Global Non Woven Wipes Market
Market Size in USD Billion
CAGR :
% 
 Forecast Period |
2024 –2031 |
 Market Size (Base Year) |
USD 5.92 Billion |
 Market Size (Forecast Year) |
USD 11.29 Billion |
 CAGR |
% |
| Major Markets Players |
Global Non-Woven Wipes Market Segmentation, By Product (Personal Care Wipes, Household Wipes, and Other Product Types), Material (Cellulose-based Fibers, Petroleum-based Materials, Specialty Fibers, and Latex Binders), Type (Disposable Wipes and Non-Disposable Wipes), Cleaning Tool (Sourcing Pads, Scrubbers and Sponges, Brooms and Mops, and Cleaning Brushes), Application (Household Sector and Industrial Sector), Sales Channel (Modern Trade Channel, Departmental Stores, Online Stores, and Others) - Industry Trends and Forecast to 2031.
Non-Woven Wipes Market Analysis
The non-woven wipes market has seen significant advancements in recent years, driven by innovations in materials and manufacturing technologies. Latest methods include the use of hydro entanglement technology, which enhances the durability and softness of wipes. Additionally, the integration of sustainable materials, such as biodegradable fibers and recycled content, is gaining traction to meet environmental demands.
Technological advancements have introduced improved non-woven fabric bonding techniques, such as ultrasonic welding and hot-melt adhesive bonding, which enhance the performance and integrity of wipes. Advanced production processes also involve automated machinery that increases efficiency and consistency.
The growth of the non-woven wipes market is fueled by rising consumer demand for convenient, high-performance cleaning solutions across various sectors, including healthcare, personal care, and household cleaning. The expansion of retail and e-commerce platforms has further accelerated market growth, providing increased accessibility and variety. As sustainability becomes a greater focus, the market is expected to continue evolving, with innovations driving both technological advancements and increased adoption.
Non-Woven Wipes Market Size
The global non-woven wipes market size was valued at USD 5.92 billion in 2023 and is projected to reach USD 11.29 billion by 2031, with a CAGR of 8.40% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include import export analysis, production capacity overview, production consumption analysis, price trend analysis, climate change scenario, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.
Non-Woven Wipes Market Trends
“Increasing Demand for Eco-Friendly and Biodegradable Wipes”
A significant trend driving growth in the non-woven wipes market is the increasing consumer preference for eco-friendly and biodegradable products. As environmental concerns rise, consumers and businesses are shifting towards wipes made from sustainable materials that minimize ecological impact. For instance, companies such as Kimberly-Clark and Procter & Gamble are expanding their product lines to include biodegradable wipes, reflecting this trend. Kimberly-Clark’s “Scott Essential” line features eco-friendly wipes that decompose more quickly than traditional options. This shift is not only meeting regulatory pressures but also appealing to environmentally conscious consumers, thus propelling market growth.
Report Scope and Non-Woven Wipes Market Segmentation
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Attributes |
Non-Woven Wipes Key Market Insights |
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Segments Covered |
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Countries Covered |
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America |
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Key Market Players |
Procter & Gamble (U.S.), S. C. Johnson & Son, Inc. (U.S.), DuPont (U.S.), KCWW (U.S.), Reckitt Benckiser Group plc (U.K.), Rockline Industries (U.S.),The Clorox Company (U.S.), Contec, Inc. (U.S.), Nice-Pak Products, Inc. (U.S.), Vernacare (U.K.), Embuver Health Pvt Ltd (India), Amway India Enterprises Pvt. Ltd. (India), 3M (U.S.), method products (U.S.), Colgate-Palmolive Company (U.S.), Weiman Products, LLC (U.S.), and Unilever (U.K.) |
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Market Opportunities |
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Value Added Data Infosets |
In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include import export analysis, production capacity overview, production consumption analysis, price trend analysis, climate change scenario, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework. |
Non-Woven Wipes Market Definition
Non-woven wipes are disposable cleaning cloths made from synthetic fibers that are bonded together using mechanical, thermal, or chemical methods. Such as woven fabrics, non-woven wipes do not have a thread-based structure, which allows them to be more versatile and durable. These wipes are designed for various applications, including cleaning, disinfecting, and personal care. They are often used in industries such as healthcare, automotive, and hospitality due to their effectiveness and convenience. Non-woven wipes can be impregnated with cleaning agents or disinfectants, enhancing their functionality and ease of use.
Non-Woven Wipes Market Dynamics
Drivers
- Growing Demand in Baby Care Products
The increasing use of non-woven wipes in baby care products significantly drives market growth. For instance, the global baby wipes market is projected to reach USD 13 billion by 2027, reflecting strong consumer preference for these products. Non-woven wipes, favored for their softness and strength, are essential in baby care for gentle and effective cleaning. Brands such as Huggies and Pampers have expanded their offerings to include non-woven wipes with added features, such as hypoallergenic properties and natural ingredients, catering to parents' demands for safe and convenient solutions for their infants.
- Innovation in Product Formulations
The development of specialized non-woven wipes significantly drives market growth by catering to varied consumer needs. For instance, antibacterial wipes, such as those from brands such as Lysol and Clorox, meet the increasing demand for enhanced hygiene and germ protection. Similarly, wipes infused with moisturizers, such as those by Huggies Natural Care, address the needs of sensitive skin and baby care. These innovations not only improve the functionality of wipes but also attract consumers seeking specific benefits, driving broader market adoption and growth.
