Global On Call Road Assistance Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

What is the Global On Call Road Assistance Market Size and Growth Rate?

• The global on call road assistance market size was valued at USD 22.18 billion in 2024 and is expected to reach USD 31.37 billion by 2032, at a CAGR of 4.43% during the forecast period
• On-call road assistance services provide crucial support to vehicle owners in emergencies such as breakdowns, accidents, or mechanical failures. These services include towing, tire replacement, battery jumpstart, fuel delivery, and locksmith services, ensuring prompt assistance and peace of mind to drivers in distress

What are the Major Takeaways of On Call Road Assistance Market?

• The growing number of vehicles on the road and the rising travel demand contribute to expanding the on-call road assistance market. As vehicle ownership increases, the probability of breakdowns and roadside emergencies also rises, hence increasing vehicle ownership drives the market growth
• Technological innovations such as mobile apps, GPS tracking, and digital communication platforms enhance the efficiency and effectiveness of on-call road assistance services. These advancements enable faster response times, precise location tracking, and seamless coordination between service providers and customers, improving the overall customer experience result in increase in customer adoption rate. Hence technological advancement is expected to drives the market growth
• North America dominated the on call road assistance market with the largest revenue share of 36.96% in 2024, driven by a high vehicle ownership rate, widespread adoption of connected car services, and increasing consumer reliance on quick roadside support
• Asia-Pacific market is poised to grow at the fastest CAGR of 5.47% from 2025 to 2032, driven by rapid urbanization, rising vehicle ownership, and expanding disposable incomes in countries such as China, Japan, and India
• The towing segment dominated the market with the largest revenue share of 38.5% in 2024, driven by the high frequency of roadside incidents requiring vehicle recovery and long-distance assistance

Report Scope and On Call Road Assistance Market Segmentation    

What is the Key Trend in the On Call Road Assistance Market?

Integration of Telematics and AI for Real-Time Support

• A major and rapidly advancing trend in the global on call road assistance market is the integration of telematics, artificial intelligence (AI), and mobile applications to provide real-time vehicle monitoring, route guidance, and emergency assistance. This fusion of technologies is revolutionizing user convenience and response efficiency
  • For instance, leading providers such as Allianz Partners and Agero are leveraging AI-enabled platforms to predict vehicle breakdowns and automatically dispatch roadside assistance before the driver even contacts support, ensuring minimal downtime and faster resolutions
• AI integration enables advanced features such as learning driver behavior, predicting maintenance needs, and optimizing response routes based on traffic conditions. Connected vehicles can communicate directly with service providers, allowing for proactive support and seamless coordination between drivers and emergency responders
• The incorporation of mobile apps and voice-assisted platforms enables users to request assistance, track arrival times, and receive automated updates, creating a fully integrated and streamlined support experience
• This trend toward predictive, connected, and data-driven roadside assistance is reshaping consumer expectations. Companies such as Viking Assistance Group and ARC Europe are developing AI-enabled solutions offering proactive vehicle monitoring, automated alerts, and enhanced user convenience
• The growing demand for rapid, reliable, and digitally integrated roadside support is expanding across personal and commercial fleets, as consumers and businesses increasingly prioritize efficiency, safety, and connected mobility

What are the Key Drivers of On Call Road Assistance Market?

• Rising vehicle ownership, increased road traffic, and growing consumer expectations for instant support are driving demand for advanced on call road assistance services
• In April 2024, Agero, Inc. announced enhanced AI-driven predictive maintenance solutions for fleet operators, which improve response times and optimize roadside support logistics. Such innovations are expected to accelerate market growth
• Consumers are increasingly aware of potential breakdown risks and are seeking reliable, technology-enabled services that provide real-time assistance, towing, and repair coordination
• The expansion of connected vehicles and smart automotive technologies is making On Call Road Assistance a critical component of integrated mobility solutions, offering seamless communication with roadside operators, insurance providers, and emergency services
• Convenience factors such as mobile app-based requests, real-time tracking, remote diagnostics, and automated notifications are key growth enablers. Fleet operators benefit from centralized dashboards, predictive analytics, and cost-efficient service planning, propelling adoption in both personal and commercial segments

Which Factor is Challenging the Growth of the On Call Road Assistance Market?

