- The global music tourism market is witnessing steady growth as more people prioritize attending live music events and festivals, fuelling demand for travel and accommodations related to these events. Music-themed travel packages are becoming increasingly popular among tourists
- Major artists and festivals are expanding their reach by organizing international tours and events, which significantly increases cross-border tourism. This expansion allows destinations to tap into new audience segments, boosting local economies
- North America is expected to dominate the Music Tourism market due to its well-established music festival scene, including iconic events such as Coachella and Lollapalooza, which attract millions of international tourists. In addition, the region benefits from a strong infrastructure, high consumer spending on live music, and global cultural influence in music trends
- Asia-Pacific is expected to be the fastest-growing region in the music tourism market during the forecast period due to the rise of large-scale music festivals such as Ultra Music Festival in South Korea and Fuji Rock in Japan, coupled with a rapidly growing middle class. Increased disposable income, diverse music genres, and government support for cultural events are also fuelling this growth
- The festival segment is expected to dominate the music tourism market with the largest share of 50.5% in 2025 due to its diverse offerings, extended durations, and immersive experiences that appeal to a wide range of audiences. Festivals also serve as key cultural events, attracting not only music lovers but also travellers seeking unique and vibrant cultural experiences, further boosting their popularity.
