- In December 2024, Nike has introduced a new line of moisture-wicking fabrics made from recycled materials, enhancing both sustainability and performance. This initiative is part of their ongoing commitment to reduce their environmental footprint in sports apparel
- In November 2024, Under Armour has developed moisture-wicking fabrics embedded with biometric sensors, offering athletes real-time data on hydration and temperature. This innovation is aimed at optimizing performance and monitoring health during intense physical activity
- In October 2024, Adidas has expanded its range of moisture-wicking sportswear, incorporating advanced fabrics into their running and training gear. This expansion targets fitness enthusiasts seeking optimal comfort and sweat management during exercise
- In September 2024, Lululemon launched new yoga and activewear collections with moisture-wicking fabrics enhanced with anti-odor treatments and temperature regulation. The fabric is designed to maintain freshness and comfort during long sessions
- In August 2024, Columbia Sportswear is increasing its footprint in emerging markets, offering moisture-wicking fabrics in affordable outdoor and performance wear. This strategy aims to meet the growing demand for high-quality, breathable fabrics in developing regions
