- Mugs are essential household items used for drinking beverages, available in various designs, materials, and sizes. They are widely used for personal consumption as well as for gifting purposes, with popular categories including coffee mugs, travel mugs, and customizable mugs
- The demand for mugs is significantly driven by rising consumer preferences for personalized products, the growing coffee culture globally, and the increasing trend of using mugs for corporate gifts and promotional purposes. Over half of the global demand is driven by the coffee and tea consumption, with the highest demand seen in regions with strong coffee cultures like North America and Europe
- The North America region stands out as one of the dominant regions for the mug market, driven by high coffee consumption, a growing trend of personalized and novelty mugs, and the presence of numerous e-commerce platforms that cater to personalized mug options
- Globally, mugs rank as one of the most popular drinkware items, following bottles and tumblers, and play a significant role in daily beverage consumption, offering both functionality and an opportunity for personal expression through design and customization