• Concerns regarding cybersecurity, data privacy, and reliability of connected services pose significant challenges for wider market adoption. As on call road assistance relies on telematics, cloud platforms, and mobile connectivity, systems are vulnerable to hacking and unauthorized access
• High-profile breaches in connected automotive platforms have made some consumers and fleet operators cautious about adopting fully integrated roadside assistance solutions
• Providers must implement robust encryption, secure authentication, and continuous software updates to build consumer confidence. Companies such as Allianz Partners and SOS International emphasize these features to assure users of safe, reliable service
• In addition, the premium cost of advanced AI-enabled roadside assistance, compared to traditional service models, may limit adoption among price-sensitive drivers and smaller fleets. Basic offerings remain more affordable, but services with predictive analytics, real-time tracking, and integrated fleet management often carry higher fees
• While costs are gradually decreasing, perceived technological premiums and dependency on connectivity can still hinder widespread uptake
• Overcoming these challenges through enhanced cybersecurity, consumer education, and more cost-accessible service models will be crucial for sustained market growth and broader adoption across regions

How is the On Call Road Assistance Market Segmented?

The market is segmented on the basis of service type, vehicle type, and provider.

• By Service Type

On the basis of service type, the on call road assistance market is segmented into towing, tire replacement, battery jumpstart, fuel delivery, and locksmith services. The towing segment dominated the market with the largest revenue share of 38.5% in 2024, driven by the high frequency of roadside incidents requiring vehicle recovery and long-distance assistance. Towing services are crucial for both passenger and commercial vehicles, and the availability of AI-enabled dispatch systems ensures rapid response, enhancing customer satisfaction. In addition, towing services are often bundled with premium roadside assistance subscriptions, further boosting revenue.

The battery jumpstart segment is expected to witness the fastest CAGR of 20.8% from 2025 to 2032, fueled by the increasing number of electric and hybrid vehicles and the growing need for emergency battery services. Technological advances, such as app-based service requests and predictive battery monitoring, are enhancing the efficiency and adoption of jumpstart services. Overall, demand is growing across all service types due to convenience, safety, and time-saving benefits.

• By Vehicle Type

On the basis of vehicle type, the on call road assistance market is segmented into passenger vehicles and commercial vehicles. The passenger vehicle segment dominated with a revenue share of 65.4% in 2024, attributed to the global increase in private vehicle ownership and the rising adoption of connected car technologies. Consumers are increasingly relying on roadside assistance for routine emergencies such as tire punctures, battery failures, or lockouts, which are more frequent for privately owned vehicles.

The commercial vehicle segment is expected to witness the fastest CAGR of 18.9% from 2025 to 2032, driven by the expansion of logistics, e-commerce, and fleet operations worldwide. Fleet operators are increasingly integrating telematics-enabled roadside assistance services for real-time monitoring, predictive maintenance, and cost optimization. The growth of commercial vehicles across emerging economies is further propelling adoption, while service providers are tailoring packages for both large fleets and small businesses. Increasing urban traffic and road congestion are boosting overall market reliance on professional roadside services.

• By Provider

On the basis of provider, the on call road assistance market is segmented into automobile clubs, insurance companies, and independent service providers. The insurance companies segment dominated with the largest market revenue share of 42.1% in 2024, driven by the integration of roadside assistance services into comprehensive vehicle insurance policies. Insurers are increasingly offering value-added services such as 24/7 support, predictive vehicle diagnostics, and mobile app-based request management to retain customers.

The independent service providers segment is expected to witness the fastest CAGR of 22.3% from 2025 to 2032, fueled by rising gig economy models, app-based platforms, and specialized emergency services. Independent providers offer flexibility, rapid response, and competitive pricing, making them an attractive choice for both individual vehicle owners and small fleet operators. The growth of digital platforms connecting consumers directly to providers is enhancing the reach and adoption of independent services globally, complementing traditional insurance and automobile club offerings.

Which Region Holds the Largest Share of the On Call Road Assistance Market?

• North America dominated the on call road assistance market with the largest revenue share of 36.96% in 2024, driven by a high vehicle ownership rate, widespread adoption of connected car services, and increasing consumer reliance on quick roadside support
• Consumers in the region highly value 24/7 availability, reliability, and fast response times, along with seamless integration of assistance services via mobile apps, GPS tracking, and smart vehicle diagnostics
• This widespread adoption is further supported by high disposable incomes, advanced infrastructure, and awareness of vehicle safety, establishing On Call Road Assistance as a preferred solution for both private and commercial vehicles

U.S. On Call Road Assistance Market Insight

The U.S. market captured the largest revenue share in North America in 2024, fueled by rising demand for subscription-based assistance plans and app-enabled services. Consumers increasingly rely on integrated roadside assistance for battery issues, towing, and emergency repairs, while digital platforms enable real-time tracking and rapid dispatch. The adoption of smartphone apps and AI-enabled predictive services further drives the market’s growth.

