Global Non-Human Identity (NHI) Access Management Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2033

Non-Human Identity (NHI) Access Management Market Size

• The global Non-Human Identity (NHI) access management market size was valued at USD 10.71 billion in 2025 and is expected to reach USD 25.65 billion by 2033, at a CAGR of 11.53% during the forecast period
• The market growth is largely fueled by the rapid expansion of cloud computing, automation, and machine-to-machine communication, which is significantly increasing the number of non-human identities across enterprise IT environments
• Furthermore, the rising need to secure APIs, workloads, applications, and service accounts, along with growing concerns over credential misuse and cyber threats, is positioning NHI access management as a critical component of modern cybersecurity strategies, thereby accelerating overall market growth

Non-Human Identity (NHI) Access Management Market Analysis

• Non-Human Identity (NHI) access management solutions, which enable secure governance of machine, application, and service identities, are becoming essential in complex digital ecosystems due to their ability to automate identity lifecycle management and enforce access controls across cloud and hybrid infrastructures
• The increasing adoption of cloud-native architectures, DevOps practices, and Zero Trust security models, combined with heightened regulatory compliance requirements, is driving strong demand for NHI access management solutions across enterprises globally
• North America dominated the Non-Human Identity (NHI) access management market with a share of over 40% in 2025, due to increasing adoption of automated workflows, cloud-based identity solutions, and growing awareness of cybersecurity risks
• Europe is expected to be the fastest growing region in the Non-Human Identity (NHI) access management market during the forecast period due to stringent data protection regulations, growing digitalization, and rising demand for automated identity governance
• Cloud segment dominated the market with a market share of 43.2% in 2025, due to its scalability, lower upfront investment, and ease of remote management. Organizations increasingly prefer cloud deployment for seamless integration with existing IT infrastructure and centralized identity governance across multiple locations. Cloud-based NHI access management solutions offer rapid provisioning, real-time monitoring, and enhanced security features, making them highly attractive for enterprises with distributed workloads and digital transformation initiatives

Report Scope and Non-Human Identity (NHI) Access Management Market Segmentation    

Non-Human Identity (NHI) Access Management Market Trends

Adoption of Cloud-Native NHI Management

• A major trend in the Non-Human Identity (NHI) Access Management market is the rapid adoption of cloud-native NHI management platforms, driven by the exponential growth of machine identities across cloud workloads, APIs, containers, and automated processes. As organizations shift toward DevOps and microservices architectures, managing NHIs through scalable and centrally governed cloud-native solutions is becoming essential for maintaining security and operational continuity
  • For instance, CyberArk has expanded its cloud-native identity security platform to manage secrets, machine identities, and access permissions across hybrid and multi-cloud environments. This enables enterprises to reduce credential sprawl and improve visibility into non-human access pathways that are often targeted in advanced cyberattacks
• The increasing use of containers and Kubernetes-based deployments is accelerating demand for NHI solutions that dynamically manage short-lived credentials and automated authentication. Cloud-native NHI platforms support these environments by integrating directly into CI/CD pipelines and orchestration frameworks, ensuring secure identity lifecycle management without manual intervention
• Enterprises operating large-scale SaaS ecosystems are adopting cloud-based NHI access controls to manage API keys, service accounts, and automation scripts more efficiently. This trend is strengthening centralized policy enforcement and reducing the risks associated with hard-coded or overprivileged machine credentials
• Regulated industries are also leveraging cloud-native NHI management to meet compliance requirements related to identity governance and access auditing. These platforms provide real-time monitoring and detailed logging capabilities that support regulatory reporting and security oversight
• The growing emphasis on zero trust security architectures is reinforcing this trend, as cloud-native NHI management enables continuous verification of machine identities across distributed environments. This adoption is positioning NHI access management as a foundational layer for secure cloud and automation-driven enterprise ecosystems

