Global Notoginseng Root Extract Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2032

Global Notoginseng Root Extract Market Size

• The global notoginseng root extract market size was valued at USD 13.45 billion in 2024 and is expected to reach USD 26.62 billion by 2032, growing at a CAGR of 8.90% during the forecast period.
• Market growth is largely driven by the rising demand for natural and plant-based ingredients in the pharmaceutical and nutraceutical industries, due to increasing awareness of traditional medicine and herbal supplements.
• Additionally, growing consumer preference for health-enhancing, anti-inflammatory, and antioxidant-rich products is boosting demand across food, cosmetics, and wellness sectors, significantly accelerating market expansion.

Global Notoginseng Root Extract Market Analysis

• Notoginseng root extract, derived from Panax notoginseng, is increasingly recognized as a key ingredient in traditional and modern health formulations, owing to its potent anti-inflammatory, antioxidant, and cardiovascular benefits, making it a vital component across pharmaceutical, nutraceutical, and wellness applications.
• The growing demand for notoginseng root extract is primarily fueled by rising consumer interest in natural and herbal remedies, increasing awareness of traditional Chinese medicine, and a shift toward preventive healthcare and holistic well-being.
• Asia-Pacific dominated the notoginseng root extract market with the largest revenue share of 34.9% in 2024, supported by the deep-rooted use of herbal medicine, strong supply chains from major producing countries such as China, and expanding consumer health sectors.
• North America is expected to be the fastest growing region during the forecast period, driven by a growing preference for plant-based supplements, expanding aging population, and increasing integration of Eastern medicinal practices into Western health trends.
• The powder segment dominated the market with the largest revenue share of 38.6% in 2024, due to its widespread use in traditional medicine, ease of blending with other formulations, and longer shelf life

Report Scope and Global Notoginseng Root Extract Market Segmentation   

Global Notoginseng Root Extract Market Trends

Rising Innovation in Extraction and Standardization Technologies

• A significant and accelerating trend in the global notoginseng root extract market is the advancement of extraction technologies and standardization processes aimed at improving purity, potency, and consistency of bioactive compounds like saponins, flavonoids, and ginsenosides. These innovations are enhancing product quality and expanding the range of high-performance applications across healthcare, nutraceutical, and cosmetic sectors.
  • For instance, supercritical CO₂ extraction and ultrasound-assisted extraction (UAE) methods are gaining traction for their ability to yield high-purity notoginseng extracts while preserving bioactivity. These methods also offer eco-friendly advantages by reducing solvent usage and processing time.
• Additionally, standardized extracts with defined levels of key compounds (such as notoginsenoside R1, ginsenoside Rg1) are in increasing demand, especially among pharmaceutical and clinical researchers. Companies are leveraging advanced HPLC (High Performance Liquid Chromatography) and mass spectrometry techniques to ensure consistency, safety, and efficacy in every batch.
• The push for innovation extends to formulation technologies as well. Microencapsulation and nanoemulsion techniques are being explored to improve the bioavailability and controlled release of notoginseng extract in dietary supplements, functional foods, and topical applications.
• These technological advancements are reshaping consumer and industry expectations, driving demand for highly bioavailable, standardized, and clinically validated herbal ingredients.
• Consequently, key players such as Organic Herb Inc., KinGreen Bio‑Engineering, and NutriHerb BioTech are investing in R&D partnerships and facility upgrades to support innovation-led growth and regulatory compliance in global markets.
• The demand for high-quality, traceable, and standardized notoginseng root extracts is rapidly expanding across developed and emerging economies, particularly within sectors prioritizing natural and science-backed wellness solutions.

