Global Next Generation Display Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Next Generation Display Market Analysis

The next generation display market is experiencing rapid growth driven by increasing demand for high-quality visual experiences in consumer electronics, automotive, and industrial sectors. The market is propelled by the adoption of technologies such as OLED, MicroLED, and Quantum Dot displays, which offer superior color accuracy, contrast, and energy efficiency compared to traditional displays. Consumer electronics, especially smartphones, televisions, and wearables, are the major drivers of this market as manufacturers seek to provide innovative features such as foldable screens and enhanced display resolutions. Additionally, the automotive industry is adopting these displays for advanced infotainment systems and digital instrument panels, contributing to market expansion. The growing trend of AR/VR devices is also driving the demand for advanced displays that offer immersive experiences.

Next Generation Display Market Size

Global next generation display market size was valued at USD 265.30 billion in 2023 and is projected to reach USD 544.35 billion by 2031, with a CAGR of 9.40% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Next Generation Display Market Trends

“Expansion of Automotive Infotainment Systems”

The expansion of automotive infotainment systems is emerging as a significant trend in the next generation display market, driven by the increasing demand for enhanced in-car experiences. Modern vehicles, particularly in the luxury and electric segments, are incorporating advanced infotainment systems that rely on high-performance displays with touch capabilities, superior brightness, and exceptional contrast. These next-generation displays, often based on OLED and MicroLED technologies, offer more immersive visuals, faster response times, and better energy efficiency compared to traditional displays. As consumer expectations for sophisticated, connected in-car experiences rise, automotive manufacturers are increasingly integrating these displays into dashboards, center consoles, and rear-seat entertainment systems. The shift towards electric vehicles further amplifies this trend, as automakers aim to enhance vehicle interiors with cutting-edge infotainment solutions that not only provide entertainment but also offer intuitive control over vehicle systems. This growing demand presents significant growth opportunities for display technology manufacturers in the automotive sector.

Report Scope and Market Segmentation       

Next Generation Display Market Definition

Next generation display refers to advanced display technologies that surpass traditional LCD (Liquid Crystal Display) and LED (Light Emitting Diode) displays in terms of performance, image quality, and energy efficiency. These include technologies like OLED (Organic Light Emitting Diode), MicroLED, Quantum Dot, and flexible or transparent displays.             

Next Generation Display Market Dynamics

Drivers  

• Increasing Demand for Consumer Electronics

Consumers today seek superior visual experiences, pushing manufacturers to adopt advanced display technologies like OLED and MicroLED. These displays provide enhanced picture quality, with better contrast, higher resolution, and improved energy efficiency, making them ideal for premium devices. As global consumption of consumer electronics continues to rise, driven by technological advancements and the demand for better user experiences, next-generation displays are becoming inreasingly integral in delivering the desired visual performance across a wide range of products. The growing demand for high-end consumer electronics, such as smartphones, tablets, and televisions, is a key driver for the next generation display market.

• Advancements in OLED Technology

OLED technology is making significant strides, gaining popularity for its exceptional color reproduction, contrast, and design flexibility. OLED displays are not only used in high-end smartphones and televisions but are also expanding into other applications like automotive displays and foldable devices. Recent advancements, including the development of foldable and rollable OLED screens, are unlocking new possibilities for next-generation displays, driving their adoption across multiple industries. These innovations are particularly appealing in industries like consumer electronics and automotive, where the need for high-performance, flexible, and energy-efficient displays is growing rapidly, driving the market growth.

Opportunities

• Adoption of MicroLED in Large-Scale Displays

MicroLED technology is emerging as a revolutionary solution for large-scale displays, thanks to its superior brightness, contrast, and energy efficiency. MicroLED offers high pixel density and excellent visibility in both indoor and outdoor environments, making it a promising choice for applications such as digital billboards, retail displays, and public information screens. The scalability of MicroLED displays, along with their durability and long lifespan, makes them ideal for use in high-traffic, large-scale settings, where traditional displays may not perform as effectively. As the adoption of MicroLED technology is expected to accelerate with increasing demand for high-quality, energy-efficient displays, creating market opportunities.

