- In May 2025, Omnivision introduced the OX01N1B image sensor, aimed at making in-cabin automotive monitoring systems more cost-effective and energy-efficient while delivering enhanced performance. The sensor is part of the Nyxel Near Infrared (NIR) automotive sensor family, emphasizing Omnivision’s focus on next-generation in-cabin safety and monitoring. This release strengthens Omnivision’s position in the evolving automotive sensing market
- In March 2025, 70mai launched its latest product, the 4K Omni dashcam, which features 4K ultra-high-definition resolution and a 360° rotational monitoring system. This premium dashcam is designed to offer comprehensive driver safety and an enhanced driving experience through wide-angle coverage and advanced imaging. The launch reinforces 70mai’s commitment to high-performance vehicle surveillance solutions
- In September 2024, Euler Motors officially rolled out its ADAS-equipped electric light commercial vehicles (LCVs), priced from INR 8.99 lakh. These models include a 1,250 kg payload capacity and bring Advanced Driver Assistance System (ADAS) to India's LCV segment for the first time, along with ten segment-first features. This marks a major leap in safety, performance, and technological innovation for the commercial vehicle segment in India
- In September 2024, Euler Motors also announced the launch of its Storm EV series, comprising two variants Storm EV LongRange 200 for intercity routes and Storm EV T1250 for intracity logistics. Both models support a 1,250 kg payload and integrate ADAS technology, setting a new benchmark for electric LCVs in India. This strategic move highlights Euler Motors' commitment to electrifying and upgrading the Indian logistics fleet
- In August 2024, Pioneer, a well-known Japanese audio brand, ventured into the automotive safety and mobility market by launching its Smart Dashcam lineup in India. The new VREC Dash Camera series featuring four AI-powered models targets Indian road conditions and promises to boost automotive safety, security, and user convenience. With this move, Pioneer expands its legacy into the growing vehicle safety ecosystem in India
