- In August 2023, MIXI, a Japan-based mobile entertainment company, established a corporate venture capital (CVC) fund valued at USD 50 million in India. The fund aims to allocate between Yen 30-50 billion (USD 200-350 million) for acquisitions, mergers, and strategic partnerships from FY23 to FY25. This move underscores MIXI's commitment to expanding its footprint in the rapidly growing Indian market, which is a key region for the global online entertainment sector
- In August 2023, Penn Entertainment, a U.S.-based gambling company, entered into a strategic partnership with Disney’s ESPN to rebrand and relaunch its sportsbook under the name ESPN Bet. This collaboration signifies a significant step in the evolving landscape of online sports betting and entertainment. By leveraging ESPN's established brand and audience, the move aims to enhance Penn Entertainment’s market presence and expand its reach in the growing sports betting sector
- In January 2022, Microsoft revealed its intention to acquire Activision Blizzard, a U.S.-based video game company, with the goal of expanding its gaming offerings and enhancing the accessibility of gaming experiences across all devices. This acquisition reflects Microsoft's strategic efforts to strengthen its position in the growing digital entertainment and gaming sectors. By incorporating Activision Blizzard’s extensive portfolio of iconic gaming franchises, Microsoft aims to diversify and enrich its online entertainment services
- In February 2022, Sony Music Entertainment and Sony Pictures Entertainment launched Sony Entertainment Talent Ventures India (SETVI), a joint venture designed to tap into India's rapidly expanding entertainment industry. The venture spans multiple sectors, including film, music, TV, digital media, and gaming, with a focus on leveraging India's vast talent pool to foster strategic investments and partnerships. This initiative aligns with the growing demand for diverse, locally produced content in the global online entertainment market
- In February 2021, Disney+ expanded its global presence by introducing the Star brand in Australia, New Zealand, Western Europe, and Canada. This strategic move enhances Disney's footprint in the competitive online entertainment market by offering a broad range of general entertainment content, including movies, television series, and documentaries. Through the Star brand, Disney aims to strengthen its geographical reach and better serve the evolving content preferences of consumers in these key regions