Global Notoginseng Root Extract Market Dynamics

Driver

 Growing Demand Driven by Health Consciousness and Herbal Supplement Adoption

• The increasing global focus on preventive healthcare, coupled with rising consumer interest in natural and herbal alternatives, is significantly driving demand for notoginseng root extract. Known for its anti-inflammatory, antioxidant, and cardiovascular benefits, notoginseng is gaining popularity as a core ingredient in nutraceuticals, functional foods, and herbal medicine.
  • For instance, in 2024, several nutraceutical companies in North America and Europe expanded their traditional Chinese medicine (TCM)-based product lines, integrating notoginseng extract to meet rising consumer demand for science-backed herbal supplements. This shift reflects a broader trend toward clean-label and plant-based wellness products.
• As consumers seek alternatives to synthetic pharmaceuticals, notoginseng root extract is emerging as a trusted option due to its historical use in Eastern medicine and growing body of scientific research supporting its health benefits.
• Furthermore, the booming nutraceutical and functional food industries, particularly in Asia-Pacific and North America, are creating new opportunities for ingredient manufacturers and suppliers of standardized notoginseng extract. The surge in e-commerce and direct-to-consumer channels has also made such products more accessible globally.
• The convenience of incorporating notoginseng in various forms—powder, capsules, tablets, and liquid extracts—combined with consumer interest in natural energy boosters, immune support, and anti-aging formulations, is expected to sustain robust market growth across the forecast period.

Restraint/Challenge

Lack of Regulatory Standardization and Raw Material Quality Issues

• Despite strong demand, the global notoginseng root extract market faces significant challenges related to inconsistent regulatory frameworks and raw material quality variations, which hinder standardization and consumer trust.
  • For Instance, different countries maintain varying levels of oversight regarding herbal supplements. In some regions, notoginseng is classified as a dietary supplement with minimal regulation, while in others, it is treated as a pharmaceutical ingredient subject to strict testing and approval processes. This lack of harmonization creates hurdles for international trade and product development.
• Additionally, fluctuations in the quality and purity of raw notoginseng roots, often due to differences in cultivation practices, harvesting times, and post-harvest processing, can impact extract efficacy and safety. Concerns over pesticide residues, heavy metal contamination, and adulteration with other herbs can undermine consumer confidence.
• Addressing these concerns requires investment in traceability systems, Good Agricultural Practices (GAP), and third-party certifications, alongside adoption of advanced testing technologies such as HPLC and LC-MS/MS to verify active compound content.
• Moreover, the relatively high cost of standardized and clinically validated notoginseng extracts may limit their accessibility in price-sensitive markets, particularly in regions where traditional alternatives or unregulated imports are more readily available.
• Overcoming these challenges will require coordinated efforts from producers, regulatory bodies, and industry stakeholders to ensure product quality, transparency, and consumer safety, thereby enabling sustained market expansion on a global scale.

Global Notoginseng Root Extract Market Scope

The market is segmented on the basis of type, from, application, distribution channel.

• By Type

On the basis of type, the notoginseng root extract market is segmented into powder, capsule, tablet, liquid extract, and others. The powder segment dominated the market with the largest revenue share of 38.6% in 2024, due to its widespread use in traditional medicine, ease of blending with other formulations, and longer shelf life. Powdered extracts are highly versatile, making them popular in both over-the-counter and prescribed herbal remedies, especially in Asia-Pacific. They are also commonly used in teas, smoothies, and health supplements.

The capsule segment is expected to witness the fastest CAGR from 2025 to 2032, driven by increasing consumer preference for convenient and pre-measured dosage forms. Capsules are favored for their ease of ingestion, portability, and precise formulation, making them particularly attractive in the nutraceutical and wellness product segments. Additionally, their growing demand in North America and Europe, where herbal capsules are gaining traction as natural alternatives to synthetic supplements, contributes to their rapid growth.

• By Form

On the basis of form, the notoginseng root extract market is segmented by form into organic and conventional notoginseng root extract. The conventional segment held the largest revenue share in 2024, owing to its broad availability, lower production costs, and established cultivation practices. Conventional notoginseng products dominate in regions where price sensitivity and long-standing usage in traditional medicine remain key purchasing factors. Manufacturers often prefer conventional sourcing due to the scalability of production and easier procurement of raw materials.

However, the organic segment is projected to be the fastest-growing from 2025 to 2032, fueled by rising consumer awareness regarding chemical-free, sustainable farming practices. With increasing demand for clean-label and health-conscious products, organic notoginseng is becoming more desirable in the dietary supplement, cosmetic, and functional food industries. Growth is further supported by the rise in organic certifications and transparency in sourcing practices, especially in premium Western markets and urban health-conscious demographics globally.

