- In August 2024, Tarte Cosmetics expanded its popular Maracuja line with the launch of the Maracuja Juicy Glow Primer, a radiant skin-enhancing formula infused with maracuja oil, niacinamide, and birch tree water. Designed to deliver a glass-skin effect, the primer helps even skin tone, blur imperfections, and extend makeup wear. Available in four luminous shades, it features a roll-on applicator for easy, mess-free application. This launch highlights the growing use of passion fruit seed oil in beauty products, emphasizing its moisturizing and glow-boosting properties
- In March 2024, Unifrutti Group, a UAE-based food production company, acquired Bomarea and the Peruvian operations of AvoAmerica (AvoAmerica Peru) from Solum Partners and Alpine Fresh. While primarily focused on avocados, this acquisition by a major fruit group could indirectly influence the sourcing and distribution networks for other exotic fruits such as passion fruit, potentially impacting the supply chain for passion fruit seed oil
- In September 2023, Frieda's Branded Produce, a US-based food and beverage services company, launched Frieda's Passion Fruit Three-Pack. While not directly a passion fruit seed oil product, this initiative by a significant player in the exotic fruit market indicates a growing consumer interest in passion fruit, which could in turn drive demand for by-products such as passion fruit seed oil
- In January 2023, AU Natural Organic launched a new line of passion fruit oil-based skincare products. This product launch directly showcases the increasing application of passion fruit seed oil in the cosmetics and personal care industry, catering to the growing consumer demand for natural and organic beauty solutions
- In June 2022, Organic Pure Oil secured a major contract with a leading cosmetic company. While the exact details of the contract are not specified as a product launch or merger, this indicates a significant collaboration within the industry, strengthening the position of passion fruit seed oil as a key ingredient in cosmetic formulations
