Global Optical Brightener Market – Industry Trends and Forecast to 2029

Global Optical Brightener Market, By Chemical Type (Triazine-stilbenes, Coumarins, Imidazolines, Diazoles, Benzoxazolines, Others), Application (Paper, Fabrics, Detergents and Soaps, Synthetics and Plastics, Others), End User (Consumer Products, Textiles and Apparel, Packaging, Security and Safety, Others) – Industry Trends and Forecast to 2029

Market Analysis and Size

Over the last few years, there has been immense growth in eco-friendly products. In line with the growing importance of bio-based or eco-friendly products over synthetic products based on chemical ingredients, key players in the optical brighteners market largely emphasize the development of eco-friendly alternatives to existing formulations. 

Global Optical Brightener Market was valued at USD 1.13 billion in 2021 and is expected to reach 2.06 billion by 2029, registering a CAGR of 7.76% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team also includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and climate chain scenario.

Report Scope and Market Segmentation

Market Definition

Optical brighteners, also known as optical brightening agents, are chemicals that are added to plastics, papers, detergents, and textiles to improve blue light reflectance. Fluorescent brightening agents and fluorescent whitening agents are other names for optical brighteners. They are the chemical compounds that absorb light in the ultraviolet region of the spectrum and then fluoresce in the blue region. Optical brighteners are primarily used to improve the color appearance of papers and fabrics. The color index contains over 400 brighteners; however, only about 100 are commercially produced.

Optical Brightener Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

• Burgeoning Applications of Optical Brightener

Optical brighteners are used in a variety of applications, including textiles, detergents, papers, cosmetics, and plastics (including adhesives and sealants). The major application segment of the global optical brighteners market was detergents. They are incorporated into laundry detergents. Brightness is a key promotional strategy for detergent manufacturers. During the forecast period, this is expected to drive demand for optical brighteners. Color-correcting or brightening additives in cosmetics such as shampoos, conditioners, and eye makeup products are also used. The rise in demand for cosmetic products as a result of changing lifestyles is also expected to drive demand for optical brighteners over the forecast period.

The advantages that make optical brighteners a popular choice in this application area include antibacterial and antifungal properties, which further propels the growth rate of optical brightener market. Additionally, the growth in trade by air transportation will also drive market value growth. The expansion of the automotive industry and the increase in defense budgets are other market growth determinants that are projected to bolster the market's growth.

Opportunities

• Development of Cost-Effective Optical Brightener

New advancements in product development are being sought in order to reduce costs while providing significantly more benefits to end users. This price decrease may result in a resurgence of optical brightener usage in paper manufacturing, as well as providing the laundry and detergents industry with a great new avenue for revenue generation in the optical brighteners market space, which extend profitable opportunities to the market players in the forecast period of 2022 to 2029.

• Emphasis on Eco-Friendly Products

Additionally, the various developments by the market players such as stilbene-based products that are non-biodegradable and purely chemical in nature. Because these products can cause skin or respiratory allergies in some users, there has been a greater emphasis on developing safer and more environmentally friendly alternatives. In line with the growing importance of bio-based or eco-friendly products over synthetic products based on chemical ingredients, key players in the optical brighteners market are focusing on the development of eco-friendly alternatives to existing formulations.

Restraints/Challenges

• Lesser Usage of Paper

The increased use of smartphones, tablets, and laptop computers has resulted in dwindling paper demand, particularly in developed countries. The 'paperless economy' approach adopted by several countries such as India is expected to gradually reduce demand for paper. This factor will have a negative impact on market demand over the forecast period.

• Environment and Health Concerns

Also, they are monitored by the EPA when used in the cleaning industry because they are not readily biodegradable and have a bioaccumulation tendency. They are known to be potentially toxic to humans and to have developmental and reproductive effects. Nonetheless, despite inconclusive test results, consumers may choose more environmentally friendly options. Therefore, this factor is projected to pose as a major challenge to the optical brightener market growth rate.

This optical brightener market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the optical brightener market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Optical Brightener Market

The recent outbreak of coronavirus had a negative impact on the optical brightener market. During the early stages of the pandemic, manufacturing facilities around the world were shut down. Furthermore, the economic crisis that followed the pandemic could cause a significant delay in the commercialization of the optical brighteners market. As a result of supply chain disruptions, market participants faced numerous challenges. Over the forecast period, the aforementioned determinants will weigh the market's revenue trajectory over the forecast period.

However, things will improve as more supplies become available in the second half of 2022.

Global Optical Brightener Market Scope

The optical brightener market is segmented on the basis of chemical type, application and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Chemical Type

• Triazine-stilbenes
• Coumarins
• Imidazolines
• Diazoles
• Benzoxazolines
• Others

Application

• Paper
• Fabrics
• Detergents and Soaps
• Synthetics and Plastics
• Others

End User

• Consumer Products
• Textiles and Apparel
• Packaging, Security and Safety
• Others

Optical Brightener Market Regional Analysis/Insights

The optical brightener market is analyzed and market size insights and trends are provided by country, chemical type, application and end user as referenced above.

The countries covered in the optical brightener market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific dominates the market in terms of market share and market revenue and will continue to flourish its dominance during the forecast period of 2022-2029. The market growth over this region is attributed to the surge in demand for optical brighteners in textile, detergents and cosmetic products. China is a major market for optical brighteners within the region.

North America on the other hand, is estimated to show lucrative growth over the forecast period of 2022-2029, due to the high demand of the product from the detergents and soaps industry in the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Optical Brightener Market Share Analysis

The optical brightener market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to optical brightener market.

Some of the major players operating in the optical brightener market are

• Dayglo Color Corp. (U.S.)
• Huntsman International LLC. (U.S.)
• Milliken Chemical (U.S.)
• BASF SE (Germany)
• Clariant (Switzerland)
• Rudolf GmbH (Germany)
• Aron Universal Limited (India)
• Archroma Brand & Performance Textile Specialties (Switzerland)
• Zhejiang Transfar Whyyon Chemical Co., Ltd (China)
• Eastman Chemical Company (U.S.)
• Paramount Minerals and Chemicals (India)
• Blankophor GmbH& Co. KG (Germany)
• Kolorjet Chemicals Pvt. Ltd. (India)
• Meghmani Group (India)