso, making it the preferred choice for both home kitchens and foodservice providers. Strong supply chains and well-established production techniques also reinforce its leading market position

Report Scope and Miso Soup Market Segmentation  

Miso Soup Market Trends

Rising Popularity of Plant-Based Diets

• The rising adoption of plant-based diets is significantly boosting the global miso soup market, as consumers increasingly look for healthier, meat-free alternatives that align with sustainable lifestyles. Miso soup, being primarily plant-derived, caters well to this demand and offers authentic cultural appeal
  • For instance, Marukome Co., Ltd. has expanded its range of instant miso soup products worldwide, targeting both vegan and vegetarian consumers. Their offerings highlight plant-based protein sources and traditional Japanese flavors, supporting growing interest in vegan-friendly meal solutions
• The nutritional composition of miso, which includes proteins, vitamins, minerals, and probiotics, has made it particularly attractive to health-conscious consumers adopting plant-based living. This compatibility with wellness-focused food trends has widened the appeal of miso soup across age groups and dietary patterns
• In addition, interest in Asian cuisines and authentic international flavors is further supporting miso soup popularity among global consumers. Its unique taste profile and association with Japanese wellness traditions resonate with both enthusiasts of plant-based diets and cultural food explorers
• The expanding convenience food market is aligning with these dietary choices, as ready-to-eat and instant miso soup products offer an accessible, plant-based alternative for busy consumers. This convenience-driven adoption has allowed miso soup to gain strong traction internationally
• Together, the influence of plant-based dietary trends, convenience factors, and growing global exposure to Japanese cuisine ensures miso soup will continue developing into a mainstream plant-based option, expanding its scope across both traditional and modern food markets

Miso Soup Market Dynamics

Driver

Increasing Consumer Awareness of Health Benefits

• The health-oriented lifestyle shift across global consumer bases is driving the sales of miso soup, which is widely recognized for its nutritional and functional properties. Consumers associate miso soup with digestive wellness, immune support, and overall balance through its probiotic-rich content
  • For instance, Hikari Miso Co. has actively marketed its miso soup products by highlighting health benefits such as gut health support and natural nutrient density. Such strategies strengthen consumer trust and attract health-conscious buyers across international markets
• The rising prevalence of diet-related conditions such as obesity, diabetes, and high blood pressure is motivating individuals to consume foods that provide both nourishment and preventive benefits. Miso soup, being low-fat and high in protein, fits well into these health-conscious regimes
• In addition, growing popularity of fermented foods has positioned miso soup strongly within global superfood categories. The probiotic benefits of miso align with consumer trends toward functional foods that provide tangible health outcomes alongside daily nutrition
• As consumers continue to prioritize preventive health, the position of miso soup as a traditional, natural, and beneficial option underscores its growing demand. This driver is expected to strengthen as the health and wellness movement expands further in mainstream markets

Restraint/Challenge

Competition from Other Soup Types

• The miso soup market faces competition from other soup varieties that are popular globally, such as vegetable soups, chicken soups, and creamy Western blends. These alternatives often attract large consumer bases with familiar flavors and wider availability
  • For instance, Campbell Soup Company continues to dominate the traditional soup market with extensive offerings appealing to diverse age groups across regions. This widespread presence poses challenges for miso soup brands seeking to gain comparable visibility and recognition
• Miso soup’s relatively niche flavor profile may not appeal to all consumers, especially those unfamiliar with Japanese cuisine. This cultural gap reduces its potential adoption in regions with stronger preferences for local or Western-style soup flavors
• In addition, the marketing expenditure and shelf dominance of conventional soup producers often overshadow niche ethnic products. This competitive pressure makes it more challenging for miso soup manufacturers to secure greater retail penetration and repeat purchase rates
• Overcoming these challenges requires manufacturers to innovate with fusion flavors, broaden product formats, and emphasize health benefits to differentiate from other soup categories. Strengthening brand recognition and adapting to local taste preferences will be vital for capturing greater market share

Miso Soup Market Scope

The market is segmented on the basis of product type, raw material, end-user, and distribution channel.

• By Product Type

On the basis of product type, the miso soup market is segmented into red miso, white miso, and mixed miso. The red miso segment dominated the largest market revenue share in 2024, driven by its robust flavor profile and higher nutritional content, which appeals to health-conscious consumers. Red miso is traditionally favored in Japanese cuisine for its rich umami taste, making it a staple in both home cooking and restaurant offerings. Its longer fermentation period enhances probiotic benefits, attracting consumers seeking functional foods that support gut health. The segment also benefits from strong brand recognition and widespread availability across retail and foodservice channels, further solidifying its leading market position.