• By Application

Based on application, the notoginseng root extract market is segmented into pharmaceutical, nutraceutical, cosmetic, food & beverage, and others. The pharmaceutical segment dominated the market with the largest revenue share in 2024, driven by notoginseng’s scientifically backed health benefits, particularly for cardiovascular health, inflammation, and blood circulation improvement. It is a key ingredient in several traditional Chinese medicinal formulations and increasingly included in modern pharmaceutical products as research validates its therapeutic potential.

The nutraceutical segment is expected to witness the fastest growth rate from 2025 to 2032, propelled by the global shift toward preventive health and natural supplements. Nutraceuticals offer a convenient, non-prescription format for consumers seeking wellness solutions. Notoginseng extract is gaining popularity in supplements marketed for energy boosting, immune support, and stress relief. Rising demand for plant-based and herbal supplements in North America and Europe, along with the rise of functional foods in Asia-Pacific, is boosting this segment's growth substantially.

• By Distribution Channel

On the basis of distribution channel, the notoginseng root extract market is segmented by distribution channel into online and offline, with offline further categorized into specialty stores, pharmacies, and others. The offline channel held the largest market share in 2024, owing to consumer preference for physically verifying product authenticity, particularly in the pharmaceutical and health supplement sectors. Pharmacies and specialty herbal stores continue to dominate sales, especially in Asia, where traditional herbal remedies are commonly purchased in person.

The online channel is projected to be the fastest-growing segment from 2025 to 2032, driven by the rising penetration of e-commerce platforms, global health trends, and the convenience of doorstep delivery. Online platforms enable access to a wide range of products, including premium and certified organic variants, with user reviews and transparency in sourcing details. Brands are increasingly leveraging digital marketing, influencer partnerships, and D2C models to tap into urban, health-conscious, and tech-savvy consumers globally.

Global Notoginseng Root Extract Market Regional Analysis

• Asia-Pacific dominated the the notoginseng root extract market with the largest revenue share 34.9% in 2024, driven by the region's strong heritage in traditional medicine and the widespread use of herbal remedies, particularly in China and South Korea.
• Consumers in the region highly value the natural healing properties of notoginseng root extract, including its effectiveness in promoting cardiovascular health, reducing inflammation, and enhancing immunity, leading to its growing application in dietary supplements and pharmaceutical formulations.
• This strong market presence is further supported by increasing health awareness, a rising preference for plant-based and clean-label products, and ongoing research validating the efficacy of traditional herbs, positioning notoginseng root extract as a key component in the global nutraceutical and wellness sectors.

China Notoginseng Root Extract Market Insight

The China notoginseng root extract market accounted for the largest revenue share in Asia-Pacific in 2024, driven by the country’s extensive use of traditional Chinese medicine (TCM) and increasing acceptance of herbal supplements in modern healthcare. Rising urbanization, an expanding middle class, and increasing investment in natural health product research are key growth drivers. Furthermore, government support for herbal medicine and growing international demand for Chinese herbal products are strengthening China’s dominant market position.

Japan Notoginseng Root Extract Market Insight

The Japan notoginseng root extract market is growing steadily, supported by the country’s focus on preventive healthcare and high consumer interest in natural and functional foods. The aging population drives demand for supplements that improve cardiovascular health and overall wellness. Japan’s advanced healthcare infrastructure and preference for scientifically backed herbal products further promote adoption, especially in pharmaceutical-grade nutraceuticals and cosmetic applications.

U.S. Notoginseng Root Extract Market Insight

The U.S. notoginseng root extract market captured a significant revenue share in 2024, driven by increasing consumer awareness around natural health supplements and alternative medicine. Growing demand for cardiovascular health products and anti-inflammatory supplements is fueling market growth. The rising trend of preventive healthcare and wellness, combined with widespread availability through e-commerce and health stores, is further propelling the market. Moreover, strong interest in herbal and plant-based ingredients among health-conscious consumers supports continued expansion.

Europe Notoginseng Root Extract Market Insight

The Europe notoginseng root extract market is projected to expand at a robust CAGR over the forecast period, driven by a rising focus on natural and clean-label ingredients within the nutraceutical and pharmaceutical industries. Stringent regulations promoting the safety and efficacy of herbal products, along with increasing research validating traditional Chinese medicine benefits, are encouraging adoption. Consumers are attracted to the root extract’s reported antioxidant and cardiovascular benefits, boosting its use in supplements and functional foods across Western Europe.

