Forecast Period 
Market Size (Base Year) 
Market Size (Forecast Year)
CAGRGlobal Mobile Games Market, By Monetization Type (In-app Purchases, Paid Apps, Advertising), Platform (Android, iOS and Other Third Party Stores) - Industry Trends and Forecast to 2029
Market Analysis and Size
A rapid growth in gaming industry has been witnessed with smartphones playing a significant role in this rise. The development of mobile games has led to scalability for the gaming industry. Platforms such as Instagram and Facebook are investing huge amounts in the development of innovative mobile games to ensure high product differentiation.
Global Mobile Games Market was valued at USD 194.14 billion in 2021 and is expected to reach USD 561.62 billion by 2029, registering a CAGR of 14.20% during the forecast period of 2022-2029. In-app Purchases is expected to witness high growth in the monetization type segment of the market owing to high consumer preference. coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team also includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
Market Definition
Mobile games refer to the type of games that are specifically designed for mobile devices, such as smartphones, pocket PCs, tablet PCs, feature phones, personal digital assistants (PDA), and portable media players. These games are available from basics to sophisticated games, including 3D and augmented reality games.
Report Scope and Market Segmentation
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Report Metric |
Details |
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Forecast Period |
2022 to 2029 |
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Base Year |
2021 |
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Historic Years |
2020 (Customizable to 2014 - 2019) |
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Quantitative Units |
Revenue in USD Billion, Volumes in Units, Pricing in USD |
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Segments Covered |
Monetization Type (In-app Purchases, Paid Apps, Advertising), Platform (Android, iOS and Other Third Party Stores) |
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Countries Covered |
U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA) |
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Market Players Covered |
Tencent Holdings Ltd. (China), Nintendo. Games (US), Blizzard Entertainment, Inc. (US), TAKE-TWO INTERACTIVE SOFTWARE, INC. (US), GungHo Online Entertainment, Inc. (Japan), Electronic Arts Inc. (US), KABAM GAMES, INC. (US), Rovio Entertainment Corporation. (Finland), Gameloft. (France), SQUARE ENIX CO., LTD. (Japan), Take-Two Interactive Software, Inc. (US), NetEase, Inc. (China), Bandai Namco Holdings Inc. (Japan), Microsoft (US), SEGA SAMMY HOLDINGS inc. (Japan), Sony Corporation (Japan), Disney. (US), and Ubisoft Entertainment. (France), among others |
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Market Opportunities |
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Mobile Games Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:
Drivers
- Technological development
The rise in popularity of social media and free business models, which has resulted in the development of e-games, is expected to boost demand for mobile games market. The increase in the awareness regarding various gaming tournament among consumers has a positive impact on the market.
- Obtainability of high-speed internet connectivity
Availability of high-speed internet connectivity which leads to growing adoption of mobile gaming is further anticipated to propel the growth of the gaming chair market. The surge in the penetration of internet increases the use of smart devices, such as mobile phones, and tablets, among others.
- Introduction of new games
The gaming industry has evolved from board games to high-end video games, resulting in game commercialisation which will further accelerate the growth of the market. The increase in the number of gaming tournaments rewarding players with exciting prizes assist in the expansion of the market.
Opportunities
Furthermore, emergence of 3D and augmented reality games extend profitable opportunities to the market players in the forecast period of 2022 to 2029. Also, collaborations among key players will further expand the market.
Restraints/Challenges
On the other hand, high cost associated with the development of mobile games is expected to obstruct market growth. Also, lack of technical expertise is projected to challenge the mobile games market in the forecast period of 2022-2029.
This mobile games market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on mobile games market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Covid-19 Impact on Mobile Games Market
COVID-19 had a positive impact on the mobile games market due to the rise in number of consumers adopting mobile gaming services during the outbreak of COVID-19. The implementation of global lockdown led to an increase in the use of internet for entertainment purposes. The mobile games market is expected to witness high growth in the post-pandemic scenario owing to the rise in usage of various media platforms among consumers and surge in the adoption of IoT enabled devices.
Recent Developments
- Gamestacy announced regarding their partnership with Beamable for unveiling a unique social, Multiplayer mobile game “Influenzer” in July’2021. The product aims to usher new options for gender-specific games.
- OnMobile Global Limited unveiled Challenges Arena, a new B2B gaming product in May’2021. This product provides an unparalleled gamified experience.
Global Mobile Games Market Scope and Market Size
The mobile games market is segmented on the basis of monetization type and platform. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Monetization Type
- In-app Purchases
- Paid Apps
- Advertising
Platform
- Android
- iOS
- Other Third Party Stores
Mobile Games Market Regional Analysis/Insights
The mobile games market is analysed and market size insights and trends are provided by country, monetization type and platform as referred above.
The countries covered in the mobile games market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
North America dominates the mobile games market because of the high disposable income and commercialization of gaming within the region.
Asia-Pacific (APAC) is expected to witness significant growth during the forecast period of 2022 to 2029 because of the increasing smartphone penetration, and shift in consumer preferences in the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Mobile Games Market
The mobile games market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to mobile games market.
Some of the major players operating in mobile games market are
- Tencent Holdings Ltd. (China)
- Nintendo. Games (US)
- Blizzard Entertainment, Inc. (US)
- TAKE-TWO INTERACTIVE SOFTWARE, INC. (US)
- GungHo Online Entertainment, Inc. (Japan)
- Electronic Arts Inc. (US)
- KABAM GAMES, INC. (US)
- Rovio Entertainment Corporation. (Finland)
- Gameloft. (France)
- SQUARE ENIX CO., LTD. (Japan)
- Take-Two Interactive Software, Inc. (US)
- NetEase, Inc. (China)
- Bandai Namco Holdings Inc. (Japan)
- Microsoft (US)
- SEGA SAMMY HOLDINGS inc. (Japan)
- Sony Corporation (Japan)
- Disney. (US)
- Ubisoft Entertainment. (France)
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