Opportunities
- Advancements in Material Technology
Advancements in non-woven fabric technology present significant opportunities in the market by enhancing wipe performance. Innovations such as the development of spunlace and meltblown fabrics improve absorbency, strength, and durability, meeting diverse consumer needs. For instance, Procter & Gamble's introduction of high-performance non-woven wipes for cleaning and personal care demonstrates how advanced materials can offer superior functionality and effectiveness. These innovations cater to evolving consumer preferences for more efficient, reliable, and specialized wipes, creating growth opportunities for manufacturers to differentiate their products and capture a larger market share.
- Growing Demand in Healthcare Sector
The healthcare sector’s increasing need for hygienic and disposable products significantly boosts the non-woven wipes market. Non-woven wipes are essential for sanitization, patient care, and cleaning medical equipment, offering convenience and reducing cross-contamination. For instance, during the COVID-19 pandemic, hospitals and clinics extensively used non-woven disinfectant wipes to maintain hygiene and safety standards. This surge in usage highlights the sector’s reliance on these products and creates substantial market opportunities for manufacturers to develop specialized wipes that meet stringent healthcare requirements. This trend underscores the growing potential for non-woven wipes in healthcare applications.
Restraints/Challenges
- Raw Material Costs
The non-woven wipes market faces significant challenges due to the volatility in raw material costs. Prices for essential materials such as polyester and polypropylene are subject to fluctuations driven by market demand, geopolitical factors, and supply chain disruptions. These cost variations can significantly impact production expenses and overall profitability. Manufacturers may struggle with pricing instability, making it difficult to maintain competitive pricing and manage financial forecasts. As a result, the market experiences increased uncertainty and potential profit margins are squeezed, which can hinder growth and market stability.
- Competition from Alternatives
The competition from eco-friendly and biodegradable alternatives, such as reusable cloths and wipes, poses a significant challenge to the traditional non-woven wipes market. As consumers increasingly favor sustainable products, the demand for non-woven wipes may decline. These alternatives offer environmental benefits and align with growing consumer preferences for reducing waste and minimizing ecological impact. This shift in consumer behavior can erode market share for non-woven wipes and pressure manufacturers to adapt or face diminished market presence. The rising awareness and demand for sustainable options continue to hinder the growth of conventional non-woven wipes.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Non-Woven Wipes Market Scope
The market is segmented on the basis of product, material, type, cleaning tool, application and sales channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product
- Personal Care Wipes
- Baby Wipes
- Facial Wipes
- Hand and Body Wipes
- Personal Hygiene Wipes
- Household Wipes
- Other Product Types
Material
- Cellulose-based Fibers
- Petroleum-based Materials
- Specialty Fibers
- Latex Binders
Type
- Disposable Wipes
- Non-Disposable Wipes
Cleaning Tool
- Sourcing Pads
- Scrubbers and Sponges
- Brooms and Mops
- Cleaning Brushes
Application
- Household Sector
- Industrial Sector
- Automotive Sector
- Manufacturing Sector
- Transportation
- Health Care
- Food Industry
- Others
Sales Channel
- Modern Trade Channel
- Departmental Stores
- Online Stores
- Others
Non-Woven Wipes Market Regional Analysis
The market is analysed and market size insights and trends are provided by product, material, type, cleaning tool, application and sales channel as referenced above.
The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America is projected to dominate the non-woven wipes market due to rapid urbanization and evolving lifestyles. Key factors include the rise of online retailing, the introduction of scented wipes for household and personal care, and continuous product innovation. These trends drive the market's expansion and leadership in the region.
Asia-Pacific is projected to show lucrative growth in the non-woven wipes market due to increasing consumer demand for convenient hygiene products and rising awareness of their benefits. Additionally, the region's advanced retail infrastructure and robust healthcare sector contribute to market expansion, making it a key player in the industry’s growth.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Non-Woven Wipes Market Share
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
Non-Woven Wipes Market Leaders Operating in the Market Are:
- Procter & Gamble (U.S.)
- S. C. Johnson & Son, Inc. (U.S.)
- DuPont (U.S.)
- KCWW (U.S.)
- Reckitt Benckiser Group plc (U.K.)
- Rockline Industries (U.S.)
- The Clorox Company (U.S.)
- Contec, Inc. (U.S.)
- Nice-Pak Products, Inc. (U.S.)
- Vernacare (U.K.)
- Embuver Health Pvt Ltd (India)
- Amway India Enterprises Pvt. Ltd. (India)
- 3M (U.S.)
- method products (U.S.)
- Colgate-Palmolive Company (U.S.)
- Weiman Products, LLC (U.S.)
- Unilever (U.K.)
Latest Developments in Non-Woven Wipes Market
- In January 2020, Diamond Wipes International Inc. launched the 'HandyClean Steridol' wipe, designed to offer enhanced germ protection. This innovative product is specifically formulated to combat the spread of coronavirus, providing users with a more effective solution for preventing transmission. The HandyClean Steridol wipe underscores the company's commitment to advanced hygiene solutions
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Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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