U.K. Notoginseng Root Extract Market Insight

The U.K. notoginseng root extract market is expected to grow steadily due to increasing consumer preference for herbal remedies and natural wellness products. Growing awareness of the health benefits of traditional herbal extracts, particularly for heart health and inflammation management, is influencing demand. The U.K.’s well-established dietary supplement market and increasing availability through online channels are facilitating wider adoption, while ongoing interest in integrative health approaches continues to support growth.

Germany Notoginseng Root Extract Market Insight

The Germany notoginseng root extract market is anticipated to expand significantly, propelled by strong research and development initiatives and growing consumer inclination toward plant-based pharmaceuticals and supplements. Germany’s stringent quality standards and regulatory framework ensure high product integrity, which is well received by health-conscious consumers. The integration of notoginseng root extract in cardiovascular health formulations and anti-aging products is gaining momentum, with a rising focus on evidence-based herbal solutions in both residential and clinical settings.

Global Notoginseng Root Extract Market Share

The Notoginseng Root Extract industry is primarily led by well-established companies, including:

• Organic Herb Inc (China)
• Xi’an KinGreen Bio Engineering Technology (China)
• Sichuan Xingjiexiang Pharmaceutical (China)
• Xi’an Qing Zhi Biotechnology (China)
• Nanjing NutriHerb BioTech (China)
• Merck KGaA (Germany)
• ortopchem.seekchem.com (China)
• Biosynth Carbosynth (U.K.)
• NOW Foods (U.S.)
• Global Therapeutics Pty Ltd (Australia)
• Puritan’s Pride, Inc. (U.S.)
• Umeken USA, Inc. (U.S.)
• Schumacher Ginseng LLC (U.S.)
• Swanson (U.S.)
• Hsu’s Ginseng Enterprises Inc. (U.S.)
• MARUTAKA PULSE CO. LTD (Japan)

What are the Recent Developments in Global Notoginseng Root Extract Market?

• In April 2023, Tianjin Zhongxin Pharmaceutical Group Corp., a leading manufacturer of herbal extracts in China, launched a new high-purity notoginseng root extract product aimed at enhancing cardiovascular health supplements. This initiative highlights the company's commitment to advancing quality standards and meeting growing global demand for natural, effective nutraceutical ingredients. By leveraging advanced extraction technologies and rigorous quality control, Tianjin Zhongxin is strengthening its position in the expanding global notoginseng root extract market.
• In March 2023, NutraHerb Ltd., a U.S.-based herbal supplement company, introduced a specialized line of notoginseng root extract capsules formulated for joint inflammation relief. The product launch underscores NutraHerb’s dedication to developing targeted, science-backed natural health solutions that address specific consumer needs. This development reflects increasing interest in plant-based alternatives for managing chronic conditions and contributes to the diversification of the global herbal supplement market.
• In March 2023, Kyungnam Pharm Co., Ltd., a South Korean herbal medicine leader, expanded its notoginseng root extract portfolio by integrating standardized saponin content to ensure consistent efficacy across its product range. This move emphasizes Kyungnam Pharm’s focus on research-driven product innovation and quality assurance, supporting its efforts to cater to both domestic and international markets seeking reliable natural health products.
• In February 2023, HerbPro International, a supplier specializing in botanical ingredients, announced a strategic partnership with the European Natural Products Association to promote the use of notoginseng root extract in functional foods and beverages across Europe. This collaboration aims to boost consumer awareness and adoption by integrating the extract into popular wellness product categories, reflecting HerbPro’s commitment to expanding market accessibility and fostering innovation within the herbal extract sector.
• In January 2023, Nature’s Essence Inc., a global player in the nutraceutical space, unveiled a new liquid notoginseng root extract designed for enhanced bioavailability at the Natural Products Expo West 2023. This product launch demonstrates the company’s focus on combining traditional herbal knowledge with modern delivery systems to improve consumer experience and efficacy. The innovation reinforces Nature’s Essence’s leadership in meeting evolving consumer demands for convenient and effective herbal supplements.

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