Non-Human Identity (NHI) Access Management Market Dynamics

Driver

Rising Cyber Risks from Unmanaged NHIs

• The increasing frequency of cyber incidents linked to compromised machine credentials is a key driver for the Non-Human Identity (NHI) access management market, as unmanaged NHIs often lack proper visibility and governance. Attackers increasingly exploit service accounts, API tokens, and automation scripts to gain persistent access without triggering traditional user-based security controls
  • For instance, Mandiant has reported that threat actors frequently leverage exposed service account credentials in cloud breaches to move laterally and escalate privileges. Such findings are prompting organizations to invest in dedicated NHI access management solutions that can identify, monitor, and secure non-human access points
• The expansion of cloud-native applications and automated workflows is significantly increasing the number of NHIs within enterprise environments. This rapid growth makes manual tracking impractical and elevates the risk of credential misuse, driving demand for automated NHI governance and rotation capabilities
• High-profile breaches attributed to leaked API keys and unmanaged secrets are raising awareness among enterprises about the security gaps created by NHIs. As a result, security teams are prioritizing tools that provide centralized control and continuous risk assessment for machine identities
• The sustained rise in cloud breaches and automation-driven access is concluding this driver by solidifying unmanaged NHIs as a major enterprise security concern. This ongoing risk landscape continues to accelerate adoption of specialized NHI access management solutions across industries

Restraint/Challenge

Complex NHI Visibility in Hybrid Environments

• A major challenge in the Non-Human Identity (NHI) access management market is achieving complete visibility of non-human identities across hybrid environments that span on-premise infrastructure, private clouds, and multiple public cloud platforms. NHIs are often created dynamically by applications and automation tools, making them difficult to inventory and monitor consistently
  • For instance, Microsoft has highlighted challenges faced by enterprises in tracking service principals and managed identities across Azure and hybrid deployments. This complexity complicates identity governance efforts and increases the likelihood of orphaned or overprivileged machine accounts
• The coexistence of legacy systems with modern cloud-native applications further limits unified NHI visibility, as older platforms often lack standardized identity frameworks. This fragmentation makes it challenging to enforce consistent access policies and monitor NHI activity across the entire IT landscape
• Limited visibility into NHI behavior also constrains effective threat detection, as abnormal machine activity may go unnoticed without comprehensive monitoring. This gap reduces the effectiveness of security analytics and incident response processes
• The ongoing challenge of achieving end-to-end NHI visibility in hybrid environments is concluding this section by highlighting a key barrier to adoption. Overcoming this complexity remains critical for organizations seeking to fully secure non-human access while maintaining operational flexibility

Non-Human Identity (NHI) Access Management Market Scope

The market is segmented on the basis of deployment type, identity type, offering, and end-user.

• By Deployment Type

On the basis of deployment type, the Non-Human Identity (NHI) access management market is segmented into on-premises, cloud, and hybrid. The cloud segment dominated the market with the largest revenue share of 43.2% in 2025, driven by its scalability, lower upfront investment, and ease of remote management. Organizations increasingly prefer cloud deployment for seamless integration with existing IT infrastructure and centralized identity governance across multiple locations. Cloud-based NHI access management solutions offer rapid provisioning, real-time monitoring, and enhanced security features, making them highly attractive for enterprises with distributed workloads and digital transformation initiatives.

The hybrid segment is expected to witness the fastest growth from 2026 to 2033, fueled by organizations seeking a balance between on-premises control and cloud flexibility. For instance, companies such as IBM provide hybrid NHI access solutions that allow sensitive workloads to remain on-premises while leveraging cloud for scalability and advanced analytics. The growing need for adaptable deployment models and regulatory compliance in different regions further accelerates adoption of hybrid solutions.

• By Identity Type

On the basis of identity type, the Non-Human Identity (NHI) access management market is segmented into application and service identities, application-to-application and API identities, workload and container identities, machine and device identities, and cryptographic access identities. The application and service identities segment dominated the market in 2025, driven by the high volume of automated services requiring secure, managed access. Enterprises prioritize application and service identity management to prevent unauthorized access and ensure auditability across digital operations. These identities are critical for maintaining trust in automated workflows and enabling seamless communication between services without human intervention.

The workload and container identities segment is expected to witness the fastest CAGR from 2026 to 2033, supported by increasing adoption of containerized environments and microservices architecture. For instance, VMware’s identity management solutions for workloads provide automated identity provisioning and lifecycle management for containers. The rising complexity of cloud-native applications and DevOps pipelines is driving the rapid deployment of workload-specific identity solutions.

