Global Over-the-top Services Market – Industry Trends and Forecast to 2026

  • Semiconductors and Electronics
  • Upcoming Report
  • Jul 2019
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

Global Over-the-top Services Market By Content Type (Voice Over IP, Text, Image, Video), Platform (Smart Devices, Laptops, Desktops, Tablets, Set Top Box, Gaming Consoles), Deployment Model (On-Premises, cloud), Service Type (Consulting, Installation, Maintenance, Training, Support, Managed Services), User Type (Small Office Home Office, Small Enterprises, Medium Enterprises, Large Enterprises) Revenue Model (Subscription , Rental , Procurement , Advertisement), Vertical (Banking, Financial Services, and Insurance (BFSI), Media and Entertainment , Healthcare, IT and Telecommunication , Retail,  Education, Government , Others), Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa)- Industry Trends and Forecast to 2026 – Industry Trends and Forecast to 2026

Market Analysis: Global Over-the-top Services Market

Global over-the-top services market is projecting rise by 2026, registering a healthy CAGR of 17.7% in the forecast period of 2019-2026 due to rise in wide availability of broadband infrastructure, and growing personalization of technology.

Market Definition: Global Over-the-top Services Market

Over the top services refers to the film and television content provided through internet services at a high speed rather than satellite or cable connection. Over the top services can be accessed on television, smart phones and smart televisions. Companies including Amazon Prime Videos, Netflix are in the business of over the top. The market is renowned due to the interest shown by youth for web series and collection of older videos.

Market Drivers:

  • Rise in wide availability of broadband infrastructure and services 
  • Growing personalization of technology such as use of optical fiber for Wi-Fi
  • Easy availability of application of OTT services in the mobile devices
  • Acceptance of   Device-Based Computing has driven the market

Market Restraints:

  • Lack of awareness about the benefits of over the top (OTT) acts as a restraint for the market growth
  • Complexity in server-based computing is hampering the market growth
  • Limited demand in developing countries due to poor internet coverage and low income also restricts the market growth

Segmentation: Global Over-the-top Services Market

By Content Type

  • Voice Over IP
  • Text
  • Image
  • Video

By Platform

  • Smart Devices
  • Laptops
  • Desktops
  • Tablets
  • Set Top Box
  • Gaming Consoles

By Deployment Model

  • On-Premises
  • Cloud

By User Type

  • Small Office Home Office
  • Small Enterprises Medium Enterprises (SME)
  • Large Enterprises

By Service Type

  • Consulting
  • Installation
  • Maintenance
  • Training
  • Support
  • Managed Services

By Revenue Model

  • Subscription
  • Rental
  • Procurement
  • Advertisement

By Vertical

  • Banking, Financial Services, and Insurance (BFSI)
  • Media and Entertainment

    • Filmed Entertainment
    • Global Digital Marketing

  • Healthcare
  • IT and Telecommunication
  • Retail
  • Education
  • Government
  • Others

By Geography

  • North America

    • US
    • Canada
    • Mexico

  • South America

    • Brazil
    • Argentina
    • Rest of South America

  • Europe

    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Turkey
    • Belgium
    • Netherlands
    • Switzerland
    • Rest of Europe

  • Asia-Pacific

    • Japan
    • China
    • South Korea
    • India
    • Australia
    • Singapore
    • Malaysia
    • Indonesia
    • Thailand
    • Philippines
    • Rest of Asia-Pacific

  • Middle East and Africa

    • South Africa
    • Egypt
    • Saudi Arabia
    • United Arab Emirates
    • Israel
    • Rest of Middle East and Africa

Key Developments in the Market

  • In January 2016, IBM acquired the Ustream which is a live streaming platform. The deal settled in USD 130 million, enabling IBM to expand its product offering to include video on-demand content for various customers. The easily availability of live stream videos will boost their market presence
  • In October 2015, Cisco announced to acquire 1 Mainstream which plays an important role in OTT PayTV and media industry. After the acquisition of 1 Mainstream, Cisco would accelerate their own TV services and deliver latest services. With this acquisition, Cisco would be able to deliver outstanding television experiences to any device including Apple TV to Microsoft Xbox  and would enhance the market by using cloud-based technologies

Competitive Analysis

Global Over-the-top services market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of Global Over-the-top services market for Global, Europe, North America, Asia Pacific and South America.

Major Market Competitors/Players

Few of the major competitors currently working global Over-the-top services market are Amazon Inc., Apple, Inc., Rakuten, Inc., Evernote Corporation, Dropbox, Inc., Hulu, LLC, Skype, Google, Inc., Netflix, Inc., LinkedIn Corp., Twitter Inc., Facebook, Inc., Yahoo Inc., Nimbuzz, Microsoft Corporation, Limelight Networks, Inc., Akamai Technologies, IBM Corporation, Roku Inc., Brightcove Inc., Kaltura Inc., ActiveVideo, HBO NOW, WhatsApp Inc, Viber Media S.a.r.l  and Others

Research Methodology: Global Over-the-top Services Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analysed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your enquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

Key Insights in the report:

  • Complete and distinct analysis of the market drivers and restraints
  • Key market players involved in this industry
  • Detailed analysis of the market segmentation
  • Competitive analysis of the key players involved


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