Global Mobile Analytics Market, By Type (Application Performance Analytics, Marketing Campaign Analytics and Others), Deployment (On-Premises, Cloud and Hybrid), Industry Vertical (Banking, Financial Services and Insurance (BFSI), Retail, E-Commerce, Telecom and IT, Media and Entertainment and Others), Platform (Android, Windows, IOS and Others) , Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2029.
Market Analysis and Insights Global Mobile Analytics Market
Data Bridge Market Research analyses that the mobile analytics market will exhibit a CAGR of 21.43% for the forecast period of 2022-2029 and is expected to reach the market value of USD 47,364.44 million by 2029.
Mobile analytics is the process of gathering data on user behaviour from various platforms such as mobile apps, websites, and web applications in order to determine intent or identify patterns. This data is used to drive consumer and service provider retention, engagement, and conversion. Furthermore, mobile analytics is used to identify unique users, track end user journey details, record consumer behaviour, and generate reports on the installed performance of applications.
The growing number of smartphones is a major driver in the mobile analytics market. The global smartphone market has grown rapidly in recent years. Companies are finding it easier to reach their customers as the use of smartphones grows. These companies launched an app to provide their customers with a better shopping experience. The growing demand for proper app management is expected to bring new opportunities to the market. Since the app can provide valuable data about customer behaviour using mobile analytics, it is opening up new opportunities in the market.
The growing number of mobile applications will fuel the growth of the mobile analytics market. Another factor driving the growth of the mobile analytics market is the need for mobile analytics in e-commerce. Companies need to understand their customers' behaviours, demands, and how they noticed their app, as this information will help them increase their sales. Aside from e-commerce, the banking sector is also a key driver in the mobile analytics market. Rising digitization implementation and government initiatives are driving mobile analytics market trends.
However, one of the most major restraints is privacy concerns, since mobile analytics deals with a large amount of data, including personal information about people. Increase in cyber-attacks has become a major restraint for the market. Another market constraint is a lack of understanding about the advantages of mobile analytics solutions. As a result, companies are not leveraging mobile analytics.
This mobile analytics market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographical expansions, technological innovations in the market. To gain more info on mobile analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global Mobile Analytics Market Scope and Market Size
The mobile analytics market is segmented on the basis of type, deployment industry vertical and platform. The growth amongst the different segments helps you in attaining the knowledge related to the different growth factors expected to be prevalent throughout the market and formulate different strategies to help identify core application areas and the difference in your target market.
- On the basis of type, the mobile analytics market is segmented into application performance analytics, marketing campaign analytics and others
- On the basis of deployment, the mobile analytics market is segmented into on-premises, cloud, and hybrid
- On the basis of industry vertical, the mobile analytics market is segmented into banking, financial services and insurance (BFSI), retail, e-commerce, telecom and it, media and Entertainment, and others.
- On the basis of platform, the mobile analytics market is segmented into android, windows, IOS and others.
Mobile Analytics Market Country Level Analysis
The mobile analytics market is analysed and market size, volume information is provided by country, type, deployment, industry vertical and platform as referenced above.
The countries covered in the mobile analytics market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North-America dominates the mobile analytics market and will continue to flourish its trend of dominance during the forecast period due to the significant adoption rate due to the cost-effectiveness and scalability of consumer analytics solutions. Asia-Pacific will however, register the highest growth for this period due to the regions rise in the demand for advanced intelligent solutions, strong economic growth, increased investments in IT infrastructure, and rising digitalization are all contributing to their success. In the retail and e-Commerce sectors, there is an increasing demand for mobile marketing analytics to provide personalised notifications to customers.
The country section of the mobile analytics market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Mobile Analytics Market Share Analysis
The mobile analytics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points are only related to the companies’ focus on the mobile analytics market.
Some of the major players operating in the mobile analytics market are Broadcom, Hewlett Packard Enterprise Development LP, Changepoint Corporation, Clarizen, Microsoft, MAVENLINK, INC., Oracle, Planisware, ServiceNow, SAP SE, Upland Software, Inc., Workfront, Inc. Planview, Inc., ONEPOINT Projects GmbH, Celoxis Technologies Pvt. Ltd. Amazon Web Services, Inc., IBM, Infosys Limited, Cognizant and Wipro Limited among others.