• By Offering

On the basis of offering, the Non-Human Identity (NHI) access management market is segmented into solutions and services. The solutions segment held the largest market revenue share in 2025, driven by the growing need for dedicated platforms to manage, monitor, and automate non-human identities. Organizations increasingly adopt comprehensive NHI solutions to reduce security risks, ensure compliance, and manage credentials for machine-to-machine interactions. Solutions typically provide centralized dashboards, policy enforcement, and reporting features, making them indispensable for enterprises with complex IT environments.

The services segment is anticipated to witness the fastest growth from 2026 to 2033, fueled by rising demand for managed and consulting services for NHI access. For instance, Deloitte offers advisory and managed services that help organizations implement, monitor, and optimize NHI identity management frameworks. Outsourcing services allow enterprises to benefit from expert support, faster deployment, and reduced operational overhead.

• By End-User

On the basis of end-user, the Non-Human Identity (NHI) access management market is segmented into Banking, Financial Services and Insurance (BFSI), retail and e-commerce, IT & ITeS, healthcare and life sciences, manufacturing, energy and utilities, government and public sector, and other verticals. The BFSI segment dominated the market in 2025, driven by the high need for secure and compliant management of non-human identities in financial operations. Banks and insurance companies handle massive volumes of automated transactions, requiring robust NHI access controls to prevent fraud, secure APIs, and ensure regulatory compliance. Strong adoption of digital banking, fintech platforms, and automated workflows further boosts demand for NHI solutions in this sector.

The IT & ITeS segment is expected to witness the fastest growth from 2026 to 2033, fueled by the exponential increase in machine-to-machine interactions and cloud-native deployments. For instance, Infosys provides NHI access management frameworks for IT service environments to manage API, workload, and container identities. The growing need for automated identity lifecycle management in software development, IT operations, and service delivery drives rapid adoption in this vertical.

Non-Human Identity (NHI) Access Management Market Regional Analysis

• North America dominated the Non-Human Identity (NHI) access management market with the largest revenue share of over 40% in 2025, driven by increasing adoption of automated workflows, cloud-based identity solutions, and growing awareness of cybersecurity risks
• Organizations in the region highly prioritize secure management of machine, application, and service identities to prevent unauthorized access, ensure compliance, and streamline IT operations
• This widespread adoption is further supported by mature IT infrastructure, high digital transformation initiatives, and increasing regulatory focus on identity and access governance, making NHI solutions essential for enterprises across various sectors

U.S. Non-Human Identity (NHI) Access Management Market Insight

The U.S. Non-Human Identity (NHI) Access Management Market captured the largest revenue share in 2025 within North America, fueled by rapid deployment of cloud-native applications, microservices, and automated enterprise systems. Companies increasingly rely on NHI solutions to secure APIs, workloads, and machine identities across hybrid IT environments. The growing focus on Zero Trust frameworks, identity lifecycle management, and integration with existing security operations further drives market growth.

Europe Non-Human Identity (NHI) Access Management Market Insight

The Europe Non-Human Identity (NHI) Access Management Market is projected to grow at the fastest CAGR throughout the forecast period, driven by stringent data protection regulations, growing digitalization, and rising demand for automated identity governance. Enterprises across BFSI, IT, manufacturing, and government sectors are increasingly adopting NHI solutions to secure machine-to-machine communications and ensure compliance. The region’s strong focus on cloud adoption, innovation in IT security, and need for scalable identity management frameworks is accelerating market expansion.

U.K. Non-Human Identity (NHI) Access Management Market Insight

The U.K. Non-Human Identity (NHI) Access Management Market is expected to witness significant growth, driven by increasing deployment of cloud and hybrid identity solutions, growing automation in IT operations, and heightened regulatory compliance requirements. Organizations are prioritizing secure management of application and service identities, especially in financial services and public sector applications.