The white miso segment is anticipated to witness the fastest growth rate from 2025 to 2032, fueled by increasing demand in Western markets and urban areas where milder flavors are preferred. White miso offers a sweeter, less intense taste, making it versatile for soups, sauces, and dressings. Rising consumer interest in plant-based and fusion cuisine, coupled with its lower salt content compared to red miso, drives adoption among health-conscious and younger demographics. The segment’s growing popularity is also supported by innovative packaging and ready-to-use formats, facilitating convenient use in households and restaurants.

• By Raw Material

On the basis of raw material, the miso soup market is segmented into soybean, rice, barley, and others. The soybean segment dominated the largest market revenue share of 46% in 2024, owing to its high protein content, wide availability, and traditional association with authentic miso production. Soy-based miso provides essential amino acids and is highly valued for its nutritional and functional benefits. Consumers seeking authentic flavors often prefer soybean miso, making it the preferred choice for both home kitchens and foodservice providers. Strong supply chains and well-established production techniques also reinforce its leading market position.

The rice segment is expected to witness the fastest growth from 2025 to 2032, driven by increasing health-conscious consumption and preference for milder, easily digestible miso varieties. Rice miso’s lighter flavor profile appeals to international consumers and younger generations exploring Japanese cuisine. Its rising use in soups, dressings, and sauces contributes to diversified product applications. The segment benefits from product innovations and collaborations with chefs and food brands to develop ready-to-use, convenient rice miso options for urban consumers.

• By End-User

On the basis of end-user, the miso soup market is segmented into consumer and food services. The consumer segment dominated the largest market revenue share in 2024, fueled by the rising trend of at-home cooking, growing health awareness, and the increasing popularity of Japanese cuisine worldwide. Ready-to-eat and instant miso soup products have made it easier for households to incorporate miso into daily meals. The segment also benefits from strong retail distribution, promotional campaigns, and online availability, making miso soup highly accessible to individual buyers.

The food services segment is anticipated to witness the fastest growth from 2025 to 2032, driven by expanding restaurants, cafes, and catering services offering Japanese cuisine. Rising consumer demand for authentic dining experiences encourages foodservice providers to adopt diverse miso varieties. The growth is further supported by the increasing use of miso-based ingredients in soups, broths, and fusion recipes, along with rising international tourism and food culture adoption. Businesses are also leveraging bulk supply and menu innovation to enhance operational efficiency and attract health-conscious diners.

• By Distribution Channel

On the basis of distribution channel, the miso soup market is segmented into wholesale and retail. The retail segment dominated the largest market revenue share in 2024, driven by the growing availability of packaged and instant miso soup products in supermarkets, specialty stores, and e-commerce platforms. Retail channels provide convenience, wide product variety, and brand visibility, catering to both regular consumers and health-focused buyers. Rising demand for at-home consumption, online grocery adoption, and promotions further strengthen retail’s leading position.

The wholesale segment is expected to witness the fastest growth from 2025 to 2032, fueled by expanding foodservice operations, hotels, and institutional buyers. Wholesale distribution allows bulk procurement of miso varieties, supporting menu diversity and operational efficiency. Growth in institutional dining, corporate cafeterias, and restaurant chains drives demand for larger, cost-effective miso packaging. Increasing partnerships between suppliers and foodservice providers also contribute to rising adoption in this channel.

Miso Soup Market Regional Analysis

• Asia-Pacific dominated the miso soup market with the largest revenue share of 42.40% in 2024, driven by strong consumer preference for traditional Japanese cuisine, rising health awareness, and increasing adoption of functional foods
• The region’s expanding retail networks, growth of e-commerce platforms, and rising disposable incomes are accelerating market expansion
• Cultural affinity for fermented foods, government support for food innovation, and growing tourism promoting Japanese culinary experiences are contributing to increased consumption of miso soup across the region

China Miso Soup Market Insight

China held the largest share in the Asia-Pacific miso soup market in 2024, owing to its growing middle-class population, rapid urbanization, and increasing popularity of Japanese cuisine. The country’s expanding retail and foodservice sectors, coupled with rising health-conscious consumption and demand for convenient ready-to-eat products, are key growth drivers. Continuous investments in domestic production of miso varieties and increased availability of imported products further strengthen market presence.

India Miso Soup Market Insight

India is witnessing the fastest growth in the Asia-Pacific region, fueled by rising awareness of healthy eating habits, expanding restaurant chains, and growing demand for Japanese cuisine. Increasing urbanization, a young population adopting international food trends, and rising e-commerce penetration are accelerating market adoption. The market also benefits from the introduction of instant miso soup products and collaborations between food brands and retailers to cater to emerging consumer preferences.

Europe Miso Soup Market Insight

The Europe miso soup market is expanding steadily, supported by growing consumer interest in plant-based diets, functional foods, and international cuisines. Countries in the region are witnessing rising demand in retail and foodservice channels for authentic Japanese culinary experiences. Investments in product innovation, organic miso offerings, and convenient packaging formats are enhancing market growth, alongside rising awareness of health benefits associated with fermented foods.

