- In March 2024, Borges introduced ZPR almonds and single-variety extra virgin olive oils. This new range highlights the company's commitment to offering high-quality, premium products. The single-variety extra virgin olive oils are crafted to emphasize specific olive flavors, catering to consumers looking for unique and distinctive tastes in their cooking. This launch strengthens Borges' position in the health-conscious and gourmet food market
- In November 2024, Atlante introduced its Vitto-branded extra virgin olive oil to the Swiss market. This product is crafted from olives sourced from certified Mediterranean groves, ensuring a rich flavor and balanced nutritional profile. The launch reflects Atlante's commitment to delivering high-quality Italian products to global consumers
- In February 2025, Graza introduced Frizzle, a high-heat cooking oil designed for frying, grilling, and baking. Crafted from a blend of extra virgin olive oil and olive pomace oil, Frizzle boasts a smoke point of up to 490°F, making it suitable for various high-temperature cooking methods. It is available in three formats: a 750-milliliter squeeze bottle, a 5-ounce spray bottle, and a 2-liter jug, catering to diverse culinary needs
- The extra virgin olive oil market is projected to experience substantial growth, reaching an estimated value of $19.8 billion by 2031. This expansion is largely driven by a global shift toward healthier and organic food options, as consumers increasingly seek products rich in antioxidants and beneficial fatty acids