Germany Non-Human Identity (NHI) Access Management Market Insight

The Germany Non-Human Identity (NHI) Access Management Market is anticipated to expand at a considerable CAGR, fueled by rising awareness of machine identity security, advanced IT infrastructure, and adoption of automated identity lifecycle management. Enterprises emphasize compliance with GDPR and cybersecurity standards while integrating NHI solutions into both legacy and modern IT systems.

Asia-Pacific Non-Human Identity (NHI) Access Management Market Insight

The Asia-Pacific Non-Human Identity (NHI) Access Management Market is poised for substantial growth due to increasing cloud adoption, digital transformation initiatives, and rapid IT modernization in countries such as Japan, China, and India. The region’s growing adoption of containerized workloads, API-driven services, and automated enterprise systems is driving demand for secure NHI access solutions. Furthermore, as APAC emerges as a hub for IT services and technology development, enterprises are investing in advanced identity management solutions to streamline operations and enhance security.

Japan Non-Human Identity (NHI) Access Management Market Insight

Japan’s Non-Human Identity (NHI) Access Management Market growth is fueled by a high-tech environment, automation in industrial and enterprise systems, and increasing adoption of IoT and cloud-native applications. NHI solutions are being deployed extensively to manage machine and container identities while supporting secure API interactions.

China Non-Human Identity (NHI) Access Management Market Insight

China accounted for the largest market revenue share in Asia-Pacific in 2025, driven by rapid digitalization, expansion of cloud infrastructure, and growing enterprise reliance on automated workflows. Government initiatives promoting cybersecurity, along with domestic technology providers offering scalable NHI solutions, are further accelerating market adoption.

Non-Human Identity (NHI) Access Management Market Share

The Non-Human Identity (NHI) access management industry is primarily led by well-established companies, including:

• Kong, Inc. (U.S.)
• Thales Group (France)
• IBM Corporation (U.S.)
• Aembit, Inc. (U.S.)
• Oracle Corporation (U.S.)
• Ping Identity Holding Corp. (U.S.)
• Red Hat, Inc. (U.S.)
• CyberArk Software Ltd. (U.S.)
• Google LLC (U.S.)
• Entrust Corporation (U.S.)
• HashiCorp, Inc. (U.S.)
• Microsoft Corporation (U.S.)
• Okta, Inc. (U.S.)
• Amazon Web Services – AWS (U.S.)

Latest Developments in Global Non-Human Identity (NHI) Access Management Market

• In December 2025, ServiceNow announced its acquisition of Veza’s AI-native identity security platform, strengthening its security portfolio by integrating Veza’s advanced NHI governance and access control capabilities. This development enhances end-to-end visibility and control across human and non-human identities, enabling enterprises to better manage permissions for AI agents, machines, and applications, thereby reducing enterprise risk and fortifying identity security in complex hybrid environments
• In December 2025, Keeper Security was named an Overall Leader in the KuppingerCole Leadership Compass for Non-Human Identity Management, underscoring its strong market position in lifecycle governance, automation, and cloud-native identity solutions. This recognition reflects how Keeper’s zero-trust and zero-knowledge approach is setting new standards for securing machine, container, and API identities, influencing buyer confidence and competitive positioning in the NHI access management space
• In April 2025, Silverfort expanded its Non-Human Identity (NHI) security offering to cover cloud-based identities, enabling enterprises to secure both on-premises and cloud-native NHIs from a unified platform. By integrating broad cloud identity coverage, this expansion addresses growing demand for comprehensive identity protection across hybrid environments and reinforces Silverfort’s role in closing visibility gaps in NHI security solutions
• In May 2025, Entro Security partnered with Wiz to integrate Data Security Posture Management (DSPM) with Entro’s NHI platform, offering combined visibility into data risks and machine identity activity. This partnership strengthens proactive threat detection and remediation workflows, helping organizations reduce data exposure and align identity security with broader cloud risk management strategies, a key trend as enterprises prioritize secure cloud posture and governance
• In May 2025, Saviynt showcased its converged identity security platform at Identiverse 2025, expanding its cloud-native solution to protect all identity types including NHIs such as workloads, bots, and credentials. By unifying human and non-human identity security under one platform, this launch addresses evolving enterprise needs for consolidated identity governance, supporting digital transformation and automation initiatives across sectors

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