Germany Miso Soup Market Insight

Germany’s miso soup market is driven by its large health-conscious population, rising adoption of plant-based diets, and strong presence of gourmet and Asian cuisine restaurants. Consumers are increasingly seeking authentic, high-quality, and ready-to-use miso products. The country’s robust retail infrastructure, online grocery adoption, and focus on functional foods are supporting continuous market expansion.

U.K. Miso Soup Market Insight

The U.K. market is supported by growing popularity of Japanese cuisine, increasing health awareness, and rising demand for convenience foods. Expansion of restaurant chains, supermarkets, and online grocery platforms is boosting accessibility and consumption. Consumers’ preference for diverse miso varieties, along with product innovations and collaborations with foodservice providers, is further driving growth in the region.

North America Miso Soup Market Insight

North America is projected to grow at the fastest CAGR from 2025 to 2032, driven by rising health-conscious consumption, growing adoption of international cuisines, and expansion of retail and online channels. Consumers are increasingly seeking functional, plant-based, and convenient food options. In addition, increasing investments by food brands in marketing, product innovation, and distribution networks are supporting broader market penetration.

U.S. Miso Soup Market Insight

The U.S. accounted for the largest share in the North America market in 2024, underpinned by growing consumer interest in Japanese cuisine, functional foods, and convenient meal solutions. Rising adoption of ready-to-eat miso soup products, strong retail and online presence, and increasing awareness of fermented foods’ health benefits are key growth drivers. Presence of major food brands, collaborations with restaurants, and product innovations further solidify the U.S.’s leading position in the region.

Miso Soup Market Share

The miso soup industry is primarily led by well-established companies, including:

• Iyasaka Jozo Co. (Japan)
• Marukome (Japan)
• Source Foods (U.S.)
• Saikyo-Miso Co. (Japan)
• Miyako Oriental Foods Inc. (U.S.)
• Hikari Miso Co. Ltd. (Japan)
• The American Miso Company (U.S.)
• Yamato Soysauce & Miso Co. (Japan)
• Clearspring Ltd. (U.K.)
• Ohsawa Japan (U.S.)
• Muso Co., Ltd. (Japan)
• Miko Brand (U.S.)
• Amano Foods (Japan)
• Tsubi Soup (U.S.)

Latest Developments in Global Miso Soup Market

• In February 2024, Hikari Miso introduced its Makanai Miso Soup Awase, a blend of white and red miso designed to enhance both flavor and nutritional value. This launch specifically targets health-conscious consumers seeking quick, convenient, yet wholesome meal options. By combining the rich umami of red miso with the mildness of white miso, the product caters to evolving taste preferences while supporting digestive health through natural fermentation. The launch strengthens Hikari Miso’s market positioning as a provider of premium, nutritionally enriched miso soups and capitalizes on the rising global demand for convenient, ready-to-eat, and health-focused Japanese food products
• In December 2023, Miso Tasty unveiled new vegan miso soup kits featuring authentic Japanese dashi made entirely from plant-based ingredients. This development addresses the expanding vegan and plant-based food market, responding to consumers’ growing interest in sustainable, ethical, and health-conscious diets. The kits combine convenience with authentic Japanese culinary experience, allowing consumers to easily prepare flavorful miso soup at home. The innovation strengthens Miso Tasty’s brand appeal and also positions the company to capture a significant share of the growing global vegan and health-oriented consumer segment
• In November 2023, Kikkoman launched an instant miso soup variant featuring tofu and spinach, merging traditional Japanese flavors with enhanced nutritional benefits. By incorporating nutrient-rich ingredients such as spinach and protein-packed tofu, the product caters to consumers increasingly focused on functional and wholesome foods. The launch emphasizes convenience without compromising authenticity, appealing to both busy urban households and health-conscious individuals. This strategic product expansion helps Kikkoman consolidate its position in the ready-to-eat miso soup segment and meet the rising demand for fortified, easy-to-prepare meals
• In October 2023, House Foods introduced a reduced-sodium miso soup line, addressing global concerns about high salt consumption and related health risks. The product offers a healthier alternative for consumers who wish to enjoy traditional miso soup while adhering to dietary guidelines. By reducing sodium content without altering the authentic flavor profile, House Foods is responding to the health-conscious trend while expanding its appeal to fitness-focused and aging populations. This move reinforces the company’s commitment to innovation in functional and nutritionally balanced food products
• In September 2023, Marukome expanded its portfolio by launching a new range of instant miso soups with a variety of traditional Japanese flavors. The expansion is aimed at meeting rising international demand for authentic, convenient Japanese cuisine. By offering diverse taste profiles and ready-to-use formats, Marukome attracts both domestic and international consumers seeking authentic culinary experiences at home or in foodservice settings. This strategic initiative enhances Marukome’s brand visibility, strengthens its global distribution footprint, and caters to the increasing trend of ready-to-eat functional foods in the market

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