- In May 2024, Lipton Teas and Infusions has launched a new green tea portfolio to meet the growing demand for healthy, organic beverages. The range includes various flavours designed to cater to health-conscious consumers seeking functional, antioxidant-rich drinks. This launch benefits the current market by providing a healthier alternative to sugary drinks, appealing to consumers looking for natural wellness options. By offering diverse flavours, Lipton aligns with the trend toward variety and convenience. This new portfolio is poised to capture a larger share of the organic tea market, supporting the shift towards sustainable, ready-to-consume beverages.
- In June 2024, Lipton Teas and Infusions has initiated advanced climate change mitigation and resilience field trials, aiming to address the growing environmental challenges facing the tea industry. The trials focus on developing sustainable farming practices to enhance the resilience of tea plantations against climate change, ensuring a stable supply of quality tea. This initiative aligns with the increasing demand for environmentally conscious products and sustainable production methods. By investing in these climate-smart agricultural practices, Lipton is working to reduce the environmental impact of tea cultivation, ensuring long-term sustainability and supporting the broader shift towards eco-friendly, responsibly sourced products in the beverage market.
- In January 2024, Tata Consumer Products has announced the acquisition of the Organic India “Better for You” organic brand, which spans both food and beverages. This strategic move aims to strengthen Tata Consumer's position in the growing organic segment, aligning with the increasing consumer demand for natural and sustainable products. By adding Organic India's portfolio to its offerings, Tata Consumer Products expands its presence in the organic tea market and enhances its commitment to promoting health-conscious, eco-friendly products. This acquisition is expected to benefit the company by broadening its product range and meeting the rising interest in organic and wellness-focused offerings.