• Rising Demand for Wearable Displays

The rapid expansion of the wearable technology market is driving the demand for advanced display solutions that can deliver high-resolution visuals in compact, energy-efficient formats. Devices such as smartwatches, fitness trackers, and AR glasses require displays that are not only visually impressive but also power-efficient to support long battery life. For instance, In April 2024, researchers at Linköping University achieved a breakthrough in next-generation digital displays by developing a screen where the LEDs can respond to touch, light, fingerprints, and even the user's pulse. This innovative technology could pave the way for a new era of next generation display technology, offering enhanced interactivity and functionality. The researchers' findings have the potential to revolutionize how digital displays are used in everyday devices. The increasing popularity of wearables, driven by consumer demand for health monitoring and smart connectivity, presents significant growth opportunities for the next-generation display market.

Restraints/Challenges

• High Production Costs

One of the major restraints in the Next Generation Display market is the high production cost associated with advanced technologies like OLED and MicroLED. The manufacturing processes for these displays are complex, requiring specialized equipment and high-quality materials, which drive up production costs. This has limited the adoption of these displays to premium devices and slowed their penetration into the mid-range and budget segments of the market. As a result, companies face challenges in scaling up production and achieving cost-efficiency, which restricts the widespread use of these displays in price-sensitive markets.

• Durability Concerns for Flexible Displays

While flexible displays, particularly OLEDs, are gaining traction for their ability to create foldable and rollable devices, concerns about their long-term durability persist. The repeated folding and bending of these displays can lead to issues such as screen degradation and mechanical stress over time. These durability concerns may cause consumers to hesitate before investing in devices with flexible displays, slowing adoption in both consumer electronics and other industries.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Next Generation Display Market Scope

The market is segmented on the basis of display technology, resolution, and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

 Display Technology

• OLED Display Technology
• Electroluminescent Display Technology
• Electro Wetting Display Technology
• Field Emission Display Applications Electrophoretic Display Technology
• LED Display Technology

Resolution

• 3840x2160
• 4096x2160
• 3996x2160
• 5120x3200
• 5120x2160

Application

• Mobile Phones Market
• Consumer Electronics
• Industrial Applications
• Movie/Entertainment
• TV/Monitors
• Automotive
• Advertising
• E-Reader

Next Generation Display Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, display technology, resolution, and application as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is expected to dominate the market due to region's status as a significant hub for electronic appliances manufacturing. Countries like China, Japan, South Korea, and Taiwan are home to several key manufacturers of advanced display technologies, contributing to both the volume and revenue growth of the market. The region's large consumer base, increasing demand for consumer electronics such as smartphones, televisions, and wearable devices, and the entrance of major global players are key factors fostering growth.                  

Asia-Pacific is expected to be the fastest growing due to the increasing demand for OLED displays and rapid technological advancements. The rising disposable income and shifting consumer preferences toward premium, high-performance electronic devices are major factors contributing to the region's growth.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Next Generation Display Market Share

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Next Generation Display Market Leaders Operating in the Market Are:

• Samsung (South Korea)
• LG Display Co Ltd (South Korea)
• Panasonic Corporation Co, Ltd (Japan)
• Japan Display Inc (Japan)
• AUO Corporation (Taiwan)
• BOE Technology Group Co., Ltd (China)
• Corning Incorporated (U.S.)
• FlexEnable Limited (U.K.)
• Kateeva (U.S.)
• Sony Corporation (Japan)
• Pioneer Corporation (Japan)
• WiseChip Semiconductor Inc. (Taiwan)
• WINSTAR Display Co., Ltd. (China)
• Visionox Company (China)
• SHARP CORPORATION (Japan)
• Innolux Corporation (Taiwan)
• RAYSTAR OPTRONICS, INC, (Taiwan)
• RITEK CORPORATION (Taiwan)
• OSRAM GmbH (Germany)

Latest Developments in Next Generation Display Market

• In May 2024, LG Display, a global leader in display innovation, announced the debut of numerous next-generation OLED and advanced display technologies at SID Display Week 2024, held in San Jose, California. Under the theme "A Better Future," LG Display is showcasing new OLED advancements, including OLEDoS technology for VR, large-sized OLED panels that push the boundaries of picture quality, and automotive display solutions designed for Software Defined Vehicles (SDV)

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