Global Mobile Marketing Market
Market Size in USD Billion
CAGR :
% 
 Forecast Period |
2022 –2029 |
 Market Size (Base Year) |
USD 17.13 Billion |
 Market Size (Forecast Year) |
USD 70.76 Billion |
 CAGR |
% |
| Major Markets Players |
Global Mobile Marketing Market, By Component (Platform, Services), Solution (Messaging, Push Notification, Mobile Email, Quick Response Code, Location-Based Marketing, In-App Messaging, Mobile Web, Others), Organization Size (Small and Medium-Sized Enterprises, Large Enterprises), Vertical (Banking, Financial Services, and Insurance (BFSI), Retail and E-Commerce, Travel and Logistics, Automotive, Telecom and I.T., Media and Entertainment, Healthcare, Government, Others) – Industry Trends and Forecast to 2029.
Mobile Marketing Market Analysis and Size
According to research conducted by the Global System for Mobile Communications Association (GSMA), smartphones will account for approximately 75% of all mobile users by the end of 2025. The rapidly increasing adoption of smartphones and tablets, combined with high internet penetration in developing countries such as China and India, would drive the market significantly.
Data Bridge Market Research analyses that the mobile marketing market was valued at USD 17.13 billion in 2021 and is expected to reach the value of USD 70.76 billion by 2029, at a CAGR of 19.40% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
Mobile Marketing Market Scope and Segmentation
|
Report Metric |
Details |
|
Forecast Period |
2022 to 2029 |
|
Base Year |
2021 |
|
Historic Years |
2020 (Customizable to 2014 - 2019) |
|
Quantitative Units |
Revenue in USD billion, Volumes in Units, Pricing in USD |
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Segments Covered |
Component (Platform, Services), Solution (Messaging, Push Notification, Mobile Email, Quick Response Code, Location-Based Marketing, In-App Messaging, Mobile Web, Others), Organization Size (Small and Medium-Sized Enterprises, Large Enterprises), Vertical (Banking, Financial Services, and Insurance (BFSI), Retail and E-Commerce, Travel and Logistics, Automotive, Telecom and I.T., Media and Entertainment, Healthcare, Government, Others) |
|
Countries Covered |
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America |
|
Market Players Covered |
Adobe (U.S.), Oracle (U.S.), HubSpot, Inc. (U.S.), SAS Institute Inc. (U.S.), H.P. Development Company, L.P. (U.S.), SimplyCast (Canada), Act-On Software, Inc. (U.S.), Infor (U.S.), Yesware, Inc. (U.S.), Sailthru. Inc. (U.S.), Vivial Inc. (U.S.), Keap (U.S.), IBM Corporation (U.S.), SAP SE (Germany), Microsoft (U.S.), ThriveHive (U.S.), Demandbase, Inc. (U.S.), WordStream (U.S.), CAKE (U.S.), and Chetu Inc. (India), among others |
|
Market Opportunities |
|
Market Definition
Mobile marketing is a type of online advertising targeted to users with a mobile phone, tablet, or any computer that can access email, websites, and use SMS, MMS, social media, and other mobile applications. There are several advantages to using mobile markets, such as the ability to customise the device based on the user, such as containing personalised data, having GPS capabilities, and reducing the number of target errors.
Global Mobile Marketing Market Dynamics
Drivers
- Change in global sociological and economical market outlook
The mobile marketing market has expanded rapidly as a result of changes in the global sociological and economic market outlook. The growing popularity of the on-demand business model, the Omni channel shopping experience, and the desire for personalization in consumer behaviour has prompted a number of organisations to launch strategic initiatives in the mobile marketing space aimed at increasing overall product sales and profit margins. Furthermore, software advancements such as the incorporation of artificial intelligence and analytics into mobile applications are expected to positively impact the growth of the mobile marketing market share.