Europe On Call Road Assistance Market Insight

The Europe market is projected to grow at a substantial CAGR, supported by stringent vehicle safety regulations and growing urbanization. European consumers prioritize eco-friendly, efficient, and technology-enabled assistance services, with demand rising across private, fleet, and commercial segments. Countries such as Germany, France, and U.K. are seeing strong adoption due to the integration of roadside services with insurance and telematics systems.

U.K. On Call Road Assistance Market Insight

The U.K. market is expected to grow steadily, driven by the popularity of vehicle subscription services, insurance-linked assistance, and connected vehicle technologies. Concerns over vehicle safety and theft, combined with a robust digital infrastructure for app-based requests, encourage adoption among both private vehicle owners and businesses.

Germany On Call Road Assistance Market Insight

Germany’s market is poised for considerable growth, with emphasis on technologically advanced, eco-conscious, and reliable roadside services. Integration with fleet management systems, telematics, and smart dispatch platforms is increasing efficiency for both commercial and private vehicles. Consumer preference for eco-friendly towing options and AI-assisted service scheduling is shaping the market.

Which Region is the Fastest Growing Region in the On Call Road Assistance Market?

Asia-Pacific market is poised to grow at the fastest CAGR of 5.47% from 2025 to 2032, driven by rapid urbanization, rising vehicle ownership, and expanding disposable incomes in countries such as China, Japan, and India. Increasing adoption of connected vehicles and government initiatives promoting road safety are boosting demand.

Japan On Call Road Assistance Market Insight

Japan’s market is gaining momentum due to high vehicle density, technological adoption, and consumer preference for reliable, fast roadside services. Integration with IoT-enabled vehicles, smart GPS, and mobile apps enhances convenience, while services are being tailored for both residential and commercial users.

China On Call Road Assistance Market Insight

China accounted for the largest revenue share in Asia-Pacific in 2024, driven by rapid urbanization, a growing middle class, and increasing awareness of vehicle safety. Expansion of smart city projects, domestic service providers, and app-based platforms ensures accessibility and affordability of On Call Road Assistance services for a wide consumer base.

Which are the Top Companies in On Call Road Assistance Market?

The on call road assistance industry is primarily led by well-established companies, including:

• Viking Assistance Group (Norway)
• ARC Europe SA (Belgium)
• SOS International A/S (Denmark)
• Allianz Partners (France)
• Falck A/S (Denmark)
• Allstate Insurance Company (U.S.)
• American Automobile Association (AAA) (U.S.)
• Agero, Inc. (U.S.)
• Best Roadside Service (U.S.)
• AutoVantage (U.S.)
• Paragon Motor Club (U.S.)
• Access Roadside Assistance (Canada)
• Honk Technologies (U.S.)
• National General Insurance (U.S.)
• ASSURANT, INC. (U.S.)
• RESCUE Vehicle Services Private Ltd. (India)
• Emirates Insurance Co. (PSC) (U.A.E.)
• CHUBB LIMITED (Switzerland)
• Prime Assistance Inc. (Japan)
• Arabian Automobile Association (U.A.E.)

What are the Recent Developments in Global On Call Road Assistance Market?

• In June 2023, Stellantis signed a five-year agreement with the RAC to provide roadside assistance services to all Stellantis users in the U.K. and the Republic of Ireland, allowing users to receive support by pressing the emergency SOS or breakdown button in a Stellantis vehicle, establishing a reliable safety network for customers
• In May 2023, Progressive Insurance, in collaboration with TTN Fleet Solutions, announced the launch of Heavy Truck Roadside Assistance as an optional coverage for commercial auto clients, covering towing and labor at the disablement site, strengthening service reliability for fleet operators
• In April 2023, AAA introduced a new mobile app feature enabling members to request roadside assistance and track service providers in real time, enhancing convenience and user control for vehicle owners
• In January 2023, Allstate Roadside Services launched a subscription-based roadside assistance program offering enhanced coverage options and benefits for members, improving accessibility and personalized support across the U.S. market
• In September 2022, FixiGo, in partnership with Roadzen, launched 24/7 roadside assistance services in India, granting FixiGo access to Roadzen's chain of workshops to expand service coverage nationwide and enter the roadside assistance segment effectively

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