- In November 2024, The Good Glamm Group completed the full acquisition of The Moms Co., finalizing its majority stake initially acquired in 2021. This marks the complete exit of the company’s founders and investors, though financial details of the transaction remain undisclosed
- In August 2024, Nala’s Baby launched in Sainsbury’s, bringing its dermatologist-approved, pediatrician-approved, cruelty-free, vegan, and fully recyclable infant skincare range to the retailer. The brand is rapidly growing its presence across major U.K. retail chains
- In January 2024, PureBorn expanded into Europe, strengthening its presence through a partnership with Swiss distributor Laboratoire Naturel. The company, known for its hypoallergenic diapers made with up to 43% organic bamboo, introduced a dedicated European website with country-specific portals for seamless product accessibility
- In October 2023, Birch Babe introduced the Birch Baby collection, featuring three all-natural, vegan, and fragrance-free infant skincare products made with organic ingredients. In addition, 1% of sales from this range will support the David Suzuki Foundation, reinforcing the brand’s commitment to sustainability
- In August 2023, Terra launched its premium plant-based diapers and wipes in the U.S. and Canada, offering 85% plant-based materials with 360-degree absorbency and over 12 hours of wetness protection