- Rapid adoption of advanced technologies
Rising geofencing adoption across various industries is expected to drive the market significantly over the forecast period. Furthermore, the spread of Artificial Intelligence (A.I.) and Augmented Reality (A.R.) in the retail sector to understand consumer behaviour and send notifications accordingly is expected to drive growth. Over the next few years, the rapid increase in viewers accessing Over the Top (OTT) content is expected to create significant opportunities for digital enterprises.
Opportunity
- Growing usability of social media platform
Rising demand for artificial intelligence and big data analytics, as well as adoption of augmented reality (A.R.) and virtual reality (V.R.), as well as increased use of social media platforms for marketing, will all contribute to the growth of the mobile marketing market over the forecasted period.
Restraints
- Data privacy
Lack of high-level security and concerns about the security of these software solutions, as well as an increasing number of implementation issues, are acting as market restraints for the mobile marketing market during the forecasted period. Changing consumer behaviour, as well as the selection of relevant mobile marketing techniques and vendors, will be the biggest and most pressing challenges for the market's growth.
This mobile marketing market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the mobile marketing market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Mobile Marketing Market
Covid -19 has harmed a number of industries, including the mobile marketing industry. During a pandemic, the industry's major market players successfully turned challenges into opportunities and increased their market share. The increasing use of omnichannel platforms is one of the key factors expected to directly impact the industry. According to studies, more than 60% of consumers prefer to shop online, 30% prefer to shop in physical stores, and 10% prefer both channels. The easy availability of these platforms, along with effective network connectivity, is one of the primary factors that have influenced online marketing and purchasing experiences. In the pandemic scenario, as most organisations adopt a work-from-home policy, the demand for cloud services has increased, necessitating businesses to focus on excellent consumer experience surveys and insights in order to provide perfect behaviour and services. This has resulted in increased demand for mobile marketing and a stabilisation of the impact of a pandemic on the mobile marketing industry's sales.
Global Mobile Marketing Market Scope
The mobile marketing market is segmented on the basis of component, solution, organization size, and vertical. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Component
- Platform
- Services
Solutions
- Messaging
- Push Notification
- Mobile Email
- Quick Response Code
- Location-Based Marketing
- In-App Messaging
- Mobile Web
- Others
Organization size
- Small and medium enterprises
- Large enterprises
Vertical
- Banking, Financial Services, and Insurance (BFSI)
- Retail and E-Commerce
- Travel and Logistics
- Automotive
- Telecom and IT
- Media and Entertainment
- Healthcare
- Government
- Others
Mobile Marketing Market Regional Analysis/Insights
The mobile marketing market is analysed and market size insights and trends are provided by country, component, solution, organization size, and vertical as referenced above.
The countries covered in the mobile marketing market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
The North American mobile marketing market held most of the market's revenue share, owing to the presence of many mobile marketing service providers combined with the highest percentage of smartphone penetration (approximately 77% of the total population) in the United States. Furthermore, the rapid rise in the use of OTT content is expected to fuel regional expansion.
China and India are expected to grow at the highest rate in the Asia-Pacific mobile marketing market during the forecast period of 2022-2029, owing to an increasing number of mobile users and increased enterprise awareness of the benefits of mobile marketing in the region.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Mobile Marketing Market Share Analysis
The mobile marketing market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to mobile marketing market.
Some of the major players operating in the mobile marketing market are:
- Adobe (U.S.)
- Oracle (U.S.)
- HubSpot, Inc. (U.S.)
- SAS Institute Inc. (U.S.)
- HP Development Company, LP (U.S.)
- SimplyCast (Canada)
- Act-On Software, Inc. (U.S.)
- Infor (U.S.)
- Yesware, Inc. (U.S.)
- Sailthru. Inc. (U.S.)
- Vivial Inc. (U.S.)
- Keap (U.S.)
- IBM Corporation (U.S.)
- SAP SE (Germany)
- Microsoft (U.S.)
- ThriveHive (U.S.)
- Demandbase, Inc. (US)
- WordStream (U.S.)
- CAKE (U.S.)
- Chetu Inc. (India)
SKU-
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Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
Customization Available
Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.
