- In 2021, Intuit completed its largest acquisition by purchasing Rocket Science Group, known for its Mailchimp platform, for approximately USD 12 billion. This strategic move aims to enhance Intuit's offerings for small businesses, providing an integrated solution that combines financial management with marketing tools. The acquisition reflects Intuit's commitment to expanding its digital services footprint and meeting the evolving needs of its customer base
- In March 2021, Betterment announced the acquisition of Wealthsimple's U.S. book of business. This transition will result in Wealthsimple transferring all existing U.S.-based customers to Betterment, effectively ceasing support for U.S. accounts. The acquisition underscores Betterment's strategy to expand its market presence and enhance service offerings within the competitive online financial services landscape
- In 2021, Robinhood executed its most significant acquisition by acquiring Say Technologies for USD 140 million. This strategic move aligns with Robinhood's focus on enhancing user engagement and expanding its platform capabilities. The company has diversified its acquisition strategy, with equal emphasis on business services and internet software sectors, reflecting a commitment to broadening its portfolio and improving customer experience across various domains
