Global Oat Bran Tablets Market – Industry Trends and Forecast to 2029

Global Oat Bran Tablets Market, By Product Type (Organic Oat Bran, Normal Oat Bran), Application (Food Industry, Bakery and Confectionaries, Animal Feed, Healthcare, Personal Use), Distribution Channel, (Online Sales, Hypermarkets and Supermarkets, Convenience Store, Food Specialty Store, Others), – Industry Trends and Forecast to 2029

Oat Bran Tablets Market Analysis and Size

Due to their high phytochemical content, the high demand for functional foods is a major factor driving the market growth rate. Similarly, the increased use of the product in the cosmetics industry and increased public awareness of the tablets' benefits will create lucrative opportunities for the growth of the oat bran tablets market.

Data Bridge Market Research analyses that the oat bran tablets market was valued at USD 0.93 billion in 2021 and is expected to reach the value of USD 1.54 billion by 2029, at a CAGR of 6.50% during the forecast period. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation

Market Definition

Oat bran aids in tissue repair and growth in the human body and plays a vital role in market growth. Oatmeal is a cereal grain derived from the oat plant; it is consumed as a breakfast cereal that is both nutritious and healthy.

Global Oat Bran Tablets Market Dynamics

Drivers

• Changes in consumer dietary habits and a shift toward healthier foods

The use of oat bran as an active ingredient in bakery and confectionary as a substitute for wheat bran is increased. Change in consumer lifestyle and rapid urbanization have contributed to an increase in demand for oat bran tablets. Furthermore, changes in consumer dietary habits and a shift toward healthier foods to prevent cardiovascular disease and control blood sugar levels positively impact the global oat bran tablets market.

• Growing demand of oat bran tablets in personal care and feed industries

Due to the presence of vitamins, oat bran extract has found high-end use in cosmetic and personal care products in recent years, significantly increasing the demand for oat bran tablets. Oat bran tablets are a naturally derived product used as a natural emulsifier in cosmetics. Oat bran aids in cleansing formulations due to a higher concentration of surface-active ions. The vitamins in oat bran help nourish the skin layers, making it popular in facial creams and body lotions. Oat bran is a fiber-rich ingredient that is used in animal feed, particularly for ruminants. Oat bran tablets market is expected to grow in popularity due to oecumenical applications and rising demand.

Opportunities

The network of online channels that promote reachability and accessibility to broader sections of people, thus facilitating oat bran tablets business, is facilitating the growth in consumption of oat bran tablets market in emerging countries.

Restraints

The availability of alternative products such as buckwheat, brown rice, and quinoa in the market will act as a restraint and further challenge the growth of the oat bran tablets market during the forecast period.

This oat bran tablets market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the oat bran tablets market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

COVID-19 Impact on Oat Bran Tablets Market

COVID-19 Pandemic is a worldwide pandemic that has affected many countries. It has wreaked havoc on the business and marketing fields. During the pandemic, demand for oat bran increased as consumers sought food staples with a longer shelf life and that was healthy to consume. Manufacturers are having production issues due to a lack of raw materials and workers. Following the pandemic, the market demand for oat bran tablets will increase as consumers seek healthy food products that boost anti-oxidants in the body.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In Feb 2022, Above Food Corp. will acquire Sonic Milling Systems, Ltd., a well-known food technology company focused on developing processing methods for plant-based ingredients and products. Sonic Milling's hydrodynamic-cavitation technology uses pressure and water to create microscopic air bubbles that can break apart various ingredients such as fruits, vegetables, and pulses to create clean label liquids and sauces without the use of stabilizers. Above Food Corp. used the technology to create oat beverage, oat creamer, and oat concentrate for a variety of North American retailers and brands.
• In 2020, MOMA, a British oat milk company, has announced the release of its latest chilled oat milk, which will be available in two varieties: semi and whole. Both products will be available at 220 Waitrose stores across the country, with additional retailers such as Ocado and Morrisons to follow. According to MOMA, the new oat milk products are barista-quality and can foam perfectly without splitting. Unlike other brands, these varieties are made in the United Kingdom and are not made from concentrate.

Global Oat Bran Tablets Market Scope

The oat bran tablets market is segmented on the basis of product type, application and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type 

• Organic Oat Bran
• Normal Oat Bran

Application

• Food Industry
• Bakery and Confectionaries
• Animal Feed
• Healthcare
• Personal Use

Distribution channel

• Online Sales
• Hypermarkets and Supermarkets
• Convenience Store
• Food Specialty Store
• Others

Oat Bran Tablets Market Regional Analysis/Insights

The oat bran tablets market is analysed and market size insights and trends are provided by country, of product type, application and distribution channel as referenced above.

The countries covered in the oat bran tablets market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

The North American oats market is the largest in the world, followed by Europe. Popularity for oat bran is increasing due to rising health consciousness and quality food consumption patterns in these regions' developed countries, contributing to the oats bran tablet market's positive growth. The major oats shippers are the United States, China, Saudi Arabia, France, and India. Created trading channels and a preference for high-quality food are also propelling market growth in these countries.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Oat Bran Tablets Market Share Analysis

The oat bran tablets market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to oat bran tablets market.

Some of the major players operating in the oat bran tablets market are:

• The Quaker Oats Company (U.S.)
• Blue Lake Milling (Australia)
• Grain Millers, Inc. (U.S.)
• Morning Foods (U.K.)
• General Mills, Inc. (U.S.)
• Avena Foods Limited (Canada)
• RICHARDSON INTERNATIONAL LIMITED (Canada)
• Cerealto Siro Foods S.L. (Spain)
• Premier Nutrition Company, LLC (Germany)
• Nestlé SA (Switzerland)
• Molino Spadoni spa (Italy)
• WEETABIX (U.K.)
• Valsemøllen (Denmark)
• Grillon D'Or (France)
• Clif Bar & Company (U.S.)
• Associated British Foods plc (U.K.)
• DANONE SA (France)