- In August 2024, Jukebox, a brand known for handcrafted soaps and natural deodorants, launched its products in Walmart stores nationwide and on Walmart.com. With 14 SKUs featuring a variety of scents, the brand offers aluminum-free deodorants that provide lasting freshness, complementing its nourishing soaps for a complete personal care experience tailored to the modern woman
- In March 2024, Silab unveiled Deolya, a groundbreaking natural deodorant derived from Spiraea ulmaria L. The product combines hygiene and skincare benefits, effectively soothing underarm irritation while offering odor protection
- In February 2024, Dove introduced its Vitamincare+ deodorant, formulated with Vitamin B3 to enhance the skin's natural odor defense. This aluminum-free deodorant provides 72 hours of breathable protection, ensuring long-lasting freshness
- In April 2024, Tom's of Maine launched a new deodorant and antiperspirant line featuring six fresh scents. The products are made with naturally sourced ingredients and come in modern packaging made from 100% recycled plastic, promoting sustainability
