Global Paddy Rice Market – Industry Trends and Forecast to 2029

Global Paddy Rice Market, By Type (Indica, Japonica, Javanica, Others), Nutrition (High Fiber, High Carbohydrates), Distribution Channel (Hypermarkets/Supermarket, Departmental Stores, Others) – Industry Trends and Forecast to 2029.

Paddy Rice Market Analysis and Size

The expanding global food and restaurant sector is expected to drive market growth in the coming years. Rice is a staple food for more than half of the world's population; Asia Pacific is the product's largest consumer, resulting in significant market growth. Furthermore, global advancements in rice mill machinery and appealing packaging increase product demand in emerging economies.

Data Bridge Market Research analyses that the paddy rice market was valued at USD 1.6 billion in 2021 and is expected to reach the value of USD 2.65 billion by 2029, at a CAGR of 6.50% during the forecast period of 2022-2029. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Paddy Rice Market Scope and Segmentation

Market Definition

Paddy rice is also known as rough rice because it contains the entire rice grain, including the hulls. It is a coarser product than brown rice and is used much less for animal feed than other grains because it is often more expensive and less available.

Global Paddy Rice Market Dynamics

Drivers

• Growing demand for high quality rice

The growing demand for high nutritional rice is driving the global paddy rice market. Some properties of paddy rice, such as non-sticky texture, swollen nature due to high water absorption, and high mineral and vitamin content, drive the global parboiled rice market. The global paddy rice market is driven by the high demand for long rice grain type. As paddy rice cooks quickly, it has an advantage over other types of rice.

• Global growth in rice production

People have become more self-conscious about their diets in recent years, and as a result, they are looking for more balanced diets with adequate carbohydrates. Many high-income countries have seen a shift in energy consumption for carbohydrate foods, particularly rice. Various dishes are becoming popular, with restaurants adopting rice dish trends. This is expected to drive market growth in the coming years. Eleven Asian countries account for approximately 87% of total global rice production. Eight of these countries account for approximately 35% of global rice exports. Rice production in Asia in general, and India and China in particular, has a significant impact on global food security.

Opportunity

• Government initiative

Rising government initiatives for major domestic rice production industries are an important factor driving market growth. Furthermore, in the forecast period, innovative planting or cultivation technologies in the global rice sector will create new opportunities for the paddy rice market.

Restraints

• High cost

However, the increased price of paddy rice in comparison to normal rice is a critical factor acting as a restraint, and will further challenge the paddy rice market during the forecast period.

This paddy rice market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the paddy rice market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

COVID-19 Impact on Paddy Rice Market

In comparison to other industries, the commercialization of rice has not been significantly impacted by the COVID-19 outbreak, as its demand has been steadily increasing. Rice farming in Southeast Asia has been hampered by a lack of credit, capital inputs, and remittance income. Furthermore, export restrictions resulted in a shortage of the product, causing the price to rise. For example, following the coronavirus outbreak, Thailand's rice export prices increased nearly 20% from nominally low levels in early 2020.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In December 2019 ITC entered the crowded Indian rice market with Sona Masoori, a fine variety of non-basmati rice.
• In January 2019, Ebro Foods, S.A. merged with its US rice and pasta companies, Riviana Foods Inc., American Rice, Inc., and New World Pasta Company, to form the world's largest manufacturer and marketer of rice products and the world's second largest producer and distributor of pasta products.
• In May 2020 India Gate Basmati Rice collaborated with Zomato and Swiggy to deliver products to your home during the lockdown.

Global Paddy Rice Market Scope

The paddy rice market is segmented on the basis of type, nutrition and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Indica
• Japonica
• Javanica
• Others

Nutrition

• High fibre
• High nutrition

Distribution channel

• Hypermarkets/Supermarket
• Departmental Stores
• Others

Paddy Rice Market Regional Analysis/Insights

The paddy rice market is analysed and market size insights and trends are provided by country, type, type, nutrition and distribution channel as referenced above.

The countries covered in the paddy rice market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Asia-Pacific region dominates the paddy rice market geography segment. Due to favourable climate and geography, increased adoption of low-calorie and high-fibre diets, and the presence of key market players in the region, the market has grown dramatically over the last two decades. This is owing to increasing rice exports by developing countries such as India and China, favourable government schemes for rice cultivation, and increasing disposable income of the population.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Paddy Rice Market Share Analysis

The paddy rice market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to paddy rice market.

Some of the major players operating in the paddy rice market are:

• Barilla G. e R. Fratelli S.p.A (Italy)
• Sunshine Industries (India)
• LUXOFOOD (Indonesia)
• Ebro Foods, S.A. (Spian)
• F.lli De Cecco di Filippo (Italy)
• Dhula Rice Mill Private Limited (India)
• Skystar Exports Private Limited (India)
• Poseidon Overseas LLP (India)
• Rasi Seeds (P) Ltd, Rallis India Limited (India)
• J.K.AgriGenetics Ltd (India)
• Guard Rice Mills (India)
• Aamon Mahila Chasi Producer Company Limited. (India)
• SL-Agritech (Philippines)