- In March 2024, Rabanne introduced its 1 Million Golden Oud fragrance to the Indian market. The fragrance, crafted by Christophe Raynaud, features a richer and more intense composition, catering to the evolving preferences of high-end fragrance consumers. Originally developed for the Middle Eastern market, its extension into India underscores the rising demand for premium oud extracts in the global fragrance industry. This expansion is expected to enhance the market presence of oud extracts, influencing product innovation and increasing investments in high-quality oud sourcing and processing
- In July 2022, Agroforestry Group announced its partnership with Original Oud, a Malaysian brand specializing in oud-based products. By leveraging Original Oud’s expertise and Agroforestry Group’s supply chain capabilities, the partnership aims to meet the rising global demand for premium oud extracts. The agreement enhances market accessibility in key regions such as Singapore, the Middle East, and Europe, where the demand for luxury and natural fragrance ingredients continues to grow. This initiative also supports sustainable sourcing and ethical production, addressing concerns over agarwood depletion and regulatory constraints
