“Expanding Use in Functional Skincare and Wellness Products”
- A significant and accelerating trend in the global niacinamide market is its increasing incorporation into functional skincare and wellness product lines. Consumers are increasingly drawn to ingredients that offer both therapeutic and cosmetic benefits, and niacinamide fits this demand due to its well-documented efficacy in improving skin texture, tone, and barrier function
- For instance, major skincare brands such as The Ordinary, Paula’s Choice, and CeraVe have launched niacinamide-based serums and moisturizers, leading to exponential growth in over-the-counter (OTC) dermatological product sales. These formulations typically highlight niacinamide concentrations between 5% and 10%, offering visible results for acne, pigmentation, and fine lines
- The growing preference for non-invasive, science-backed ingredients has elevated niacinamide to a hero ingredient in both premium and mass-market skin care ranges. Its compatibility with other actives such as retinol, hyaluronic acid, and vitamin C further increases its demand in multifunctional formulations targeting diverse skin concerns
- In addition to topical applications, niacinamide is gaining ground in the nutraceutical and dietary supplement space, where it is used to promote metabolic function, cardiovascular health, and nervous system support. Consumers seeking preventive health solutions are increasingly turning to B3-fortified products, reflecting niacinamide’s dual relevance in beauty and wellness
- With rising disposable incomes and heightened consumer awareness, especially in emerging economies across Asia-Pacific and Latin America, the market for niacinamide-infused personal care and health supplements is witnessing a strong uptrend
- The demand for high-purity, sustainable, and clinically proven niacinamide continues to expand, prompting pharmaceutical and cosmetic manufacturers to invest in advanced production processes and clean-label formulations. This convergence of skincare efficacy and wellness appeal is solidifying niacinamide's role as a staple in the global beauty and health product ecosystem
