- In September 2022, Givaudan launched a pioneering collaboration with LanzaTech, focusing on developing sustainable fragrance ingredients sourced from renewable carbon. This partnership represents a significant step towards eco-friendly practices in the fragrance industry, aligning with growing consumer demand for environmentally responsible products
- In September 2021, Coty Inc. partnered with Perfect Corp., integrating advanced AI and AR technologies into its cosmetics brands' digital marketing toolkits. This innovative collaboration enhances the consumer experience, offering interactive and personalized engagement, and reflects Coty's commitment to leveraging cutting-edge solutions to drive brand success in the digital realm
- In January 2020, Ajmal & Sons, a prestigious perfume company based in the U.A.E., launched its exclusive perfume line, "Prestige," in collaboration with Shoppers Stop in India. This partnership celebrates the fusion of luxury and craftsmanship, introducing the globally acclaimed Aristocrat Eau De Parfum for Him & Her, marking a remarkable addition to the fragrance business landscape
- In October 2020, Marc Jacobs International, in conjunction with Coty Inc.'s Fragrances division, launched its latest women's fragrance, Perfect Marc Jacobs. This launch epitomizes Marc Jacobs' innovative spirit and commitment to timeless elegance, offering a captivating scent that captures the essence of modern femininity and reinforces the brand's iconic status in the realm of perfumery
